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•NotValentine'sDay.•NotCyberMondayorBlackFriday.TheyarethedaysthatfollowThanksgivingintheU.S.andusherinthestartoftheholidayshoppingseason.•ThewinnerisChina'sSingles'Day,celebratedNovember11,or11.11.•Valentine'sDay情人节•CyberMonday网购星期一•usherin引领；引进TheBiggestOnlineShoppingDayDoubleEleven:3minutes1billionand1hoursover12billionat00:03，TmalldoubleelevenshoppingCarnivalAlipayturnoverexceeded1billionyuan;afterjust75seconds,Alimobileterminalturnoverexceeded100millionyuan,mobileonlineshoppingtransactionintheshortesttimetorefreshtheworldrecordbreaking100!Opening30minutes,morethan170countriesandregionsoftheworldparticipateinashoppingspree.Singles'Daybeganasadayforunmarriedoruncoupledpeopletocelebratetheirlives.Singlestudents,lookingforanexcusetobuythemselvespresents,starteditonNovember11,1993,reportedTheGuardian.ItissymbolizedbythefournumberonesinthedateofNovember11–11.11—andisalsocalledDoubleEleven,inreferencetothedayitwasstarted。Haveyoubought?【1111ShoppingCarnival】1111shoppingcarnivalcreatesanothermiracleShoppingCarnivalAliBaba'sT-mallobtains120.7billionYuanoftransactionswithin24hours,andthiseventhascausedtheChinesepeople'sgreatconcernfore-commerce.OnNovember11eachyear,T-malljustseemstobringpassiontopeopletocreatearetailmiracle,thisdayseemscrazyforshopping.1111shoppingcarnivalhavebeenparticularlypopularAnnualNovemberandDecember，mostofthesellerswouldhaveaclearancesaletoemptythewarehouseandgetthemoneyback.SoNovemberisanimportantsaleperiod.Forthereason,Manybusinesseshavecomeupwithmanymarketingmethods,suchasdiscountcoupons.Pricediscountattractmorepeopletopayattentionto1111carnival,andultimatelytochooseshopping,togocrazyshopping.TheT-mallhasalreadybeenthebellwetheroftheB2Cmarket.MostofuswouldthinkabouttheT-mallwhenwehavetobuysomethingonline.Why?•ThehugesuccessofT-mallalsoarousegreatinterestone-commerce,morepeoplearereadytoparticipateinthee-commerceteam,andcompetewitheachother.AndNovember11isnotjusttheshoppingfestivalofAlibaba,itisbecomingouronlineshoppingsectionoftheChinesepeople,justliketheUnitedStatesShoppingFestivalonMonday.IthinkthispatternisveryconducivetothedevelopmentofChina'se-commerceplatform.•Whydoespeopleshopcrazily?consumptionofherdmentality从众心理•Conformityofthoughtreferstoindividualswhoareconsistentwiththemajorityofpeopleinasocialgroupofinvisiblepressure,unknowinglyorinvoluntarily.•TMallpublicizeitselfthroughtheInternet,televisionandothermultimediainordertomakepromotionsandcreateaveryfestiveatmosphere.•UndertheinfluenceofalotoftheoriginalTMallloyalconsumergroups,manyconsumerswhodonotoftenusetheonlineshoppingwillparticipateintheactivities.ThepowerofconformitywillhelpTmalltowinmoreconsumergroupsandimprovesthesalesofTMall.ShopaholicsShopaholicswhoareaddictedtoshoppingusuallycan'thelpbuyinggoodswhethertheyneedthemornot.Someprofessorthinkthatcorevalueisinspiredequalityconsumptiondemand,demandandpowertogetherpromotedthedomesticdemand,andtheyhaveapositiveattitudetotheevent.Butafteraburstofhotsales,merchandisesaleswillgraduallybecomedepressed,itwillbringalotofnegativeeffects,andthenegativeeffectswillcontinuetospreadquiteawhile.Inaddition,manybusinesseswillgivemuchfalseinformation,tothedetrimentoftheinterestsofconsumers,andthusproducemanynegativesocialeffects•Mostoftheconsumers'originalintentionsarethattheycanbuythecommoditiesinlowerdiscounts,buttheyareusuallytrappedinswindles.Therearetoomanyfakesintheonlineretailerswhichdamagetheinterestsofconsumers.Manyofthecustomersdidn'tmakerationalconsumptions.Theyoftenbuysomethingtheydon'treallyneedwhichresultsinfamilyconflictsandsocialproblems.ThisisconducivetotheexpansionofChina'seconomicconsumption.Butweshouldthinkabouttheprocess,identifyandresolveproblems,andtocreateamorepositiveandhealthierform.WeshouldbemorerationalHowtoperfecttheenvironmentofonlineshopping?Reflections1.Government:Improverelevantlawsandregulations.Strengthenthesupervisionandmanagement.Howtoperfecttheenvironmentofonlineshopping?Reflections2.E-commerceplayers:Strengthentheconstructionofsecurity.Makehonest,civilizedandlegitimatemanagementHowtobuygoodsreasonably?Reflections2.Beawareofourpaymentcapacity.Familyeconomicsituation,bill3.Dosomeotheractivities.Self-management,attentionConsumers1.Makeaconcreteplan.Plan,list,needTHANKS-THEEND-