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TourismDestinationSWOTAnalysisDalian,ChinaWangMinglei-JMBAofJosaiUniversityBriefIntroduction•DaLianCityislocatedinEurasiaeastbank,EastLiaoningPeninsulaholdsChinesenortheast.•Chinamostinthesouth,eastbeclosetotheHuanghaiSea,thewestfacetheBohaiSea,beseparatedbymarinefacieswithShanDongPeninsulatakingalookatinthesouth,thenorthleansonvastNortheastChinaPlain.BenortheastChina,NorthChina,eastChinaandtheworldeverywhereseadoor,beimportantharbour,trade,industry,tourcity.BriefIntroduction•Extolledasthe“RomanticCapital”and“NorthernPearlofChina”,Dalianwasgiventhehonorofbeingnameda“ModelEnvironmentalCity”bytheUNonJun5,2001.ItwasthefirstcityinChinatoreceivethishonorandonlythesecondinAsia.DalianislocatedinthesouthernmostpartoftheLiaodongPeninsulainnortheastChina,withtheYellowSeatotheeastandtheBohaiSeatothewest.ItisoneofthemostimportantindustrialcitiesandamainseaportofChina.BriefIntroduction•Dalianisalsoamoderntourismcity.Itisfamousforfashion,footballanditsannualbeerfestival.Everyyear,DalianInternationalFashionFestivalattractsthousandsofdazzlingcelebrities,designers;popstarsandclothingmerchantsfrombothhomeandabroad.Theycometogethertopresentafashion-feastfortheworldBriefIntroduction•UnliketheChinasancientcities(i.e.Beijing,Xian,Hangzhou,andNanjingetc.),whichpossessnumeroushistoricalrelicsandruins,templeandmuseums,andfocustourismontheirlonghistoryandrichculture,Dalianoffersatotallydifferentexperienceforvisitors.Itisafamoussummerresortwithbeautifulsceneryandpleasantenvironment.TheSouthernCoast,theBangchuidaoScenicArea,LushunPortandtheBingyuValleybringvisitorsbythousandsinthewarmermonths.Dalianprovidesthevisitorachancetorelaxbytheseaandenjoythecleanair,whilestillalsoofferingplentyofshopping,bars,andrestaurantstokeepbusySWOTAnalysis•Strengths1.Goodconditionsofgeographiclocationandweather①Location:Longitute:120°58’~123°31;Latitute:38°43’~40°10’NorthextendedintothemainlandofLiaoning,JilinandHeilongjiangProvince;WestconnectedtoBeijingandTianjincrosstheBohaiSea;SouthfacetotheShandongProvincecrossoverHuaihaiSea;EastneighboredtoKorea,JapanandFar-EasternofRussiaandwithlongcoastinglineofDonghaiSea.②DalianLocatedonthewarmtemperatezoneoftheNorthernHemisphere,continentalmonsoonalclimatewithoceanitywithfourdistinctiveseasons.Annuallyaveargetemperature10.5℃.Annualrainfall550~950mm.Annualtotalsunlight2500~2800hours.SWOTAnalysis2.Sufficientsightresources①Longandbeautifulbeach②Attractivemountainandislands③Thermalspringandskiingpark④Themeparkandvacationvillage⑤JapaneseandRussianstytlearchitecture.⑥Multitudinouscitysquares⑦InternalconferencecenterSWOTAnalysis3.Variousandwonderfulfestival①FireworksEveningcelebration②FlowerofChinesescholartreeFestival③DaliancherryblossomFestival④ChinaInternationalBeerFestival⑤DalianSandCultureFestival⑥DalianInternationalFasionFestival⑦DalianInternationalpedestrianismGame⑧DalianInternationalMarathonInvitationalTournamentSWOTAnalysis4.ConvenientTrasportation①Aviation:DalianZhoushuiziInternationalAirport.Total121flightcourses,27domesticandoverseaaircompanyoperatedinDalianAirport.②Railway:Ha-Dahigh-speedrailwaywith350km/hourspeed;Shen-darailway.ThetouristcantakerailwaytoeverywhereofChinathroughthenationalrailwaynet.③Oceanshipping:Dalianseaportestablishedbusinesswith157nationsandregions.④Road:5longdistancepassengerstationscantransferpassengersintonationalroadnetconveniently.⑤CityTransportaion:railroadbus,shuttlebus,Rapidlightrail,subway(underconstruction),taxi.SWOTAnalysis5.Favorableenvironment①UN-HabitatEnvironmentalAward②UN-Top500Environmentalcity③NationalHygienicCity④NationalGardonCity⑤ChineseexemplarawardforlivingenvironmentSWOTAnalysis•Weaknesses1.Seasonalconfined①Impactedbythecharacteristicofsea-city,thehottimeisfromMaytoOctomber②Duringthehottime,theinputofservice,capital,workingstaffandcleaningsystemisincreasedlargely.Buttheoff-season,theoutputistoofewtokeepthenormalrunningofthefacilites.③Insummerthetransportationabilityislowerthannecessary,butinwintersometransportationutilitiesarsuselesstooccupythecapitalduetotheseasonaleffect.SWOTAnalysis2.Lackdevelopmentofnortharea①Focusonbeachareaanddowntowndevelopment②Lessdevelopthelargerareaofnorthcities③Severialgoodnaturalviewsandtraditionalhistoricalcultureneeddevelopinnortharea④ThefasttransportationneedbeimprovedbetweenNorthandSoutharea⑤TheinputofVillagenaturalandhistoriccultureandsightisunnecessarySWOTAnalysis3.Humanresearceandmanagement①Travelmanagementspecialistisnotsufficient②Theactivitiesofregioniscontrolledbylocalgovernmentcausethebadcompetition③theservicecompanyincludingtravelagency,restaurant,transportationcompany,hotelandothersisnotwellcombinedandgoverned.Somanycomplainsfromthetouristaresuspended.④Thesocialorunofficialassotiationshouldobtainmorepower.SWOTAnalysisOpportunity1.National①Chinaisbecomingmoreandmorepopularastraveldestination②TourismindustryiskeysupportobjectiveofChina③Manysupportpoliciesandlawsissuedbynation④ChinajoininWTOorganizaitonandheldOlympicGams,WorldExpo,theAsianGamesandInternationalUNIVERSIADEandvariousinternationalconferencesandforumsmakeitwel