全球化在发展中国家公司中的分析报告 Presentation Globalization

GLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESWHATISGLOBALIZATION?GLOBALIZATIONISTHEINTEGRATIONOFECONOMIES,SOCIETIESANDCULTURESOFVARIEDWORLDSTHROUGHTHEPROCESSOFTECHNOLOGYANDTRADE.GLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESGlobalizationisthestrategyofapproachingworldwidemarketswithstandardproductsThisisdoneasfirmseithersaturateintheirdomesticmarketandfindsitsstrategiesexhaustiveanddecidestoshiftthesamestrategiesabroad,onagloballevel.THEVARIOUSEFFECTSOFGLOBALIZATIONSGLOBALIZATIONIndustrialFinancialEconomicPoliticalLanguage&CulturalCompetitionLegal/EthicalReligiousTechnical&InformationalEcologicalTHEVARIOUSEFFECTSOFGLOBALIZATIONS1.IndustrialEmergenceofworldwideproductionmarketsandboarderaccesstoarangeofforeignproductsforconsumersandcompanies2.FinancialGrowthofworldwidefinancialmarketsandbetteraccesstoexternalfinancingforborrowers3.EconomicRealizationofaglobalcommonmarket,basedonthefreedomofexchangeofgoodsandcapitalTHEVARIOUSEFFECTSOFGLOBALIZATIONS4.PoliticalSomeuse“globalization”tomeanthecreationofaworldgovernmentwhichregulatestherelationshipsamonggovernmentsandguaranteestherightsarisingfromsocialandeconomicglobalization;suchasUSandChinaTHEVARIOUSEFFECTSOFGLOBALIZATIONS5.Language&CulturalGrowthofcross-culturalcontacts;adventofnewcategoriesofconsciousnessandidentitieswhichembodiesculturaldiffusion“worldculture”THEVARIOUSEFFECTSOFGLOBALIZATIONS6.CompetitionSurvivalinthenewglobalbusinessmarketcallsforimprovedproductivityandincreasedcompetitionTHEVARIOUSEFFECTSOFGLOBALIZATIONS7.EcologicalTheadventofglobalenvironmentchallengesthatmightbesolvedwithinternationalcooperation;suchasclimatechange,cross-boundarywaterandairpollution&etcTHEVARIOUSEFFECTSOFGLOBALIZATIONS8.Technical&InformationalDevelopmentofGlobalInformationSystem;suchasInternet,communicationsatellites,wirelesstelephones&etcTHEVARIOUSEFFECTSOFGLOBALIZATIONS9.Legal/EthicalCreationoftheinternationalcriminalcourtandjusticemovements10.ReligiousSpearedandincreasedinterrelationsofvariousreligiousgroups,ideasandpracticesTHEVARIOUSEFFECTSOFGLOBALIZATIONSHSBCOneoftheworldlargestbank,operatesacrosstheglobesetuptheirGlobalTechnologyCentreinPune,IndiawhichdevelopsoftwarefortheentireHSBCgroupPROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESMcDONALDANorthAmericancompanywhichnowaglobalenterprisewithmorethan31,000locationsworldwide.OneoftheexampleoffoodcausingculturalinfluenceonglobalscalePROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESGOOGLEGoogleIncisamultinationalpubliccloudcomputing,Internetsearchandadvertisingtechnologiescorporation.Google'srapidgrowthsinceitsincorporationhastriggeredachainofproducts,acquisitionsandpartnershipbeyondthecompany'scoresearchenginePROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESE-BUSINESS&E-COMMERCETheprocessoftransactingbusiness(buying&selling)throughvirtualmarket;birthofnewtechnologysuchastheinternetandtheWorldwideweb.Today,thebuyerandsellernolongerneedtomeetinaphysicalmarketplacesuchasamazon.comPROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESNEWTRADEAGREEMENTSTradeagreementrefertocorporationbetweengovernmentsofdifferentnationstopromoteandliberalizetradebetweenoneanother;NAFTA-Mexico,USA&Canada(NorthAmericanFreeTradeAgreement)AFTA-ASEANmembercountries(AseanFreeTradeAgreement)PROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESINTERNATIONALCHAINHOTELRitz-CarltonHotelHiltonHotelMarriottHotelHyattHotelPROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESAUTOMOBILEToyotaNissanHyundaiProtonPROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESCASESTUDYONAIRASIAAirAsiaoperatesoverdaily400flights,withbothdomesticandinternationalroutescoveringIndonesia,MalaysiaandThailandandwithinternationalroutes,primarilyfromKualaLumpur,toAustralia,Bangladesh,Brunei,Cambodia,thePeople'sRepublicofChina,Laos,Myanmar,Philippines,Singapore,SriLanka,Taiwan,theUnitedKingdom,SouthKoreaandVietnam.PROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESCASESTUDYONAIRASIA(con’t)TonyFernandeshadalsodeclaredthat2010willhis“IndiaYear”aftercomingoffathree-yearcampaigninChina.AirAsiahadbeenoperatingonthefringesofIndiaconnectingMalaysiatoKolkata,Trichy,KochiandTrivandrum.TheairlineplanstograduallylinkNewDelhi,Chennai,Bangalore,HyderabadandMumbaitoKualaLumpur.PROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESCASESTUDYONAIRASIA(con’t)EffectsofGlobalizationonAIRASIATheglobalizationconsiderationimpactsvirtuallyall-strategicdecisionsinacompany-forcedAirAsiatosurvivalforbusinessAirAsiaimplementE-commerceandmaximizedinformationtechnologyusagetomaketheefficiencyandeffectivelyinthecompanyandmakepossiblelowcostcarrierintheirbusiness.PROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESCASESTUDYONAIRASIA(con’t)ChallengesfacedbyAIRASIA•InorderforAirAsiatoglobalize,Fernandesneedsairportoperators;whichincludesgovernment-ownedonestoparticipate.PROOFOFGLOBALIZATIONOFFIRMSINDEVELOPINGCOUNTRIESCASESTUDYONAIRASIA(con’t)ChallengesfacedbyAIRASIA•For3years,AirAsiahavetriedtonegotiatewiththeAirportAuthorityofIndiaandprivatefirmsthatrunairportsinIndiaforspecialallowancesbuthadcome