企业的终极使命及其价值观体系

[]2002-07-18[](1963),,,TheFinalMissionandValuesSystemofEnterprisesZHANGZhen-lin(,024000)(ChifengRadio&TVUniversity,ChifengInnerMongoliaChina024000)[],,:,;,;,[];;[]F270[]A[]1008-0597(2002)04-0045-04Abstract:Bycomparingtheshort-livedenterpriseswiththelong-livedenterprises,wefindoutthefinalmissionofenterprises.Atthesametime,weformtheenterprisesvaluessystemanditsmodelandsummarizetheprinciplesofoperatinglong-livedenterprises:Keepontheessentialvaluesofen2terprisestodothingsproperly;graspthestrategicvaluesofenterprisestodothingscorrectlyandunderstandthetacticalvaluesofenterprisestodothingswell.Keywords:Enterprises;Finalmission;Valuessystem,199943,12.5,3.5,,,,?::?,,,,,,,,,;,;,,?,,1923,,,,,,,,,1928,,,,,,(1937)(1903)(1891),(1847),(1866),(1875),(1669)(1865),,,MBA,,CEO:,,,,CEO::,54()20024(123)JournalofRadio&TVUniversity(Philosophy&SocialSciences)No.4,2002(SumNo.123),,,,,,,,,,,,?,,,,,,,,,,,,,,,,,,():,,,,,,,,;,,,,,,:,,,,;,,,,,,,:,,,,,,,,;,,;,,,,,,,,,,,,,,,,,,,,,;,;,,,(1):1,,,,(),,,64,,,,,,,,,,,,,,,,,:?,,,?:?,,,,,,,,,,,;,,,,;4P,,,,,,,,21,,,,,,,,,,,,1+12,,,1+12,,,,,,,,,,,,,,,,,,,,,,,,,:,,,(2):2,,,,,,,,,,,,,,:2091,,,,(),,(80)74()20024(123),,,,,,,,,19,18,,,,,,,,,GDP()APEC(),,,,,,,,,,,,,,,,,75%,,(),,,,[][1].[M].:,1983.285-316.[2],.[M].:,1997.198-203.[3].[M].:,1996.1690-1691.[4].[J].,2001,(3).[5].[J].,1995,(12).[6].[J].,1994,(10).[:](47),,,,,,,,,,,,,,,,,,,,,,,,;,;,,,,,,![][1]C,I.[M].:,2002.[2].[M].:,2001.[3].[M].:,2002.[4].[M].:,1999.[:]08()20024(123)