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上海交通大学硕士学位论文我国大型民用飞机产业发展战略研究姓名：张辉申请学位级别：硕士专业：工商管理指导教师：史占中200801136EFASEFASIFASSWOTSWOTSWOTMBA1DEVELOPMENTSTRATEGYRESEARCHONBIGAIRCRAFTINCIVILAVIATIONINDUSTRYOFCHINAABSTRACTInrecentyears,thesignificantgrowthofchinaeconomyhasinfluencethecommercialsandairlines.ThesehavebroughtthegreatopportunitiesforChinaaviationindustry.However,withthemonopolyofaircraftmarketbyseveralleadmanufacturesandthenewcomers,thefuturecompetitionwillbecomemoreandmorecompetitive.Chinahadtodevelopbigcommercialaircraftandaviationindustrybasedontheindustryimprovementrequirementfromlabor-intenseindustrytocapitalandtechnicalintenseindustry.Forthesakeofcompetitiveadvantage,wehavetorealizetheimportanceofdevelopmentstrategyandimplementationofChinabigcommercialaviationindustry.Thisarticleconsistsofsixparts.ThefirstpartreviewsthegeneralcharactersofcommercialaircraftandthecategoryoftheaircraftsthenstatestheR&Dandmarketsriskofbigcommercialaircraft.Thesecondpartsystemicallyandthoroughlyanalysisthedevelopmentmodelofaviationindustry.ThroughtheanalysisofUS,European,RussiaandBrazilaviationindustry,thepartconcludestheimportantfactorswhichaffectedtheaviationdevelopmentinonecountryandareaandprovidestheexperienceandlessonstoChinaaviationindustry.ThethirdpartsystematicallyanalysistheexternalfactorsandusetheEFASmatrixtosummarizetheexternalopportunitiesandthreatenstoaviationindustrydevelopment.ThefourthpartanalysistheinternalenvironmentofChinaaviationindustrydevelopment,concludestheopportunities,threatens,strengthsandweaknessofChinaaviationindustrybySWOTtheorythroughtheresultsofEFASandIFAS.ThefifthpartdeterminesthedevelopmentstrategyofChinaaviationindustryfromtheresultsofSWOTandthestrategiesaretargetfocus,self-innovation,strategicunionandthecostadvantage.ThesixthpartprovidestheimplementationstrategyandactiondetailsofChinaaviationindustrydevelopmentunderthestrategydefinedinfifthpart.ThearticleistryingtoprovidethemethodologyandstrategyofChinaaviationdevelopmentwithsystematic,qualitativeandquantitativemethodfollowingthebasicmanageriallogicbasedoninformationcollectedfrominternet,industryresearchreportandidea.ItisinthehopeofavailablesuggestionsareusefulfortheChinabigcommercialaircraftKEYWORDS:AviationIndustry,SWOTAnalysis,FocusTarget,SelfInnovation,Strategyimplement.200811220081122008112MBA12007226SWOTMBA211.11001001.250100100[1.1]MBA3MBA41.31.3.15710[1.2][21]77712078780350100380150[1.3][20]()()()()1024212457A380242943707377274073734747467574176749A300N/A58A32096ARJ2180MBA5[1.4]%[20]A350112391440A350XWB()2014752A3806110425787201510501.3.251075%2026060023---FAAFAR(JAA)JAREASACSMBA6801010FAR25MBA722.1–1500802.1.1195819761980-NASA19861994199620042005NIA200542004NASA2006-201020055-2005MBA8HR23581958NASANASA20057HR3070060720059S1281202020061220R&DR&D,2.1.2(NASA)7212080(NASA)NASANASANASANASANASANASANASA4MBA9NASANASANASANASADARPA(IHPTET)1988IHPTET3IHPTETVAATEIHPTETIHPTET19882002200521198811003035IHPTET123IHPTETIHPTETIHPTETVAATE10VAATEIHPTE2.1.32006100464610061%108L-3820062240(4834MBA10)46%90911A3803074710MBA112.2–197020012.2.12120077(EADS)2001120202002721515%,2003109%20703%25A300A320A380A350MBA122.2.2(DGA)()4(ONERA)(CEV)(CEPr)(CEAT)(DCE)61.(CNRS)(ONERA)(ISL)2.(ENSAE)3.(DCE)(CEV)(CEPr)(CEAT)4.(CEAM)5.(SESSIA)(SOPEMEA)6.(DLR)2000710-(EADS)(MTU)MBA13()BAEGKNBAeSystemsRollsRoyce40R&DMBA14GE2.2.3EADS197015-AIRBUSGIEA3005-19711978AIRBUSGIEAIRBUSGIEGIEAIRBUSGIEEADS4DASABAE19963199919996-48%DASA20077--CASAEADSEADSEADSEADSEADSEADSEADS--EADS31%MBA15EADSEADS2001EADSBAE80%20%[2.1][]02004006008001000120019741976197819801982198419861988199019921994199619982000200220042006A318A319A320A321A300A310A330A340A350A380369301633371555255447337004564210150829327246043627724991021767889[2.2][]MBA160%10%20%30%40%50%60%70%80%90%100%19831984198519861987198819891990199119921993199419951996199719981999200020012002200320042005200615016301500[2.1][]345616202251500400055000(AirNet-AirbusInternationalResearchNetwork)40901234TANGO20%SILENCE,145020106AWAITORNACREMBA1744112.3–(Embraer)1969819(Embraer)50%401000EMB-11019EMB-12030EMB-31290199419951994127ERJ145ERJ145[7]12Embracer2090MBA189020%3(CTA)19654Embracer2.4–8020001990300199119911506201998135049200021420031199025%90MBA192.4.1200012720012320012002-2010/2015728FAAJAA21252001-2010201510-1553215-25200-201560-334RRJ2.4.25111224MBA20-2021-334Su-10020024(1991)(1992)(1993)(1996)(1997)2.4.3MBA21[2.2][1]-144-154-204-334-62-76-86/96-114-40-42-12-24-124/225-72/74-28/38-140200429352935623793144RRJRRJ148-MS-2121A320717737NGSu-1002007928MBA223[3.1]3.1202006-2025MBA23[3-1]2006-2025[25]166285381229293493312821459410411178593510876811100976467168620696954368410519632202529003500108080902120803–911SARS20303.2MBA242060L-101181252154070%100%-GE,65%3-22005-2006[22]20062005306273285227828142354134383831292621ATR75MBA253-12006[22]200635%33%10%5%5%4%4%3%ATR1%3-32005-2006[22]20062005GE1315211904111129295984689525932410550064724MTU30352670IHI25182402AVIO1759159210931009ITP5514691993R&D19941998620MBA268420021019807055011319703320033052815545295135EADSEADS20007EADS200450787B7877677777