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上海交通大学硕士学位论文建筑工程招投标模式发展趋势及其应对策略研究姓名：柴文达申请学位级别：硕士专业：工商管理（MBA）指导教师：李乃和20030608MBAMBASTUDYONTHECONSTRUCTIONPROJECTBIDDINGMODEDEVELOPINGANDTHECORRESPONDINGCOUNTERMEASURESABSTRACTBASEDONTHESTUDYABOUTTHEBIDDINGMODEINCURRENTCONSTRUCTIONMARKETINCHINAANDITSDEVELOPINGTRENDSAFTERCHINAJOINEDTHEWTO,THISTHESISBRINGSFORWARDTHECOUNTERSTRATEGIESFORTHEBIDDINGMODEWHENCHINASTARTTOBIDUNDERTHEFEDERATIONINTERNATIALDESINGENIEURSCONSEILS(REFERTOASFIDICHERINAFTER)CONTRACTCONDITIONANDLAYSDOWNTHEPOSITIONINGANDMARKETINGSTRATEGYFORSHANGHAINO.4CONSTRUCTIONCO.LTD..ITHASTHEGUIDINGMEANINGFORTHEFUTUREWORKINSHANGHAINO.4CONSTRUCTIONCO.LTD..BYFOCUSINGONTHEEXISTINGISSUESINCURRENTBIDDINGMODEANDITSDEVELOPINGTRENDS,THECOMPETITIONSITUATIONINCURRENTCONSTRUCTIONMARKETANDTHESTRENGTHANDWEAKNESSOFBOTHSHANGHAINO.4CONSTRUCTIONCO.LTD.ANDITSMAJORCOMPETITORS,THETHESISSTARTSFROMANALYZINGTHECURRENTSITUATIONOFCHINESECONSTRUCTIONMARKETANDPUTSFORWARDTHESTRATEGIESFORSHANGHAINO.4CONSTRUCTIONCO.LTD.ONBRANDBUILDING,PRICING,HUMANRESOURCEANDSERVICEONTHEBASISOFITSSTRATEGICOBJECTIVESTOENHANCEANDIMPROVEITSCORECOMPETENCESANDOVERALLCOMPETENCEANDTOPREPAREITFORTHECOMPETITIONINCONSTRUCTIONMARKETWITHCHINAASAWTOMEMBER.THETHESISFOCUSESONTHEQUOTATIONTECHNIQUEOF“CONSTRUCTIONTASKSLIST”,WHICHISAPPLIEDALOTINTHEINTERNATIONALBIDDINGMOD.TOINCREASETHECHANCEOFGAININGTHEBIDANDTOINCREASETHEANTICIPATEDPROFITWITHTHEFIXEDQUOTATION,ITSUGGESTSTHEOPTIMIZEDSTRATEGYOFTHE“CONSTRUCTIONTASKSLIST”TECHNIQUEBASEDONTHECAPITAL’STIMEVALUE,IMBALANCEMETHODANDGAMETHEORY.KEYWORDSshanghaino.4constructionco.ltd.,marketing,fidic,competitionMBA1MBA2MBA3MBA4()198619941999123()1996199719981999200014%12.7%12.7%13.7%20.2%8%8.8%11.4%11.4%14.7%7.3%6.1%5.2%3.9%3.1%MBA5MBA6MBA7MBA8MBA9MBA10MBA11MBA12MBA13MBA14MBA15WOSTMBA16MBA17MBA18MBA19MBA20MBA21MBA22MBA23MBA24MBA25MBA26MBA27/1.abcd2.abcde3.MBA28MBA29MBA30MBA31MBA32MBA33MBA34MBA35MBA36MBA37MBA38MBA39MBA40MBA41WTO:MBA42WTOWTO80%138020%(1).(2).xy-ERCMBA432-3MBA44MBA45MBA46MBA47MBA481..1999102.J....L.200213.199954.200285.2001106.200087.James.R.McGuigan.R.ChanlesMayerFrederick.H.deb.Harris.2000108.Vithala.R.Rao.Joel.H.Stecket20029.200210..200192811.FIDIC199912..199713.200214.stephenp.robbins19971215.20017MBA49MBA50MBA51MBA5260.220.160.02...0.030.010.740.520.090.010.100.021.981.410.230.020.260.063.652.590.430.030.480.123.252.310.380.030.430.103.432.430.410.030.450.113.762.670.440.030.500.125.203.710.620.040.690.1411.329.741.280.070.060.1715.6112.322.550.100.360.080.2017.6412.224.430.100.590.080.227.214