发电集团公司发展战略研究

华中科技大学硕士学位论文发电集团公司发展战略研究姓名：李明申请学位级别：硕士专业：工商管理指导教师：夏新平20051026I”SWOTSWOTSWOTIIABSTRACTAcompany’sstrategyconsistsofasetofcompetitivemovesandbusinessapproachesthatmanagementisemployingtorunthecompany.Astate-authorizedinvestmententityandastate-holdingcorporation,ChinaFive-PowerGroups(CFPG)arethemajorstate-ownedenterprisesapprovedbytheStateCouncil,whosebusinessscopeofCFPGmainlycoversthefollowingareas:energy-relatedinvestment,construction,operationandmanagement.SincetheestablishmentofCHNGin1985andupto2003,CFPGhavemaderemarkablecontributionstothenationaleconomyandtothereformanddevelopmentoftheelectricpowerindustryinChina.Today,energymarketinChinaishugeandrivalryamongcompetingenergyenterprisesisintensified.Nowhigh-rakingmanagersofCFPGareconsideringhowtomaintaincompany’scompetitiveadvantageasanindustrialleaderandhowtolocatenewprofit-makingpoints.ForachievingCFPG’sobjectives,itisofparamountimportanceforCFPGtocraftacorporatestrategyandtheauthorputsforwardthefollowingsteps.Firstly,makinganindustryandcompetitivesituationanalysisofCFPGbyusingakeyanalyticaltool(Porter’sFiveForcesModel)toidentifymainsourcesofcompetitiveforcesandstrengthsoftheseforces.RepresentingthefirstlettersinStrength,Weakness,OpportunitiesandThreats,theSWOTAnalysisisausefultooltoevaluatecompanyresourcesandcompetitivecapabilities.ThroughSWOTanalysis,theauthoridentifiesCFPG’sStrengthWeakness,OpportunitiesandThreatsinadditiontoCHNG’sfinanceconditions.Secondly,theauthorformulatesCFPG’scorporatestrategyofpowergenerationanddevelopmentbyusingsuchtoolsasSWOTComparisonmethodandGE’snine-cellmatrix.Finally,theauthormakesthecompetitivestrategyoftheXiangFanPowerCompany(XFPC).theauthordiscusseshowtoexecutecorporate’sstrategybyadoptingtheBalancedScoreCardmethod.KeyWords:PowerGroupEnterprisesDevelopmentStrategyTheSWOTAnalysisTheBalancedScoreCard111.1“”1.21.2.1360StrategyStrategos120502050196520270,20701971·1.2.221197123341.2.312341.2.43142060SWOT2341.31.3.11.3.2“”5“”“”“SWOT”“”/“SWOT”“”“”622.1101875187918826900670kw110V4200134kw149487kw·h207020902.1.118825122030-40320802.1.21997139487kw·h64.018.417.20.41996311768kw65.422.8711.40.419962000kw·h1271334599.7kw·h2090199419952-119962-11996kW.h(kW)134599.710.070.519.578350.212.574.612.9210793.617.381.41.323654.223.575.60.9310121.58.861.329.923373.719.062.718.348472.019.568.811.721085.720.769.210.155557.163.520.815.711361.258.027.614.465444.44.965.529.611544.37.772.519.874840.013.38.678.112074.020.823.555.784323.417.081.11.99680.321.875.92.393273.51.471.327.37046.05.876.617.6102898.291.77.50.86075.687.311.61.1112414.119.580.506814.629.270.80122275.52.365.232.53923.97.967.624.5IEA221997()(kW.h)3259336.10.1——32.930.91103973.01.96.211.37.6923946.12.30.426.424.8814445.77.89.636.9482947.13.51.627.120.7496545.60.92.027.224.3381640.42.80.731.224.8317535.62.41.232.927.9253750.83.21.723.121.2222960.20.81.914.622.6IEA82.1.320IEA1997128264kw.hOECD2965.219.380.7OECD34.82-219972.2188220051231949671949185kW43kW.h2125200031932.1kW13685kW.h1949172.6318.32501949197819781997199719871kW19901000kW199532kW199622000339kW200454kW200564.6kW2-32-42-5200464330kV500kV6500kW252kW980kW180kW2-320056440703249010826684299702374359213062-4200420042003±.%440703914012.610826949014.1324902897712.168461810.6218701905214.83280281316.6180731579014.550143914.1/379380-1546052452153374323913559885767221102-5200420042003%%217351891914.9100.00A.6125962.72.8162581396416.474.82435211315.211.2B.243022468.211.2146613647.56.79648829.34.42.32.3.1200222002562+5+4254112.3.2123123927008.46%23WTO2.3.3120─30213342.3.412()314()42.3.5120802090122153420044.4kW21870kW.h2.42.4.1509.4%4.2%200418.4519.7011%60%1610%5%2/32/32-12-4024681012141618202002200320042-174%15%3%8%2-220031767%23%3%7%2-3200374%1%25%2-420042.4.22020GDP200020720106.82020101833.140001231943.28·20803-11“”23194919821982200219822020022003“”[9]“”45213-1“”20023.571.6145%1.03529%476711.224732421900100132010027207[9]2003200520047035200419.56222005120048.580002005200420052004100%6070%30-4070%[10]200551.32005310003.323[11]9A9200443136.42200020001994619941998200143-23-2241/21.51.51/23.4SWOTSWOTSWOTStrengthWeaknessOpportunityThreat3.4.112004300045%301600023“”34255“”“”6199419982001A200325%2800C12.5%10003%2003122.27OZGEN50%2003403.4.2126220201020044.45.68000-9000954.523323473.4.3120051148713.91%2005200413%24560201033000202046000215000150001400014000320203600871273020052020600027200013.4.412200320053.4.5123-3“28”3-3/3-4293-4/———3044.1SWOTSWOTSWOTSOSTWOWT4-14-1SWOTSWS1:W1:S2:W2:S3:W3:S4:S5:S6:OSOWOO1:SO1:WO1:O2:SO2:WO2:O3:TSTWTT1:ST1:WT1:T2:ST2:WT2:SWOT31“”1210%87.4%2.8%0.3%9.5%58.8%3.4%1.3%36.5%4-14-148.95%29.98%8.61%5.9%3.29%3.27%78.93%4-2324-24-34-361.4%17.8%11.2%4.7%3.1%1.8%4-4334-4201060008.8%20201.212%1130060260321234312“”34.2“”6664-5354-5612ERPCCS3364“”20047117%40.2/30.63/1/3[13]“”5“”37631020037440%52001376052[14]384.34.3.120201.220030.94000/360020%[15]720288050%3601440139234.3.214023BSCBalanced.ScoreCardKPIKeyProcessIndicator4“”=+++“”414.3.312“”34CIS4255.165%17.5%17.5%10.512030199219961997226199910164311812200146856%92%305.213