基于资源依赖理论的PChome分站联盟成因分析及发展策略

上海交通大学硕士学位论文基于资源依赖理论的PChome分站联盟成因分析及发展策略姓名：刘君申请学位级别：硕士专业：工商管理指导教师：侯立文20081102MBAPChome1PChomePChomeRDTRDTRDTPChomePChomePChomePChomePChome2MBAPChomeIITHERESEARCHOFPCHOME'SUNIONSTATIONCAUSEANALYSISBASEDONTHERESOURCEDEPENDENCETHEORYANDDEVELOPMENTSTRATEGYABSTRACTWiththedevelopmentofInternettechnology,thecontentsofwebsiteincreasedcompetition,thescalebecomesthekeytotherapidexpansionandbeaheadofrivals.ThispaperbasedonResourceDependencyTheory(RDT),analysedthecauseofPChomesub-stationUnion,gavethedevelopmentstrategy.ItalsoprovideareferencemethodfordomesticInternetenterprisesonhowtochooserapidgrowthandenhancecompetitiveness.RDT'scoreassumptionisthatorganizationsneedaccessresourcesintheenvironmenttosurvive,noorganizationisself-sufficient,resourcesshouldbeexchanged.Itcanguidethebuildingofsub-stationunion,fullyutilizetheresourcesandfindcomplementaryresourcesthroughexchangeofresources,accesstoexternalentitieswiththeirownlackofresourcestocontroltheInternettostrengthenthecapacityofalltypesofresources,accesstohigh-speedgrowthopportunities.MBAPChomeIIIThispaperbasedonRDT,doaninterpretativework,analysethereasonablenessofPChome'ssub-stationunionontheory-orientedandproblem-oriented.ItdidadetailedexplanationontheinterdependenceofthesystemresourceswiththeexamplePChome'ssub-stationunion,gaveananalysisonbothsidesofthecontrolandtheextentofrelianceonresources,itbetterexplainedthesystematUnionStationintheresource-dependentrelationship.Itpointedoutthattherewillbesomerisk,andputforwardthesolutions.ThispaperalsoanalyzedtheimplementationoftheUnionStationsecurityconditions,andgaveapresentationoneffectiveness.WiththisnewsystemoperationofPChome'ssub-stationUnion,itmakesPChome'snationalstrategytoadvancetwoyears.Itmakesusunderstandhowtooptimizetheresourcesandhowtomaximizethevalueoftheresourceswiththelimitedresources,howtosupportthedevelopmentofthecorebusinessenterprisesthroughcooperationandeffectiveaccesstoexternalresources.ItcanbeusedasreferenceandaguidetoInternetcompanywiththesamework.KEYWORDS:resourcedependence,Weballiance,complementarity,stabilityMBAPChome1PChome1.1PChomePChome.netCNET1996IT2450560PChomePChomePChomePChomePChomeIT85MP333Vista1.2PChomePChomePChomeOEMPChome150400PChomePChomeOEMPChomeOEMITPRPChomeOEMMBAPChome2ITPChomeACCNET20071-1PChomeFIGURE1-1UserGeographicalAttributesOfPChomePChomeIT1-1PChome64%2007PChomePChomePChomePChome2008MBAPChome31.3PChomePChomePChome2008RDTPChomePChomePChome1.4PChomeRDTRDTPChomeRDTRDTRDTPChomeRDTMBAPChome42.12.1.1204070JeffreyPfefferGeraldSalancik1978A.B.C.4A.B.C.D.MBAPChome5,,,,,,,,,,,,,(1),;(2);(3)2.1.2:2.1.3:MBAPChome6(2.1.4:PChome2.2-RDT2.2.1PChomePChomeRDTPChomePChome1PChomeMBAPChome7PChome2PChomePChomePChomeIT3PChomeIT7PChome20042006PChomePChome2007PChomePChomeITPChomePChomePChomePChomeITPChome2.2.2PChome1PChomePChomeMBAPChome8PChomePChomePChome2PChome3PChomePChomePChomePChome2.2.3RDT,1,,,2,,3,,,4,,,,,,RDTPChomeMBAPChome92.2.4RDT,,,,PChome3:1RDT2RDT3MBAPChome10RDTMBAPChome113.1PChome,,,,PChomePChome,,,PChome,3-1PChomeMBAPChome123-1PChomeFIGURE3-1AnalysisOfThePChomeAndSub-stationUnion'sDependentAndComplementaryResourcesMBAPChome133.2PChome3.2.1:PChome.neta.ITITPChome.netITITPChome.netITPChome.net3-1b.ITPChome.netPChomePChome.netXc.ITPChome.netIT2002IT:a.PChome.netPChome.net.netCNET1996IT5202450Alexa460ITPChome.netb.PChome.netPChome.netOEMc.PChome.netAlexa460ITPChome.netITPVIPPV10IP2PChome.netPageViewPVPChome.netPV2450IPPChome.netIP350MBAPChome153.2.3a.ITPChome.net90%80%ITITPChome.netb.PChome.netITPChome.netPChome.netIT3.2.4PChome.netIT7a.PChome.net600Mb.CMSPChome.netCMSMBAPChome16c.IPUBPChome.netIPUBIPUBd.PChome.nete.PChome.netf.SEOPChome.netPChome.netPChome.net2007PChome.net226%GOOGLE298%+GOOGLEIT4g.PChome.netPChome.netPChome.net2007PChome.netTeam243.2.5PChome.netPChome.netPChome.netMBAPChome17a.PChome.netPChome.netITb.3.33.3.1a.ITITb.ITc.MBAPChome183.3.2:a.ITb.IPPV3.3.3a.ITITITb.ITITITMBAPChome193.43.4.1,,,,,,,PChomePChomePChome1A.B.C.D.E.2A.B.C.PChomePChomePChomeMBAPChome203.4.2PChomeA.B.C.PChomeA.B.C.PChomeMBAPChome214.1PChomePChome4.1.1PChomeA.B.PChomeLOGOC.D.PChomeCMSIPUBSEOPChomeE.PChomeA.B.C.4.1.2A.ITB.ITMBAPChome22A.B.C.D.IT3-1PChome4.2PChomeIT5104-1FIGURE4-1Sub-station'sStructureMBAPChome23PChomePChomeCMSPChome4.34-2PChomeFIGURE4-2PChome'sChangzhouSub-stationChannelPagesMBAPChome244-3ITFIGURE4-3ChangzhouIT'sHomepagePChomePChomePChomePChomePChome4-2chzh.PChome.netPChome4-3ITPChomeIT