.911.770.040.230.030.233.832.191.210.030.140.020.245.323.311.390.030.340.020.237.225.021.300.040.520.030.317.755.121.700.040.530.030.337.234.651.670.040.480.030.364.612.681.230.020.280.020.384.583.160.620.020.330.020.437.455.311.110.040.550.030.4110.907.751.850.060.800.050.3911.367.492.520.060.770.050.4713.226.305.660.050.650.040.5216.248.156.580.070.840.050.5522.4312.188.230.091.260.080.5932.5421.188.290.172.190.140.57MBA5324.5213.788.420.111.530.090.5918.008.107.130.171.970.060.5727.9114.465.603.770.242.960.090.7935.5821.137.693.260.252.170.140.9445.4325.7311.303.240.573.010.171.4154.6030.8011.183.020.784.650.203.9771.3443.6314.413.581.054.060.294.3275.9443.0117.444.561.254.950.254.4892.3047.4222.565.821.917.070.247.28118.5657.0535.613.263.407.040.2012.00146.9371.3746.834.264.199.800.1810.30186.3092.1057.394.020.974.7913.840.5312.66245.27115.5576.954.551.686.7922.190.6616.90214.76111.7661.883.421.853.9516.940.6414.32227.08108.5471.773.778.163.9114.380.5915.96258.30108.9095.213.917.594.2023.620.7014.17357.38129.60126.846.5212.718.7455.420.5517.00653.91273.64220.309.9122.0415.74104.822.135.331123.29511.24304.0113.99117.4323.78141.231.2110.401601.79551.86389.2016.33466.2024.81139.570.7213.101952.05651.28415.7312.43657.7935.41158.321.0920.001977.59762.00386.247.43614.2323.64166.161.0916.801964.83844.15365.0113.44577.1213.54137.401.4112.761856.72786.81393.599.88514.8310.51134.331.235.541869.67703.50396.2621.21566.179.06161.611.5010.361994.73712.49436.8430.70630.730.50173.131.069.28MBA54MBA5524582472873.73527.9743.92353.855061160618.89216.5917.41190.2121045509.4296.325.1650.181740852944.86197.3321.34108.18161800.181.940.170.7313171591855.10322.8326.50184.0313081527954.84315.0126.28181.8996390.277.830.232.131125863018.45203.2017.24169.091449451.1016.042.188.2035224712.1020.751.6811.693810235.17119.947.20108.0953226183.6341.462.1319.2947986677.75145.5811.59108.7231740.082.060.011.0541234373.5623.602.9416.85342312213.2464.679.3145.41903700.785.880.554.17MBA5612911743.1031.122.6915.3171440.061.700.111.19473741.7828.871.4014.14133655.5214.911.238.06281880.384.361.033.16121090.161.210.040.5326331685.9864.923.4245.10414420.234.580.042.33374960.805.640.152.76MBA5733019991.1.2.2.3.3.4.4.5.5.6.6.7.7.8.8.9.9.10.10.11.11.12.12.13.13.14.14.15.15.16.16.17.17.18.18.19.19.20.20.21.21.22.22.23.23.24.24.25.25.26.26.27.27.28.28.29.29.30.30.MBA5833020001.1.2.2.3.3.4.4.5.5.6.6.7.7.8.8.9.9.10.10.11.11.12.12.13.13.14.14.15.15.16.16.17.17.18.18.19.19.20.20.21.21.22.22.23.23.24.24.25.25.26.26.27.27.28.28.29.2