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江苏科技大学硕士学位论文江苏船舶工业发展战略研究姓名：陶俪佳申请学位级别：硕士专业：企业管理指导教师：张光明20080323117%12342567SWOTI10SWOTAbstract3ResearchonTheDevelopmentStrategyofShipbuildingIndustryinJiangsuProvinceAbstractShipbuildingindustryisabigequipmentmanufacturingindustrythathasintensivelabor,intensivetechniqueandintensivecapitalandwithhightechniquedivisibility,thedistributionandoutsourcingofnon-nuclearbusinessarewidewidespread.Itisobviouslythatthelargeshipbuildingfactories’accessoriesandassemblyequipmentareofferedbythemanyothersmall-scaledfactories.Boatyardistheimportantpartofshipbuildingindustry,whichcouldnotrepresentthewholeindustry.Simplyconsideringthedevelopmentofboatyardisnotcomplete,doesnotaccordwiththedevelopmentofindustrychainharmonized,doesnotrealizewholeindustryscaleandpull-pusheffectandcouldnotmaximizetheindustryvalueaswell.Shipbuildingindustryincludingshipbuilding,shiprepairingandsupportingindustryisacompletesystem,thecoreofwhichisshipbuilding,soasthatmakingtheentireshipbuildingindustrystrategymustconsidervariousaspectsofindustrychain.Inrecentyears,withChina'srapideconomicdevelopment,substantialincreaseinthelevelofindustrializationandtherapiddevelopmentofinternationaltrade,theinternationalshipbuildingindustrymarkethasimprovedandtheworldshipmanufacturingindustryisacceleratlytransferringtotheChina.China'sshipbuildingindustryincludingfoundationfacilities,theshipbuildingcapacityhasincreasedsignificantlythroughlong-termaccumulation,whichmakesthecompletionincreaserapidlyandtheshareoftheglobalmarketcontinuestorise.AndnowChina'sshipbuildinghasleapttotheworld'sthirdvolume,Jiangsuprovincehas17percentofthenation'sshipbuildingmarket.Itisparticularlyimportantandurgenttoseizetherareopportunitiesfordevelopment,makefulluseofexistingresourcesofJiangsu,biggerandstrongeradvantageshipbuildingenterprisesandimprovethelevelandsizeoftheshipbuildingindustryofJiangsuprovince.Shipbuildingindustrialchainislongandcoversawiderange,whichisunlikegeneralindustrialchain.ItisthereforenecessaryfromJiangsushipbuildingindustryasawholeoftheindustrychaintoformulatescientificandrationalstrategicplanning.Thispaperexpatiatesfromsevenaspectsasfollows:Firstly,Introduction.Thispaperexpatiatethebackgroundandsignificanceaboutthethesisfirstly,andresearchestherelatedconceptofnationalandinternational,whichputsforwardtheresearchangle,researchmethod,researchcontentandanalysisframe.Secondly,Summarization.Firstly,thispaperhasreviewedthestrategydevelopmenttheoriesAbstract4expressedbyexpertsathomeandabroad,andthenhasconcludedtherelativetheoryonvaluechainandindustrychain,whichprovidesthetheoreticalbasisforthefollowingresearch.Thirdly,Analysisontheexternalenvironment.Theanalysisontheexternalenvironmenthasconducted,includinggeneralmacrosituationsandindustrialsituations,withwhichJiangsu’sshipbuildingindustryishandling.Simultaneously,thepaperhasmadeapredictiononthecurrentdevelopingstatus,futuretrendsandmarketdemandsoftheglobalshipbuildingindustry.Suchanalysisconcludesthatthereisagreatspaceforthedevelopmentoftheshipbuildingindustry,andpaststudieswerenotwell-justified.Therefore,thepaperisworthwhileforstudyandpractice.Fourthly,Analysisontheinternalconditions.Firstly,thispaperhasconcludedtheJiangsushipbuildingindustryfromindustrychain,andthenanalyzesthestrengthsandweaknesses,whichconfirmsthekeypointsofstrategicdevelopment.Fifthly,Strategy.Thepaperanalysesontheindustryfromtheangleoftheindustrychain,ascertainsthebasicoutlineandgeneralobjectivesofthisstrategicplanning,whiledeterminingthekeypointstothedevelopmentofindustriesrelatedtotheshipbuildingindustrychain.Then,Relatedcountermeasures.ThepapergivessomerelatedcountermeasuresbasedontheanalysisontheJiangsushipbuildingindustryabove.Atlast,Conclusionandexpectation.Summarizesthemainresearchconclusion,andputsforwardthedemandfurtherinvestigativeoutlook.ThispapergivesthescientificstrategiesfocusontheconditionofJiangsushipbuildingindustry,combinedwiththedevelopmenttrendofshipbuildingindustry.Inaword,thispaperhasacertaintheoreticalandrealisticmeaningatdevelopingtheeconomyofJiangsuprovinceandChina.Keywords:SWOTtheory;shipbuildingindustry;industrychain;strategicmanagement.AbstractIIAbstractWiththetransferofworldshipbuildingcenterandtherapiddevelopmentoftheChineseshipbuildingindustry,domesticandinternationalshippingmarkets’competitionhavebecomefiercer.Jiangsu,asoneofChina'sbigshipbuildingprovince,playsadecisiveroleinthewholepatternofChina'sshipbuildingindustry.FormulatingscientificandrationaldevelopmentstrategyofJiangsushipbuildingisconducivenotonlytoownsustainabledevelopment,andcaninspireotherprovincestodevelophealthilyalso.Thepurposeofthispaperistomakeaforward-lookingandexecutablestrategicdevelopmentplanningproposalonJiangsu’sshipbuildingindustry.Firstly,theanalysisontheexternalenvironmenthasconducted,includinggeneralmacrosituationsandindustrialsituations,withwhichJiangsu’sshipbuildingindustryishandling.Simultaneously,thepaperhasmadeapredictiononthecurrentdevelopingstatus,futuretrendsandmarketdemandsoftheglobalshipbuildingindustry.Suchanalysisconcludesthatthereis