做电子商务需了解的核心行业现状

做电子商务需了解的核心行业现状1刘爽2010.9•B2C业态和趋势•B2C的行业特点•传统企业的B2C之困•传统企业做B2C的方式；类型；注意点2目录：中国在线零售市场规模增长速度（数据来源：艾瑞电子商务报告基础上修正）中国B2C行业概述201020112012201320142015B2C350亿（8%）700亿（10%）1300亿（14%）2200亿（18%）3100亿（22%）4000亿（25%）C2C4200亿6600亿8000亿10000亿11000亿12000亿TOTAL4550亿7300亿9300亿12200亿14100亿16000亿占零售总额3%4%5%6%7%8%中国B2C行业TOP企业发展情况（数据来源：个人竞争情报数据）TOP京东当当卓越凡客新蛋易迅麦考林一号店国美红孩子2010100亿30亿20亿20亿18亿8亿6亿4亿2.5亿1.8亿200940亿20亿15亿3亿10亿3.2亿3亿1.3亿1.5亿1.2亿增长250%150%130%700%180%250%200%300%167%150%创立200419992000200720012006200420082006200432010年中国B2C市场规模和份额4其它39.9%B2C之三国鼎立5今有京东，如日中升；成本效率，天下纵横；国美苏宁，不得安宁；卓越当当，谁与争锋。2009年美国在线零售的发展特性672009年美国在线零售的发展特性在线零售和线下零售的对比•在线零售的代表亚马逊09年增长28%；线下零售的代表沃尔玛则只增长了1%。•在美国最大的50家提供在线零售服务的连锁零售商中，26家实体店营业额萎缩，但线上保持增长。另有11家线上增长速度超过实体店。–沃尔玛在线增长近20%，总营业额增长1%–梅西(Macy’s)在线零售增长19.6%，总营业负增长5.6%–百思买在线零售增长22%，总营业额负增长11%–Gap在线增长8.7%，总营业额负增长2.3%管理运营上的特点•数据驱动的运营和管理–WA系统使用率达到95%，Omniture市占率45%,GA市占率28.2%•移动商务的更广泛应用–提供手机站点的网站从34家增长到53家•Web2.0营销工具的普及—TOP500中72%进行WEB2.0营销提供商FacebookTwitterMySpaceYouTubeDiggDelicious使用数量2091963837169提供商AdobeOmnitureGoogleCoremetrics使用数量224141108品类分布10排名货物类型2009在线零售额百分比2009年增长率2008在线零售额2007在线零售额1百货$43,580,790,43634.48%16.50%$37,407,324,345$30,549,297,39123C$23,804,906,27518.84%3.38%$23,025,502,010$20,279,907,7833办公用品$17,667,675,32013.98%7.78%$16,392,574,487$14,285,515,4884服装饰品$14,989,306,92911.86%7.98%$13,881,642,202$12,238,681,9115家居$6,249,710,5444.95%1.57%$6,152,908,240$5,711,274,6556书/音乐/视频$4,743,968,1143.75%8.79%$4,360,665,984$3,969,322,7957家装$2,845,528,8312.25%-0.49%$2,859,505,498$2,512,294,6828特殊用品$2,796,358,1042.21%2.42%$2,730,374,579$2,421,165,1629食品/药品$2,764,613,8282.19%3.85%$2,662,198,036$2,456,317,03310运动用品$1,886,547,9401.49%6.27%$1,775,288,996$1,593,783,51511玩具$1,344,809,3261.06%9.70%$1,225,899,541$1,018,090,09112花/礼品$1,223,141,1000.97%-4.86%$1,285,673,354$1,435,530,37413珠宝$1,034,686,5780.82%-7.13%$1,114,104,925$1,063,572,44514健康/美容$885,969,0000.70%-2.00%$904,050,000$861,000,00015汽车配件$562,126,3900.44%11.06%$506,166,026$476,489,200RankingCompanyName2009WebSales2008WebSales2007WebSales2009PercentGrowth1Amazon.comInc.$24,510,000,000$19,170,000,000$14,840,000,00027.86%2StaplesInc.$9,800,000,000$7,700,000,000$5,600,000,00027.27%3DellInc.$4,530,000,000$4,830,000,000$4,200,000,000-6.21%4AppleInc.$4,250,000,000$3,642,118,080$2,700,000,00016.69%5OfficeDepotInc.$4,100,000,000$4,800,000,000$4,900,000,000-14.58%6Walmart.com$3,500,000,000$2,922,500,000$2,425,675,00019.76%7OfficeMaxInc.$2,775,357,614$3,083,730,683$3,162,800,700-10%8SearsHoldingsCorp.