洛阳市建设投资公司发展战略及实施对策研究

华中科技大学硕士学位论文洛阳市建设投资公司发展战略及实施对策研究姓名：张海报申请学位级别：硕士专业：工商管理指导教师：王宗军20050426IWTOSWOT5;;SWOT;IIAbstractAstheoutcomeoftheinvestmentsystemreform,LuoyangConstruction&InvestmentCompanyhasmadeanimportantcontributiontoeconomicdevelopmentofLuoyangCityduringthepasttenyears.AlongwithChinajoiningintoWTOandthemarketeconomicsystemprogressivelyconsummating,wemustthinkoverhowtoresolvetheexistingproblem,elaborateitsownadvantageandtakeadvantageofexterioropportunity.Firstofall,thethesisbeginswithbriefingthebackgroundandhistoryanddifficultiesofgovernmentalinvestmentcompanyinChina.ThenonthebasisofenvironmentanalysisonthecurrentsituationofLuoyangConstruction&InvestmentCompany,includinginternalandexternalenvironment,indicatesthestrengthsandweaknessofthecompany.ItalsoappliestheSWOTtheoryandmodeltoanalyseandgetseveralpossibledevelopmentstrategyforthecompany.Thenevaluatesthesepossibledevelopmentstrategyandconfirmsthebestgeneraldevelopmentstrategyforthecompany.Onthebasisofdevelopingthecompany’scorecompetitionability,reformingthecompany’sorganizationstructuresandreorganizingthecompany’sassets,setsuparealstrategicalholdingcompany,whichinvestsvariousfieldofpublicconstructioninLuoyangCityandinsideandoutsideHenanProvince.Andtriesitsbesttobecomealargeinvestmentcompany,whichhasimportantpositioninluoyangCityandHenanProvinceandwhosesubsidiarycompanieswillraisethemoneybypublishingthestocksinfiveyears.Onthebasisofconfirmingthecompany’developmentstrategy,establishesdetailedimplementschemes.Thethesispresentstheguidelinesandobjectiveforthedevelopmentofthecompanyaswellastheactionplan,thecompany’sreformschemes,subsidiarycompanies’developmentstrategy,coredepartments’developmentstrategyandinvestment&financeplaninthenearfuture.Inthemeanwhileitforecaststhedevelopmentprospectandestablishesfeasibleriskcontrolschemesforstrategyimplementation.Thethesiswillbeavaluablereferencetomakedevelopingstrategyforinvestmentcompanyofothercities.Keywords:Construction&Investmentcompany;developmentstrategy;SWOTanalysis;countermeasures_____111.11988,,,,,,,,,[1]WTO,,1995,SWOT,,21.25060-7080-90--1934(JohnR.Commons)1938(C.I.Barnard)206080:2080SWOT.SWOT1985SWOT.S(strengths)W(weakness)0(opportunities)T(threats)SWOT.:SOWOSTWT:(SO)(wo)3(ST)(WT)[2]“”;4;[3]1.31.3.1[4]1988716198845()()19945()20001.3.2,,41),,,,,,;,()2),,6,,,,,,;,,,,,,,3),,,,,,,,,4),,,,[5]722.12.2.1199541998104400078000311)19952314.2*210%2.3300060%40%199750002)199883)985000995.220004.32300044000,590002.2.21)199510%230001422)19988125.26.83105393.793102.09km11.703435/5330228743)94)7126910252013.280.353.53271.680490435005)6)3000,2.1,2.21:2)10WTOWTO(1)WTOWTOWTO11WTOWTOWTO(2)WTO[10]124),,,,,,,,,,:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,13,,,;,,,[17]5)19871999208.16.7100.5198919994541198820025.26WTO14[18]2.31210315.24.311570000,234300020004:2528%1040%2392%;520%1560%;5014%,35501872%,35624%51633.1,:5-10,,,:20101720106023.2SWOT,3-1SWOT,3-1SWOTS1234W1234O12WTO34SOS1234O134S23O12WOW12O134W34O1234W24O1234T1234ST1S1234T122S123T3WT1W1234T122W124T1234SWOT1231845678915233.33QSPM33-2QSPM3193-2QSPM123ASTASASTASASTASO1104403303302WTO10440440440315345345345415460345230T110220220440210220220330320240240240410220220330S115460345230210440330330310330330330415345230345W11546023034521044022044031044022033041546023046066049559520QSPM11WTO23[23]4[24][25]5,,,,3,,,,:,,,;;;;;;,,,,21,[1]6,,,1[26]2244.1:;TOT234.2,6700022.1%560002000010221001000003525%20%15%,5%24121,50%4.34.3.1112523422,,,,,,,,,,;,,,,1-226,,,,,:,,;,,,,,,[30]3,,,,,,,,,,,;,,,,,,4,,,,,,,;,,,,,,,,,,;,,,,274.3.211,,,,,,,,2,,,,,,,,3,,,,,,,,,[31]212284.3.3:,,;,,;,,;,,,[5]29,19804219984191999121.53;2310--304.3.41::24.4111257231833442122022023315233684152+1.25;0.7(,);2.75.13255.110,22.15201030%20106022-31505%20%80%100%10%60%5TOT201013201010200053152006-20105-12006-2010335-120062007200820092010100002100031000480006700080001200015000200002500020009000160002800042000100040006000800012000100050001000020000300005-22006-20105-220062007200820092010300004000040000500006000019100025500350000425000510000100001500020000250003000022100031000041000050000060000025000410003500045000550004000070000100000150000200000650001110001350001950002550001560001990002750003050003450002210003100004100005000006000005.22005-201034111234567891011[44]5.33536WTOSWOT51022.1TOT37[45],;20102010602-33832MBA2003FMBA39[1]..,2002,8:6-9[2]..[].,2002[3]..[].,2002[4]..,2002,9:25-26[5]..,2001(3):11-14[6]..,2001.3[7]..:,1997:43-48[8].B.:,123-128[9].(3).,2001.2[10].WTO.,2002(3):30-31[11]HillC.W.L,JonesG.R.StrategicManagementTheoryanIntegratedApproach.N.J.HoughtonMifflin,1994[12]G.Johnson,K.Scholes,ExploringCorporateStrategy,PrenticeHall,Inc.,1993[13]RobertA.Haugen,ModernInvestmentTheory,secondedition,PrenticeHall,1990[14]Gido,Jack,JamesP.Clements,SuccessfulProjectManagement,South-WesternCollegePublishing,1999[15]PeterMcKierman.HistoricalEvolutionofStrategicManagement,Dartmouth,PublishingCompany,1996.[16]HenryMintzberg.TheRiseandFallofStrategicPlanning,PrenticeHall,1994.[17]..,2003(7):85-86[18].,..2002(9):96-97[19],.:.:,2002:80-84[20]..,1997.12