学术英语(管理)Unit 1 studying business

学术英语管理AcademicEnglishforBusinessUnit1StudyingBusiness•Lead-in•TextA•TextB•Researching•Listening•Speaking•WritingUnitContentsUnit1StudyingBusinessLead-inLead-inActivity1.OurcourseiscalledAcademicEnglishforBusiness,canyougivemeadefinitionofbusiness?(whatdoesbusinessmeantoyou?)2.Canyoulistsomeexampleforomnipresentbusinessinourlife?Unit1StudyingBusinessLead-inExchangeTimeInagroupGoaroundinturnsTakenotesasyoulistenSummarizeyourdiscussionsLead-inActivityUnit1StudyingBusinessLead-in3Whatdoyouthinkothersstudybusinessfor?Allbusinesspeopleareprofiteers.4Doyounoticeanychangesinbusinessfield?Shop,foodmarket-supermarket;diapers;Postoffice-expressdelivery;e-commerce;digitalcamera,bookstore-onlinereading;bus-car;parkingfee;applicationofsmartproductionline;(cutstaff)5Employersandcapitalisticeconomicsystemaremoredemanding,whatskillsmakeyouemployable?Lead-inActivityUnit1StudyingBusinessTextACriticalreadingandthinking•6Whataretheskillsthatyoucanlearnfromuniversitycourses?•Whataretheskillsthatyouneedtolearnoutsidetheuniversity?Trytoestablishsocialnetwork•Socialcustomers•Coveryourmouthwhenyousneezeorcough.•Don’tgreetpeoplewithakiss.•Don’tpickyournoseinpublic.•Dosay“sorry”.•Opendoorsforotherpeople.•Say“Excuseme”,“Please”and“Thankyou”.•Smile•Respectotherelders.•Socialtaboos•Askforwoman’sage,weight•Commonsense•Fengshui(geomancy)oftheoffice/factory/houseTrytoestablishsocialnetwork----Keeplearning,advancewiththetimesBF,GF,NPB4BBLFAQSLOLURWithF2FIMORUOKGTGBeforeBeBackLaterFrequentlyAskedQuestionsLaughsOutLoudYour/you’reW/FacetoFaceInmyopinionAreYouOKGottogoBF,GF,NPB4BBLFAQSLOLURWithF2FIMORUOKGTG•人艰不拆•“人生已经如此的艰难，有些事情就不要拆穿”。••：）••：（•TextA─Criticalthinkingandreading•Themesentence•Subheadings•Summarize•Discussion─Languagebuilding-up•Specializedvocabulary•Signpostlanguage•FormalEnglishYourFutureintheChangingWorldofBusinessUnit1StudyingBusinessFastReading•Let’sdoskimmingandscanning,readTextAquicklyandwritedownthethemesentence.Unit1StudyingBusinessTextAThemesentencesWhereisthethemesentenceforTextA?Themesentencesareusuallyfoundattheintroductorypartortheconclusionpartofapieceofbusinesswriting.Ifnot,trylookingatthesubheadings.TipCriticalreadingandthinkingUnit1StudyingBusinessTextAThemesentencesThethemesentenceforTextAis:“Learningaboutbusinessandhowyoucanbeinvolvedasanemployee,businessowner,consumer,orinvestorcanbefun!”(lastparagraph)CriticalreadingandthinkingUnit1StudyingBusinessSubheadingsTextACriticalreadingandthinking•Subheadingsenablereaderstofinddetailedinformationquickly.Effectivesubheadingsrepresentdistinctaspectsofatopic.Theyalsogivethereaderanideaofhowdeeplyatopiciscovered.•Subheadingsareusuallymarkedoutinadifferentfontfromtherestofthetext.Orthereisspaceinsertedaboveandbelowthem.Theyareeithergerundialphrases,participlephrases,prepositionalphrasesorinfinitivephrases.TipUnit1StudyingBusinessSubheadingsTextACriticalreadingandthinkingForhelpinchoosingacareer(prepositionalphrase)FindoutthesubheadingsinTextA.Tobeasuccessfulemployee(infinitivephrase)Tostartyourownbusiness(infinitivephrase)Tobecomeabetterinformedconsumerandinvestor(infinitivephrase)Unit1StudyingBusinessTextstructureCriticalreadingandthinkingTextAIdentifythestructureofTextAbycompletingthetableonPage7.Unit1StudyingBusinessTextstructureCriticalreadingandthinkingTextATherearefourtypesofpeoplewhomaybenefitfromstudyingbusiness.TypeofpeopleHowtheymaybenefitfromstudyingbusiness1234EmployeesStudyingbusinesshelpsthemdecideonacareer,thenacquireskillsandknowledgenecessaryforasuccessfulcareer.BusinessownersStudyingbusinesshelpsthemobtainskillsneededtostarttheirownbusinesses,identifyaproductorservicethatcustomerswant,andrealizethepotentialrisks.CustomersStudyingbusinesshelpsthemtobemoreinformedbeforemakingapurchasedecision.InvestorsStudyingbusinesshelpsthemunderstandthebasicsofbusinesssoastobetterinvestforthefuture.Unit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upSpecializedvocabularyconsistsofthewordsandphrasesusedregularlyinagivensubjectarea.Forexample,youmightreadthefollowingsentencesinanarticleaboutoceanandlife.Theoceanhasasignificanteffectonthebiosphere.Oceanicevaporation,asaphaseofthewatercycle,isthesourceofmostrainfall.Unit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upMatchthewordsandphrasesinColumnAwiththedefinitionsinColumnBgicbeadhfUnit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththeproperformsofwordsandphrasesgiveninColumnA.1Thebank’screditratinghasbeendowngradedbecauseofconcernsabout__________________.2Feesandexpensesareanimportantconsiderationinselectinga(n)_____________becausethesechargesloweryourreturns.undercapitalizationmutualfund3Ifyouseekfinancingthroughabankoraninvestor,you’dbettercomeupwithacompelling________________.4Thebankchargesafixedrateforeach________________.businessplantransactionUnit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththeproperformsofwordsandphrasesgiveninColumnA.5Thisiswhynoresearchstudy,nomatterhowfar