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AnalysisonthedevelopmentofChineseanimationindustryAbstract:Chineseanimationindustryonthesurface,itseemsthatthesituationisexcellent,but,astheanimationindustrydevelopmentandmaturesymboloftheanimationindustrychainhasnotbeenformed,thereisawiderangeofinfluenceoftheoriginalworkisstillverylittle.Causeofthissituation:videoplayersystemofmonopolypositionremainsunchanged;lackoforiginalanimation;industryoperations,useless;blinddevelopmentofderivativeproductsmarketandsoon.China'sanimationindustrytosolvetheseproblems,China'sanimationindustrychainneedtobeintegrated.Keywords:Chineseanimation;developmentsituation;reasonIntroduction:OnApril20,2004,theStateAdministrationofradio,filmandtelevisiontodeveloponthedevelopmentofChina'sfilmandtelevisionanimationindustryanumberofopinionsissued,thelocalgovernmentpositiveaction,haveintroducedpreferentialpoliciesrelatedtothedevelopmentofthelocaldistrict,theanimationindustry.Alargenumberoftheemergenceofalargenumberofanimationbase,animation,animationfestival,AnimationForum,AnimeFair,andsoforth,theemergenceofalargenumberofanimationproductioncompanies,aswellastheformationofalargenumberofanimationwave.Animationasaneweconomicgrowthhasalsobeenalloverthehopes,animationinapieceofgreatleapforwardtheexcellentsituation,theemergenceofafine,especiallyinthecentraltelevisionbroadcastsuchasjourneytothewest,theadventuresoflittlecarpJingweitherainbowbluerabbitsevenchivalrousbiographytheSanmaoroamsaboutRecordstimeboythelegendofNezhathekidthemagicteenager,pigmanMartialArts2008andsoon.Buttheanimationisfine,butdoesnotmeanthattheanimationindustryasaleadinganimationhasbeenformed.Animationindustryisitsownrulesofoperation,itisbythecartoon,cartoonPlanning--Animation--videoplaybackofanimationderivativeproductsmarketingit'sfivemajorindustrialchainorganicunifiesintogether,mutualcooperation,mutualcooperation,complementeachother,avirtuouscircletogethertoimprovetheorganiclink.ItisnotdifficulttoseethatChina'scurrentanimationindustrychainisstillmissingbrokenchain.Theanimationlevel,thedownturninthemarketreactionpalemakepeopleconfused,butalsoallowpeopletoreturntoreason,sparkedthinking.InAugust2008,SARFTdeputyeditorinchief,directorofthedevelopmentresearchcenterof,radioandtelevisionbluebookeditorinchiefHuangYongintroducedtheresearchofChinaRadio,filmandTelevisionDevelopmentReport2008writtenwork,releasedthemaincontentsoftheannualreportwrote:in2007,thecountryproducedatotalof186section101614minutesofcompletingthedomestictelevisioncartoon,respectivelythanin2006increasedby50%and23.43%,makingatotalofcompletedanimationfilm6.InFebruary2008,mentionedintheproposalofCentralCommitteeofChinaAssociationforpromotingdemocracyinthesubmittedtothemeetingoftheCPPCCNationalCommitteeofculture,theculturalindustryofourcountry,especiallyintheanimationindustry,themanagementpattern,theprevalenceofbullmanagement,unclearresponsibilitiesandlackofcoordinationandunification.Theproposalthattheanimationindustryfromthecreation,broadcast,publishingtoderivativeproductsandsooneachlink,respectivelybytheStateAdministrationofradio,filmandtelevision,pressandpublishingadministration,theMinistryofculture,StateAdministrationforIndustryandcommerce,theMinistryofinformationindustry,theMinistryofscienceandtechnology,theMinistryofeducationandotherministriescrossmanagementandresponsibilitiesoftheministriesandcommissionsoftheStateCouncilisnotclear.Otheraccordingtoincompletestatistics.Uptonow,theconstructionofatotalofmorethan60animationindustrybase,whichbaseofnationalawardis42,respectively,byanumberofministriesawarding.Seemstobebooming,butthebaseinvestorsturnedrealestatedevelopers,becausethedevelopmentmodelissimilarandledtothebaseofthebasetorobbusinessesandresourceidlephenomenonisnotuncommon.Atpresent,animationindustryrelatedindustryassociationsandmany,butduetothegovernmenttotakemultiplemanagement,registeredinthecompanyandworksmusttofindcompetentbusinessdepartmentatahigherlevel,soallkindsofanimationindustryassociationalsobecauseoftheconflictinginterestsofvariousgovernmentdepartmentsbecomemorecomplexandchaos,avarietyoforganizationname,coverobjectsoverlapping,thecompetentauthoritiesvaried,lackofoverallplanningandconfused.ThebiggerdrawbackisthatChina'sIndustryAssociationintheroleoftheemergenceofaconsiderablepositioningdeviation.Mostoftheanimationindustryassociationisdifficulttomaintainitsnon-government,andeveninthetwogovernmentstate,simplycannotreflectthefullservicevaluefortheenterprise,thedirectresultofthelackofcredibility.Corporateidentitycannotbeimproved,industryassociationswillberendereduseless.Lookingbackfrom2005to2008this3yearsthedevelopmentofChina'sanimationindustry,wefoundthatthenumberofanimationworksincreased,theamountofanimationproductionincreased,thecartoonsareless,theinfluenceoftheanimationbrandisless.Thetwolittlemorethantwoshowsintoanimationworkstothecommodityisnotenough.Inrecentyears,throughthetelevisionmediapopularcartoonmadeonlybluecat,Nezha,rainbowcat,smallcarpforafew,thebluecat,rainbowcatandmorederivativeproductsandsuccessfullyandchildren'sdrinksrealizingbinding.Bu