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徐汇西岸传媒港城市设计暨整体建设XUHUIWESTBANKMEDIAPARKSHANGHAIOctober,2012西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign&OverallDevelopmentStrategyServiceAEDAS服务内容UrbanDesign城市设计contents目录ProjectVisionSiteAnalysisDesignStrategyLowCarbonMasterPlanningUrbanDesign&LowCarbonTransportationStrategyLandscapeDesignStrategySustainableStrategy1234567项目愿景基地分析设计策略低碳总体规划城市设计及低碳交通策略景观设计策略可持续发展策略项目愿景PROJECTVISION016page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign活力城市魅力城市智慧城市低碳城市017page_项目愿景PROJECTVISION西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesignSMARTCITYATTRACTIVECITYVIBRANTCITYLOWCARBONCITY项目愿景PROJECTVISION018page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign019page_项目愿景PROJECTVISION西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign项目愿景ProjectVision项目愿景PROJECTVISION0110page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign品牌定位BRANDINGPOSITIONING探索之环RingofDiscovery•KnowledgeTransferthroughInteraction•CreativeMediathroughInnovation•CreativeEventAttractions•APlaceforDestination•智慧交流•媒体革新•大事件聚集地•理想目的地0111page_项目愿景PROJECTVISION西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign发展定位PROJECTGOALSIMPLEMENTATIONDRIVENFRAMEWORK实际可操作的框架MAXIMIZEDEVELOPMENTVALUE价值最大化的设计IDENTITYANDBRANDINGDESIGN标志性及可识别的设计项目愿景PROJECTVISION0112page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign形象定位IMAGEPOSITIONING活力黄金站点TransitOpportunity打造以交通为导向及引擎的绿色交通体系，融合人行、公交、PRT、地铁、轻轨、轮渡为一体的活力黄金站。Createatransitorientedtransportationnetwork,thatachievesseamlessconnectivitybetweenpedestrian,bus,PRT,metro,light-rail,andferrysystems.0113page_项目愿景PROJECTVISION西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign形象定位IMAGEPOSITIONING多元滨水门户Mixed-useWaterfrontWindow打造创新、自然、活力、追求平衡发展的多样化公共活动空间，实现承载SOHO,媒体、商业、展示、休闲、旅游、创意等多元活动的魅力滨水区。Createanatural,dynamic,balancedpublicspace.Achieveanattractivewaterfrontdistrict,withmixed-usefunctionsofsoho,commercial,recreatation,tourism,mediaexhibition,creativeoffice.项目愿景PROJECTVISION0114page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign形象定位IMAGEPOSITIONING国际智能媒体港GlobalMediaBranding打造集文化传播、商务办公、娱乐休闲、文化博览、创意办公、酒店服务、旅游体验于一体的功能完善、特色鲜明、可持续发展的传媒集聚区。Createadynamic,sustainabledistrictwithculturalmedia,businessoffice,entertainment,exhibition,hotelservice,andtourismdestinations.0115page_项目愿景PROJECTVISION西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign形象定位IMAGEPOSITIONING绿色城市典范SustainableShowCase打造生态可以持续发展的典范。通过生态基底、绿色能源、空中花园、完备基础设施、绿色交通，实现媒体绿核，成就绿色城市典范。Createasustainableshowcase.Achieveagreenmediacoredistrict,thatenhancesaneco-lifestyle,greenenergy,greentransportation,greeninfrastructure.基地分析SITEUNDERSTANDING0216page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign研究范围Studyarea设计范围Designarea0217page_基地分析SITEUNDERSTANDING西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign基地分析UnderstandingtheSite基地分析SITEUNDERSTANDING0218page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign上海在中国ShanghaiinChinaA.区位REGIONALLOCATION上海在长三角总体发展战略框架下ShanghaiinYangtzeRiverDeltaDevelopmentOverallFramework上海，作为长三角的中心城市，是上海经济圈的中心，对苏锡常经济圈、宁波经济圈、南京经济圈、杭州经济圈起着引领的核心作用。以上海为核心的长三角，地处我国1.8万公里漫长海岸线的中部，处于黄金海岸与黄金水道交汇处，这一得天独厚的经济地理区位，在金融、商贸、信息、吸引外资、交通运输和外贸口岸等众多领域发挥着高质量、多层面的窗口服务功能。Shanghai,asthecoreCityofSHeconomiccircle,isleadingthedevelopmentofalltheDistricts.YangtzeRiverDeltaislocatedintheintersectionoftheglodencoastandthegoldenriver,andisthewindowforfinancial,business,investment,transportationandtrade.上海，作为中国大陆第一大城市，是长三角城市群的核心，与华东和华中各省省会城市之间的空中航线通达，航程在1小时左右。京沪高铁的开通，串联了10多个百万人口以上的大城市，上海在东部、全国、乃至世界的影响力不断提升，应实现其相应的发展领导力。Shanghai,astheNo.1CityofChina,isthecoreCityofYangtzeRiverDelta.ItisconnectedtoalmostallprovincialcapitalsinSEandMidChina,byaone-hourairflight.TheBeijing-Shanghaihighspeedrailwayconnects10cities,eachwithapopulationofmorethan1million.WiththeHSrailway'sconnection,Shanghai'ssignificanceinEastChina,China,evenworldwillincreaseexponentially.0219page_基地分析SITEUNDERSTANDING西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesignA.区位REGIONALLOCATION大上海BigShanghai区域交通ShanghaiinYangtzeRiverDelta上海，作为中国的经济、科技、工业、金融、贸易、会展和航运中心，位于中国大陆海岸线中部长江口，南濒杭州湾，西部与江苏、浙江两省相接。大上海辖中心城区及闵行、宝山等八个郊区，其中心城区包括黄浦、徐汇等八个区。Shanghai,asthecentralCityofeconomic,technology,industry,finance,business,islocatedintheentryofYangziRiver,tothesouthofHangzhoubay,tothewestofJiangsuprovinceandZhejiangprovince.BigShanghaiincludestheCitycenterandeightsuburbandistricts.上海陆路交通便捷。位于长三角大动脉沪宁高速上，向西至苏州、无锡、常熟、南京，向南至嘉兴、杭州、宁波，车程均在2小时内。同时，京沪高铁的开通，将上海的区域影响力进一步扩大。Shanghaihasanexcellentregionalaccessibility.Intermsofroadway,ShanghaiislocatedintheHuninghighway.Tothewest,ShanghaiconnectsSuzhou,Wuxi,Changshu,Nanjing.TotheSouth,ShanghaiconnectsJiaxing,Hangzhou,Ningbowithina2hourdrive.Intermsofhighspeedrailway,theBeijing-ShanghaiHSrailwaywillbringShanghaievenmoreregionalsignificance.基地分析SITEUNDERSTANDING0220page_西岸传媒港城市设计及整体建设方案ShanghaiXuhuiWestBankMediaParkUrbanDesign上海滨江主要开发建设ShanghaiWaterfrontKeyDevelopmentA.区位REGIONALLOCATION沿上海城区黄浦江两岸，布局有诸多重要的项目，其中包括外滩、陆家嘴、世博园区，基地所在的西岸徐汇滨江带也将成为打造城市形象的重要一环，其西岸梦工厂项目也将成为带动整个片区发展的引擎。AlongShanghaiHuangp