机场建设开发公司业务发展研究

上海交通大学硕士学位论文机场建设开发公司业务发展研究姓名：陈少军申请学位级别：硕士专业：工商管理（MBA）指导教师：邹礼瑞20040111STUDYONSHANGHAIAIRPORTAUTHORITYCONSTRUCTIONANDDEVELOPMENTCOMPANYFORBUSINESSDEVELOPMENTABSTRACTBecausethefunctionofAirportConstruction&DevelopmentCompanyinthephasetwoofPudongAirportprojectischanged,thecompany’sbusinessdevelopmentwhatisfocusedinthisthesisbecomesaproblem.Withauthor’sresearchingthestatusquooftheCompanyandexploringpotentialbusinessdevelopmentsofthecompany,thefuturebusinessofthecompanyhasbeenfound.Then,forthesakeofadvancingcorecompetenceofthecompany,someexecutingmeasuresofthebusinessdevelopmenthasbeenstudied.Inordertorevealthestatusquoandcapabilitiesofthecompanyandopportunitiesofferingbytheenvironment,authorhasanalyzedthestatusintheparentcompany,organizationstructure,companyabilityandenvironmentconditioninchapter2.Inchapter3,withauthor’sanalyzingnon-aviationbusinessofmodelairportsintheworldfirst,thepotentialofPudongAirportinthenon-aviationbusinesshasbeendemonstrated.Then,withthebusinessmarketinganalysisandSWOTanalysis,thecompany’sfuturebusinesshasbeenfound:developingprojectgeneralcontractandprojectmanagementwiththeadditionofrealestateoperationinPudongAirport.Inthelastchapter,encirclinghowtobreedcorecompetenceofthecompany,theauthorhasanalyzedtheexecutingmeasuresinreformingorganization,establishinglearningorganization,perfectingprojectmanagementsystem,breedingmultipleinvestmentfunction,cultivatingcompanyculture,recognizingtalenttacticstrengtheningbasicmanagingpracticeandstrengtheninghorizontalcommunication.KEYWORDS:Airport,ConstructionandDevelopmentCompany,business,measure12004121200312200312MBA1MBA2200220052007200320202020201020102003201020102010MBA3IBMSWOTMBA4/SWOTSWOTMBA5MBA6MBA7MBA8MBA9MBA10MBA11MBA12MBA13MBA14MBA15MBA16MBA17MBA18MBA19MBA20MBA21MBA22MBA23MBA24MBA25MBA26MBA27MBA28MBA29MBA30MBA31MBA32MBA33MBA34MBA35MBA36MBA37MBA38IIIMBA39MBA40MBA41MBA42[1]L199996116[2]20016062[3]812200341318200242526199921331999105112200313514420018292001402001244245III4+2200384245200223106107MBA43C.K.PrahladandGaryHamelTheCoreCompetenceoftheCorporation,HarvardBusinessReview,1990,Vol.5-6;[1]8687机场建设开发公司业务发展研究作者：陈少军学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：a645fffa-7fcb-4484-8293-9e330071b446下载时间：2010年11月19日