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©Created&DesignedbyGZBaidu40001093”“3ABOUTUSTimeline20042009mama.cn322013“”APP2015APPS32502015118340935800INTEGRATIONAPPSCATALOG4BACKGROUND6CREATIVEINSIGHTPC11.7%PC47.7%40.6%7201323%35%18%24%201419%35%28%18%201519%32%39%10%CREATIVEINSIGHT8CREATIVEINSIGHT52%48%MaleFemale0%50%20-29/81%65%47%59%63%9everyone80900102030406050708CREATIVEINSIGHT10ATLBTLIMAGINEIMIGRATION1.2.1.2.ANDSNS11011.sns2.BTLPARTSliderContentAdsBTLPARTIMAGINEIMIGRATION12021.2.3.4.DSPATLPARTATLPARTIMAGINEIMIGRATION13031.2.REVIEW&REFINEMENTPARTIMAGINEIMIGRATION14041.2.LAUNCHANDFEEDBACKIMAGINEIMIGRATION15EXECUTIVETIMELINE1stStep2ndStep3rdStep4thStep5thStep6thStepEXECITIVE16EXECUTIVE:SNS17EXECUTIVE:SNSXEXECUTIVE:SNSXEXECUTIVE:SNS18EXECUTIVE:SNS19EXECUTIVE:SNS20EXECUTIVE602014706021EXECUTIVEO2OAPP22DSPEXECUTIVEDSPDSP23MARKETINGEFFECT18.2%9.85%6.2519.6%201420152015201524VS0255075100ABCDE1009581658503875113150BCDE15015012195150MARKETINGEFFECT25201413%201522%201527%201528%17.25%MARKETINGEFFECT26MARKETINGEFFECT201527THANKYOU©Created&DesignedbyGZBaidu

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