搜索
WhenitcomestoNovember11,what’sonyourmind?Well,astotheoldgenerations,it’sonlyanordinaryday;however,theyounggenerationswillconsideritastheSingles’Dayaswellastheon-lineshoppingcarnival.Infact,onNovember11th,2013,TmallandTaobao(thebiggestChineseonlineshoppingplatform)hassoldoutmorethan35billionYuangoods,thisdatahasastonishedthemediaathomeandabroad.Apparently,peoplehavemoreinterestsoncybershoppingthanspendthenightwiththeirsinglefriends.SomehomemediaevensuggestthatNovember11thshouldbetheChineseon-lineshoppingcarnival.In2010,JackMa,theCEOofTmallandTaobao,hadcoinedtheterm“DoubleEleven”,aimedtoencouragethesinglepeopletodosomethingtocelebratetheirownfestival.Insteadofdatinglovers,peoplegoon-lineshoppingtorelivetheloneliness.Accordingtothesurvey,Chinahad564millionInternetusersattheendoflastyearand180millionsinglepeople.AndthesinglepeoplearethemainforceoftheChina’sspendingpower.Thedebutwasagreatsuccess.Then“11.11”hasanunusualmeaning,whichstandsforon-lineshoppingcarnival.Comparingwiththetraditionalshopping,thecybershoppinghasmoredistinguishfeatures,whichquitefittheyounggenerations’taste.Peopledonotneedtogooutside,justclicktheirmouse,thegoodswillbehome.Thebestpartisyoucandoitanywhere,anytime.Allyouneedisacreditcard.Whatwecanpredictinthefutureisthaton-lineshoppingisnotgoingtofadeaway,instead,itwillboostlikethemushroomsafterspringrains.