我国电子制造服务企业发展对策探讨

上海交通大学硕士学位论文我国电子制造服务企业发展对策探讨姓名：李明骏申请学位级别：硕士专业：工商管理（MBA）指导教师：史占中20040111SWOTTHEDEVELOPMENTSTRATEGYOFELECTRONICMANUFACTURINGSERVICECOMPANYOFCHINAABSTRACTElectronicManufacturingService(EMS)isanewbusinessmodelofITindustryemergedtwoorthreedecadesago.TheEMScompanyusesitsownfacility,equipmentandtechniciantodomanufacturingfortheoriginalequipmentmanufacturer(OEM).OEMcouldpaymoreattentiontothecorecompetencebyoutsourcing,whileEMSprovidergainsprofitthroughadvantageofspecialization.Witheconomicglobalizationbeingfasterthanever,Chinawillbemoreclosetotheworldeconomy.ChinaEMScompaniesshouldimprovetheircompetence,entertheglobalmarket,andjointheinternationalvaluechainoftheindustry.ItbringsagoodopportunitytoChinaEMScompanywhendevelopedcountriesarenowadjustingtheirindustrystructure,movingmanufacturingtodevelopingcountry.ThisthesisprovidessomestrategyoptionstoChinaEMScompanybasedontheresultofanalysis.ThiswouldcertainlybeanactualanddirectivesignificancetodevelopmentofChinaEMScompany.Therearefourpartsinthisthesis.Inthefirstpart,thethesisgivesabriefintroductionofEMS,itsconcept,economicbackgrounditemerged,andbusinessmodel.ThesecondpartanalysesthecompetitiveenvironmentofChinaEMScompany,usingindustryeconomictheory,fiveforcesmodelofMichaelPorter,andSWOTmethod.ThethirdpartpresentscurrentstatusoftheEMScompanyintheworldandChina,summarizingdevelopingtrendsofinternationalcompanyandbusinessmodelofdomesticcompany.Inthemeantime,thepaperalsopointsouttheproblemChinaEMScompanyfacesandwhythishappened.TheforthpartofthisthesiscomeswithstrategiesonhowtoimprovecompetenceofChinaEMScompany.Thisthesisisguidedwithindustryeconomyandstrategicmanagementtheory.However,eachcompanyshouldmakeitsowndecisionaccordingtothespecificcondition.KEYWORDS:electronicmanufacturingservice,contractmanufacturer,originalequipmentmanufacturer,strategy,competence12004121200312200312ElectronicManufacturingServiceEMSPDA95%20021253500MBA-1-1.1EMS70OriginalEquipmentManufacturerOEMContractManufacturerCMContractElectronicManufacturerCEM1-1Figure1-1ThelifecycleofelectronicproductandthepositionofcontractmanufacturerOEM2001MBA-2-OEMOEMOEMOEMCMOEMCMOEMCMOEMOEM1.2MBA-3-8020801.3123MBA-4-41.412MBA-5-302010.50.34MBA-6-2.1OEMOEMOEM2-1Figure2-1Therelationshipbetweencontractmanufacturerandrelevantindustry(OEM)CMMBA-7-TheStrategyofEconomicDevelopment2.2CompetitiveStrategy2-2Figure2-2Thefive-forcesmodelofcompetitionMBA-8-123OEM45MBA-9-2.3SWOTSWOT1ØØØØ2ØØOEMMBA-10-OEMØØØOEM3Ø20052000OEMØ200132.6%200122%ØOEMOEMOEMØ20033MBA-11-4ØØOEMØØ2.420