搜索
Group:幸运5+2ChineseTourismIndustryDevelopmentResearchReport[keyword]ChineseTourismSchoolofBusinessAdministrationMicro-economicsStayhungry,stayfoolishInstructor钟耕深Members李梦雅黄子叶章颖张颖智黄金珍宋宣昌彭钻PossibilitiesProspect1.Thestrategiclocation,richtourismresourcesChinaistheworld'sthirdlargestcountryinlandarea.Atthesametime,ChinaisintheeastoftheEurasiancontinent,facingthePacificOcean,withmorethan18,000kilometersofcoastline,withmanyfinenaturalharborandstrategiclocation.Meanwhile,Chinaisoneofthefourancientcivili-zations,haslonghistory,colorfulculture,manymountainsandrivers.Chinacanprovideexcellentconditionsfortourism.WiththeincreaseofChina'sinternationalinfluence，moreandmorepeoplewillhaveinterestinChina.So,therearemoreandmoreforeigntouriststraveltoChinatolearn.Atthesametime,theirarrivalwillattractmoreforeigntouriststoChina.2.HavingtourismspendingpowerBy2015,ChineseaverageGDPhasreached52,000Yuan.Althoughcomparedtodevelopedcountries,thereisstillabiggap.ButforChinaitself,moreandmorepeoplewillpaymoreattentiontotheconsumptioninspiritandcultureareawiththeGDPgrowth.Also,gainingmoremoneywillincreasetheirspendingpoweranddesireforconsumption,andtheyhavetheabilitytomeetthegrowingmaterialandculturalneeds.1.Thepopulationlarge,crowdedtouristattractionsAsweallknow,onNationDay,MayDay,summervacationsandotherholidays,touristattractionsarealwaysfilledwithmanypeople.Whenthehighwayisfree,wecanseecongestionorevenaccidentsonthehighway.Whenthenumberofvisitorsfarexceededthecarryingcapacityoftour-istattractions,wecan’tenjoythebeautifulsceneryandenjoythepleasure.2.LackofprofessionalpersonnelMostcollegeshaven’tsetupspecializedsubjectstotrainprofessionalpersonnelfortourism.Althoughsomecollegeshavesetuprelevantspe-cializedsubjects,studentsarelackofacomprehensiveunderstandingoftourismandwouldn’tchoosetostudythesubject.3.ThenationalqualityneedstobeimprovedBottleneckMeasures1.Internationalstandards,improvetheindustrialchainChinashouldactivelycarryoutvariousformsofcooperationwithothercountries,trytolearnfromothercountries’matureexperiencetodevel-opahugetourismmarkettogether.Atthesametime,trytoworkwithotherlocalbusinessestoexpandthescopeofthevisit,gainmutualpromotionandachievewin-win.2.Personneltraining,improvethesystemandregulationsIt’snecessarytotrainpersonnelwhoarefamiliarwiththeprofessionalprocesstoincreasethevisitors’satisfaction.Tourismenterprises,colleg-esanduniversitiespartiesshouldjoinhandstocultivateprofessionalpersonneltomeetthetouristdemandforhigh-levelpersonnel.3.Focused,marketsegmentsForavarietyoftypesoftourism,it’snecessarytochoosethefocusaccordingtothesizeandneedsofthemarkettrend,andincreasetheinvest-mentinthisareacorrespondingly.Atthesametime,fordifferenttourismresourcesineacharea,it’sreasonabletodivideitintoseveralmarketseg-ments,andassessandplaneachsmallmarkettosuitdifferentneeds.ChineseTourismMicro-economicsDefinitionofTourismTourismisthesumofalltherelationsandphe-nomenaintheprocessoftemporarysettlementtravelandtheoccurrenceofthetouristprocess.EconomicperspectiveExistingproblemsCurrentsituationofholidaytourismmarketOverviewofTourismIndustryCharacteristicsoftourismTourismiscalledforthetourismindustryinterna-tionally,withtourismresourcesandfacilities,exclusivelyormainlyengagedinsoliciting,tourists,whichprovidethetouristswithtransportation,sightseeing,accommodation,catering,shopping,entertainmentandothersixaspectsofintegratedindustry.DefinitionoftourismindustryTourismmainlythroughthelaborservicelaborform,tothecommunitytoprovideintangibleutility,tomeettheneedsoftouriststraveltotravel.Socalledsmokefreeindustry.Onthewhole,alsoknownasinvisibletrade.Dependence1)tourismdependsontheconstructionofsocialinfra-structure.2)thetourismindustryalsodependsontheinterac-tiveinformationandisreflectedbythedifferentgroupsofpeople.ComprehensiveThedevelopmentoftourismcannotonlyleadtothedevelopmentofmanyotherindustries,butalsoaffectedbythedevelopmentofotherindustriesVulnerabilityTourismiseasytobeinfluencedbysocialeconomy,politics,warandsoon.SeasonalDuetotheirvulnerabilityandseasonalchang-es,thedevelopmentoftourismisoftenvolatile.Itmainlyreferstothedifferencebe-tweentheoff-seasonandpeakseasonVolatilityForeignAffairsMainlyreferstothereceptionofforeigntour-istsandpeopletotravelabroad.TourismPolicyEnvironmentinChinaBasicjudgmentandanalysisThinkingofpolicyorientationSincethereformandopeninguptotheoutsideworld,ap-proachtothedevelopmentofthetourismindustryinourcountryhasputtheindigenoustourisminthefirstplace.Foralongtime,China'stourismindustryplaysaveryimportantroleinincreasingtheincomefromforeignexchangeandpromotingforeignexchanges.AsChina'seconomicandsocialdevelops,inordertomeetthepeople'sspiritualandmaterialaswellasculturalneeds,wemustpaymoreattentiontothedevelopmentofdomestictourism,andencouragetourismconsumertobeconfidentwithit.Tourismenterprisesshallalsobeencouragedtofocusmoreonthedomestictourismatthesametime.Undertheinfluenceoftheinternationallyfinancialcrisis,theglobaleconomicgrowthisslowingdown,andthemarketofChina’stourismindustryhasbeenaffectedinvari-ousdegree