新市场格局下中国电信的发展研究

上海交通大学硕士学位论文新市场格局下中国电信的发展研究姓名：柳源疆申请学位级别：硕士专业：工商管理指导教师：陈继祥200905242090200852420091733G3G2005eIPTVICT:THEDEVELOPMENTRESEARCHOFCHINATELECOMINNEWMARKETPATTERNABSTRACTIn1990s,withthereformoftechnologicalprogress,thechangeofdemandandmarketreform,themonopolyofChina’stelecomindustrygoesweaker,andamarketstructurefeaturingstrong,weakmonopolyandmarketcompetitionhascomeintoshape.Thereorganizationandstructuralreformwhichareyearnedforyearshasfinallywitnessedabreakthroughin2008.OnMay24th,MinistryofindustrialandInformation,thenationaldevelopmentandreformcommissionaswellastheMinistryofFinanceissuedDeclarationRegardingIntensifyingtheReformofTelecomSystemtogether,thereforeclaimingthereorganizationofthedomestictelecomoperator.Onthethresholdofworldeconomicadjustment,thenewcompetitivestructureofnewCTC,newCM,newCUMisbasicallyestablished.OnJan7th,2009,theMinistryofIndustryandInformationhasofficiallyissued33GlicensestoChinaMobile,ChinaTelecomandChinaUnicom,whichmarksthatChinahasenteredthe3Gera.Amongthethreetelecomoperators,ChinaTelecomhasthelongesthistory.Toraiseitscompetitiveness,ithascarriedoutthestrategictransformation.WiththebrandofMyE-home,BizNavigatorandSkyWing,andtheintroductionofIPTV,BizRingandBestTone,CTChasenteredthecriticalstageoftransformationsincethefullscaleoperation.Inthenewmarketpattern,CTCwillrealizethetransformationofafixednetoperatortothecomprehensiveinformationandserviceprovider.Thisarticleusestherelevanttheoryandtoolsofstrategicmanagementandreferstothemanagementtheoryandpracticesofenterprisestrategicmanagementofthetelecomindustryindevelopedcountries.Bymakingindepthunderstandingandanalysisofvariousfactorsincludingdevelopmentofbusinessandtechnologicaldevelopment,changeofcompetition,itwillfindoutthesolutionsinthenewmarketconfigurationandprovidereferencetothestrategicdevelopmentforCTC.ThatismytheoreticalresearchoftheCTC,whichcanhelpinanalyzingandfindingoutsolutionsforcertainissues.KEYWORDS:ChinaTelcom,NewMarketPattern,Competitivestrategy1200650............................................................................................52..............................................................................632003-2008..................................................................................1742008...................................................................................................275(20081231)........................286SWOT...............................................................................................................31720052007....................................................................................328........................................................................................................349GE......................................................................................................................3410..............................................................................................351120071231.........................................35122008........................................................................................4013..................................................................................................5514......................................................................................................611..............................................................................................................12......................................................................................................73................................................................144................................................................................................................155........................................................................................................186............................................................................................................................207....................................................................................................................................248....................................................................................279.........................................................................................................29102007.....................................................................................3311BCG.........................................................................................................................3312.......................................................................................................4213......................................................................................4714..........................................................................................4815..........................................................................................................5316..................................................................................................5317................................