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1我国邮政快递业的发展现状及其对策研究学习中心：专业：工商管理姓名：单磊学号：12639312指导教师：郝宏兰2014年5月8日远程与继续教育学院2中文摘要伴随着中国市场经济的快速发展，电子商务也随之兴起，与之共同增长的还有中国物流行业的需求。在此背景之下，国外很多著名物流企业逐渐开始将目标转移到中国市场上，想要在中国市场上建立起属于自身的物流网络。例如，联邦快递、德国敦豪、荷兰天地物流等。除此之外，国内大中型物流企业也纷纷开始在市场上占据要位。近年来，中国邮政快递在快递市场中的霸主地位已不复存在，这与民营企业、非邮政国营企业的崛起不无关系，对邮政快递而言，当务之急就是扩大自己的业务领域，抢占更多的市场份额。本文采用理论结合实际的研究方法，从选题的研究背景、意义和国内外相关研究概述入手，采用SWOT分析法、比较法，结合当前中国邮政快递发展现状情况，分析总结了其存在的主要问题，并就其发展给出了相应的对策建议。关键词：中国邮政；快递业务；发展；对策3英文摘要WiththerapiddevelopmentofChina'smarketeconomy,theelectroniccommercealsosubsequentlyrise,andalsothecommongrowthofChina'slogisticsindustryrequirements.Inthiscontext,manyfamousforeignlogisticsenterprisesgraduallybegantotransferthetargettotheChinesemarket,wanttobuildupintheChinesemarketbelongstoitsownlogisticsnetwork.Fedex,DHL,Germany,theNetherlands,forexample,TNT,etc.Inaddition,thedomesticlargeandmedium-sizedlogisticsenterpriseshavealsostartedtopositioninthemarket.Inrecentyears,withtheexpressincreasinglyfiercemarketcompetition,theChinesepostalserviceexpressdeliverybyforeigngiants,thepostalserviceofthestate-ownedenterprises,privateenterprises,tocarveouttheirownapieceofday,thisisaseriousproblemthatmakespeoplethinking.Thisarticleadoptstheresearchmethodoftheorycombiningwiththeactual,fromtheselectedtopicresearchbackground,significanceandthedomesticandforeignrelatedresearchsummary,thispaperadoptedSWOTanalysismethod,comparativemethod,combiningwiththecurrentdevelopmentstatusofChinapostaldeliverysituation,summarizestheanalysisofitsmainproblems,anditsdevelopmentpresentsthecorrespondingcountermeasuresandSuggestions.Keywords:Chinapost;Expressbusiness;Development;countermeasures4目录中文摘要..................................................................................................................................................................21绪论............................................................................................................................................................................11.1研究背景.............................................................................................................................................................11.2研究意义.............................................................................................................................................................11.3论文研究的主要内容........................................................................................................................................22相关概念....................................................................................................................................................................32.1快递业的定义.....................................................................................................................................................32.2快递服务的基本流程.........................................................................................................................................32.3SWOT分析法概念...............................................................................................................................................33中国邮政快递（EMS）发展现状及存在的问题......................................................................................................53.1中国邮政快递发展现状.....................................................................................................................................53.1.1EMS发展历程...............................................................................................................................................53.1.2中国邮政业务.............................................................................................................................................53.1.3中国邮政收入.............................................................................................................................................63.1.4中国EMS市场运营网络.............................................................................................................................73.2中国邮政快递（EMS）存在的问题...................................................................................................................83.2.1组织结构不合理.........................................................................................................................................83.2.2技术相对落后.............................................................................................................................................83.2.3市场观念淡薄...............................................................................................................................................93.2.4服务价格较高...............................................................................................................................................93.2.5服务意识缺乏.............................................................................................................................................93.3中国邮政快递面临着两大严峻的挑战...........................................................................................................104EMS竞争对手分析...........