1onExcessivePackagingInrecentyears,theexcessiveuseofpackageshasbecomequiteaseriousprobleminChina.Asforthereasonsofexcessivelypackaging,therearemanyfactorscontributingtoit.Itisconceivablethattheexcessivepackaginghasmainlyarisenfromthetwofollowingfactors.Foronething,peopleinmountingnumbersareinclinedtosendavarietyofgiftstotheirrelativesandfriends,especiallyduringtheholidays,anddecoratedgiftssometimesareasymbolofgoodtaste.Foranother,thedealersareinthepurposeofmakingmoremoneybypackagingtheproductstothelargestextent.Takingalltheabove-mentionedfactorsintoconsideration,itisquiteurgentforustotakeeffectivemeasurestocopewithit.Weconsumersshouldbasicallyconcentratemoreonthequalityofthecommoditiesratherthanthepackages;meanwhile,thegovernmentshouldalsoputrestrictionsontheexcessivepackaging.Onlyinthiswaycanweguaranteetheharmoniousdevelopmentofthemarketaswellasourselves.Nowadays,thephenomenonofexcessivepackaginghasbecomingincreasinglyserious.Lotsofpackageshavealreadydeviatedfromtheiroriginalfunction.Excessivepackagingisaseriouswastephenomenon,whichdeservesourspecialattentionandpenetratingresearch.Therearemanyreasonsaccountingforexcessivepackaging.Firstly,thepromotioneffectsofexcessivepackaginghavebeengreatlyexaggeratedbyinterest—drivenmerchants.Furthermore,itisirrationalconsumptionthatledtothephenomenonofexcessivepackaging.Thelastbutnottheleast,aseveryoneseesitthatdistemperedoftherelatedlawsandregulationsandinadequateenforcementofthelawtogethercontributedtothisphenomenon.AsfarasIamconcerned,excessivepackagingnotonlycreateswasteofresources,butalsocausesunnecessaryenvironmentpollution,soweshouldtryourbesttoeliminatethisphenomenoncompletely.Toavoidexcessivepackaging,weshouldincreaseourawarenessofthisphenomenonandchangeourideastowardsit.Weshouldalsoestablishtheatmosphereofsimplepackaging,advocateappropriatepackagingandbuildaconservation-mindedsociety.Inrecentyears,withtheeconomygrowing,allkindsofgoodsareflowingintoourlife.Thepackagingofgoodsbecomesmoreandmoreattractingoureyes.However,theproblemofexcessivepackaginghasarousedpeople'swideconcern.Thisphenomenonexistsforanumberofreasons.Foronething,thebusinesshasseenthroughthemindofmostconsumerswhoareface-saving,fortheythoughtthatthemorebeautifulthepackagingofgoodsis,thebestpeoplelike.Foranotherthing,excessivepackagingcanmakethemajorityofmerchantsgethighprofitforthecheapcommoditybyimprovingprice.Perhapstheprimaryreasonliesthattheformfaroutweighsthecontent.Inmyopinion,itismoreadvisabletofocusonthequalityofgoodsthantodecorateitsappearance.So,itisurgentthatimmediatemeasuresshouldbetakentostopthesituation.Onlyinthiswaycanwereduceunnecessarywasteandhavearationalandpureshoppingcondition,makingourmoneycostworthwhile.①Nowadays,thereisawidespreadconcernoverexcessivepackaginginourcountry.②Itisknowntoallthatexcessivepackaginghasnegativeinfluencesonconsumers.③Andpeoplewouldturnpaleattheverymentionofexcessivepackaging.①Therearemanyreasonswhyexcessivepackagingemerges,butingeneral,theycomedowntothreemajorones.②Foronething,Iargue,Chineseconsumerscaremoreaboutpackagingthanproductitself.③Foranother,thepackagingoftenrepresentsthequalityofproduct,sothemanufactureriseagertodoexcessivepackaging.④Buttheprimereasonisperhapsthatthedepartmentconcernedturnsablindeyetothisirrationalphenomenon.①Inregardtothisproblem,stepsshouldbetakentominimizeit.②Thefirstthingweshoulddoistoemphasizeproduct'squalityoveritspackaging.③Anotherthingwecandoistostrengthenthesupervisiononexcessivepackaging.④Inaddition,theWeiboisoneofthemosteffectivemediathatremindconsumerstospendreasonably.Nowadaysthephenomenaofexcessivepackagingofgoodsareprevailinginoursociety:clothesswathedintissuepaper,placedincardboardboxandfinallywrappedinwell—designedplasticbags,importedbottlesofgrapewinepackedinwoodenboxes,fruitsputinhand-wovenbaskets,tonamebutafew.Thereareseveralcausesofexcessivepackaging.Thefirstreasonisthatalargenumberofcompaniesbelievethattheycanattractcustomers'attentionandstimulatetheirpurchasingdesirebyover—packagingtheirgoods,thusgainingmoreprofits.Ontheotherhand,quiteanumberofconsumersmistakenlyholdthatthemoredelicatethepackageis,thebetterthequalitywillbe,thusencouragingexcessivepackaging.Inmypointofview,excessivepackaginghasdisastrousconsequences,includingthelossofpreciousresources,excessiveconsumptionofwaterandenergy,andunnecessaryextractionofscarcelandforlandfill.Tosolvetheproblem,it'snecessarytotakethefollowingmeasures.First,lawsandregulationsmustbemadetorestrictexcessivepackagingofcompanies.Inaddition,weneedtoraiseconsumer'sawarenessthatexcessivepackagingdoesn'tequaltohighqualityandadvocatepackagingrecycling.3Today,whenpeopleenjoytheadvantagesofcountriesgrowing,somedisadvantagesisexposed.Somuchgoodsareonexcessivepackaging.Onexcessivepackaging,eventhroughgoodswhichhavethelowpricewillsellahighpriceandmakethemerchantsearnmoremoney.Thereasonsofmanyexcessivepackaginggoodsisthatmoreandmorepeoplewanttoshowtheirrichandtheythinkthatismorehonour.thevanityofpeopledriventhemtobuytheexcessivepackaginggoods.Intheabstract,excessivepackagingnot