Howtomakeagreatspeech——LearningfromMartinLutherKing,JrWhydoagreatspeech?•Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink.——KAI-FULEEInotherwords!•Itisnotusefulthatonemanistalentedbutcannotdeliver.Letustalkabouthowtomakeagreatspeech!Mostimportant1.Thereisjustonesurecureforbadspeeches-Gettrulyexcitedonthesubject,and99precentofthefaultsofyourspeakingwilldisappear.——RobertMontgomery2.Donotacceptatalkwithoutenthusiasm.3.Couldbecreatedfrominterest,exprience,environment.4.Nothowloud,buthowsincere.SeetheenthusiasmofMartinLutherKing,JrBodylanguage1.Facingtheaudience.2.Chestrise.3.Steadyeyessometimesruneyesover.4.PropergestureAudiencemotivationtechniquesUsepowerfulvoiceandattractivewordstomakeaudienceactiveRhetoric1.analogy——makethingsvivid,causingthaudienceimagining2.Paralleli——emphatic,stressingarguments3.cite——makethargumentmorefullyUsesimplewordsSpeakingisnotlikewriting:donotusecomplexsentences,themoresimpletheattractive.Andremembertostoptothinkifyouneedto.ThesearethespeechskillswelearntfromMartinLutherKing,Jr