326232WTOMBA-12-MBA-13-3.12080ITOEM+CMIBMPCXTSCI1985SCIPC600IBMSCI9095%94030%3-1MBA-14-90%IBM80~90%70~80%NEC60~70%50~60%40~50%2003120021253200318%1479200520303-12001DataquestFigure3-1TheworldmarketofelectronicmanufactureserviceMBA-15-ITGartnerDataquest19995802005203028.5%9.1%500Fortune500200310500133.8378KodakBritishAirwayEPSONBusinessWeek2001IT10081225IDC46%IBM90%3.23-240%2002Flextronics1969*95000133.8Solectron1977*68500122.8Sanmina-SCI2001*4600087.6Celestica1994*3800083.0JabilCircuits1966*3500035.5*SanminaSCI2001SanminaSCI19801961MBA-16-3.2.1Flextronics19691993199432995000IT340199393002002133.81402003500378500662001116%X-BoxPDA3.2.2SolectronRoyKusumoto197711EMS19781992252002122.850041219911998MBA-17-MalcolmBaldrige23170685001999I/OOEM200160.932.6%157%200240%3.3OEM12MBA-18-31OEM2OriginalDesignManufacturerODM8000200210OEMODMCDMAX-boxODMODMOEMODMMBA-19-ODM3OEM103600MBA-20-4.14.2EMS19881081686199612010%MBA-21-45000200210.222%20031004.380%PCEMS4.44.4.1EMSEMSMBA-22-4.4.2OEM+EMS2002EMS10%200320%20032500TCLOEMMBA-23-EMS4.4.3OEM+ODMODMODMOEMODM80%ODM4.52002EMS179ODM12MBA-24-3EMSEMSOEM45OEMOEMOEMOEM6OEMMBA-25-5.11WTO220%40%70MBA-26-21DesignforManufacturingDFM35.2MBA-27-IT90%80%98%“”5.3400MadeinChinaMBA-28-OEMOEM5.4ODMODM95%IBM500199219935OEM199760%MBA-29-5.55005.6MBA-30-WTOMBA-31-MBA-32-PrintedCircuitBoardPCBSurfaceMountDeviceSMDSurfaceMountTechnologySMT02010.6mm0.3mm1,0000.3SMTSMTSMT-1SMTFigureA-1ManufacturingprocessofsinglesideandmixedPCBAABABBMBA-33-125900000.04252MBA-34-3X4MBA-35-56MBA-36-MBAMBA-37-我国电子制造服务企业发展对策探讨作者：李明骏学位授予单位：上海交通大学相似文献(6条)1.期刊论文王正洪.马正华.WANGZheng-hong.MAZheng-hua长三角地区电子工业的发展对大学教育的启示--谈电气信息类专业的教学改革-江苏工业学院学报（社会科学版）2005,6(2)长三角地区集聚了一大批电子制造服务企业,初步形成了中国电子制造业基地.然电气信息类人才培养的知识结构与电子工业发展的要求有一定差距.长三角地区的电子工业主要是制造业,而高校相关专业的培养方案偏重于设计,较少涉及制造.毕业生对企业急需的电子制造方面的技术如表面贴装技术(SMT)知之甚少.即便是设计,课程内容针对性也不强.为更好地培养适销对路的人才,高校电气信息类专业课程内容进行适应性调整,增加有关现代电子制造和测试方面的教学内容已是刻不容缓.2.期刊论文侯一雪应用AOI控制制造工艺质量-电子工业专用设备2002,31(2)介绍了AOI的应用,指出检测最终效果取决于其被安装在生产线上的什么位置以及要生成什么样的工艺控制信息,电子制造服务的供应商如何评价和实现AOI的功能.3.学位论文曾龙云中国电子制造服务业发展面临的挑战及对策研究2007业务外包已成为全球制造业发展的重要趋势。电子制造服务业(EMS)作为一种资本和技术密集型的业务外包形式，在二十世纪九十年代以来得到高速的发展。EMS业已是推动中国加速成为全球电子制造中心的生力军。EMS业对于带动和促进中国电子制造产业的进一步发展和技术升级，对于中国电子制造企业积极参与国际经济分工合作，实施“走出去”战略带来巨大的机遇和广阔的空间。但是，EMS业在中国的发展面临巨大的压力和挑战。从外部因素看，首先EMS企业面临越来越激烈的价格竞争和不断缩小的利润空间；其次要求更快的市场反应速度和更短的产品生命周期的挑战；第三面临更高的制造弹性要求和产能利用率较低的矛盾。从内部因素看，首先是中国的EMS市场主要由外资企业主导，本地EMS公司规模及市场份额较小；其次是由于来自世界其他低成本国家或地区竞争，中国的劳动力成本相对优势正在减弱。基于EMS业对于中国经济和电子制造业发展的重要性，本文回顾了EMS业发展的相关理论，并从EMS发展的实际需要出发，探讨了EIdS业在全球及中国的发展现状和趋势，并根据面临的主要问题和挑战，对于我国EMS企