$2,774,236,608$2,693,433,600$2,589,840,0003%9CDWCorp.$2,470,115,995$2,600,122,100$2,407,520,463-5%10BestBuyCo.$2,458,523,604$2,049,000,000$1,780,833,28520%11LibertyMediaCorp.(QVC,LibertyE-Commerce)$2,378,100,000$2,763,361,800$1,880,530,000-13.94%12NeweggInc.$2,300,000,000$2,100,000,000$1,900,000,0009.52%13SonyStyle.com$1,880,000,000$1,827,577,534$1,774,347,1202.87%14NetflixInc.$1,670,269,000$1,364,661,000$1,205,000,00022.39%15CostcoWholesaleCorp.$1,600,000,000$1,700,000,000$1,200,000,000-5.88%16J.C.PenneyCo.Inc.$1,500,000,000$1,500,000,000$1,500,000,0000%17HPHome&HomeOfficeStore$1,482,030,000$1,497,000,000$1,407,180,000-1%18Victoria'sSecret$1,445,000,000$1,333,000,320$1,111,712,0008.4%19W.W.GraingerInc.$1,371,000,000$1,450,000,000$1,278,000,000-5.45%20Macy’sInc.$1,243,840,000$1,040,000,000$812,200,00019.6%总排名TOp20RankingCompanyName2009ShareofallE-CommerceSales2010Rank2009WebSales2008WebSales2009PercentGrowth1StaplesInc.7.26%2$9,800,000,000$7,700,000,00027.27%2OfficeDepotInc.3.04%5$4,100,000,000$4,800,000,000-14.58%3Walmart.com2.59%6$3,500,000,000$2,922,500,00019.76%4OfficeMaxInc.2.06%7$2,775,357,614$3,083,730,683-10%5SearsHoldingsCorp.2.06%8$2,774,236,608$2,693,433,6003%6BestBuyCo.1.82%10$2,458,523,604$2,049,000,00020%7CostcoWholesaleCorp.1.19%15$1,600,000,000$1,700,000,000-5.88%8J.C.PenneyCo.Inc.1.11%16$1,500,000,000$1,500,000,0000%9Victoria'sSecret1.07%18$1,445,000,000$1,333,000,3208.4%10W.W.GraingerInc.1.02%19$1,371,000,000$1,450,000,000-5.45%11Macy’sInc.0.92%20$1,243,840,000$1,040,000,00019.6%12TargetCorp.0.9%21$1,209,208,320$1,209,208,3200%13GapInc.Direct0.83%23$1,120,000,000$1,030,000,0008.74%14Williams-SonomaInc.0.7%26$943,000,000$1,033,000,000-8.71%15NordstromInc.0.58%29$784,100,000$686,200,00014.27%16BlockbusterInc.0.41%34$552,720,000$526,400,0005%17Toys'R'UsInc.0.38%37$515,000,000$500,000,0003%18TheHomeDepotInc.0.37%39$500,000,000$530,000,000-5.66%19TheNeimanMarcusGroupInc.0.37%41$496,000,000$564,500,000-12.13%20BarnesandNoble.comInc.0.37%42$493,000,000$466,000,0005.79%零售连锁店在线销售top20RankingCompanyName2009ShareofallE-CommerceSales2010Rank2009WebSales2008WebSales2009PercentGrowth1Amazon.comInc.18.17%1$24,510,000,000$19,170,000,00027.86%2NeweggInc.1.7%12$2,300,000,000$2,100,000,0009.52%3NetflixInc.1.24%14$1,670,269,000$1,364,661,00022.39%4AmwayGlobal0.66%27$885,969,000$904,050,000-2%5Overstock.comInc.0.65%28$876,769,000$829,850,0005.65%6Buy.comInc.0.51%32$690,345,810$657,472,2005%7VistaprintLtd.0.38%36$515,826,000$400,700,00028.73%8drugstore.comInc.0.31%46$4