景观标识元素

CREATIVE…APPROACH…TO…NAVIGATION…创造性的方法来导航Attimesbuildingswhichintendtobepubliccanbelocatedawayfromdirectsightwhichinternhinderstheirsuccessastheydon’treceiveenoughvisitors.Toaidthenavigation,signsareused,todirectthepublictotherightlocation.Incaseofarchitecture,buildingelementsandfeaturescanbeusedasdirectionalmarkersinsteadofsigns.•Makesthenavigationmoreinteresting•Tiesthewholesitetogetherwiththebuilding•Createsamorevariedandartisticapproachwhichsparkspublicinterest•Makesthesite&thebuildingmorediverseanduniqueARCHITECTURALELEMENTS…ARCHITECTURALELEMENTS建筑元素ARCHITECTURALELEMENTS…ARCHITECTURALELEMENTS建筑元素Thestructurescanprovidemultiplefunctionswhilehavingelementswhichrepresentthebuildingorbuildingsfeatures.Forexample“watchtowers”canprovideadynamicapproachtonavigation.•Providesgreatinterestforthepublicasthisopensuplargeareasofview•Pullspeopleinastheywanttoviewthecityscape•Attractschildrenastheyprovidealevelofcuriosity•CanservemultiplefunctionswhiletakinguplittlespaceARCHITECTURALELEMENTS…ARCHITECTURALELEMENTS建筑元素Forexample:•Thisstructureisverysimpleinit’sdesign•Easilyconstructed•Minimalmaterialcosts•LocalmaterialscanbeusedHoweveritprovidesawatchtowerfunction(e.g.forwatchingwildlife)ashelter,aswellasaplayareaforchildren.Thestructureishighlyvisibleduetoit’sshapeandsizewhichleadsthepersontoitandopensupviewtothebuildingwhichisthemainfocus.ROADSIDELIGHTING…路边的灯光ROADSIDELIGHTINGLightingcanalsobeusedasanavigationaltool.Thestreetlampscansharefeatureswhicharepresentonthebuilding,thusactingasmarkersandleadtheindividualtothedestination.•Verycreativeapproachwhichwillsetthesiteofffromotherlocations•Eachstreetlampcanhaveadifferentelementofthebuildingpresentinit’sdesign•Greatdiversitywithsize,shape,location,materialsSIGNS…标志SIGNSThesignscanbeascreativeasdiverseasisrequired.•Provideanartisticelement•Veryinformative•Canbekeptverysimpletogreateffect•Inexpensive•Canbeusedasinteractivetools(asseenin3rdphotofromtopleft)•CanbeusedasmeansofadvertisementCOLOUR…彩色COLOURTheuseofcolouristhemostsimplebutmaybethemostfunctionalnavigationaltool.Humansrespondverywelltocolourchangesandassuchwillnavigatethepathswithease.•Verycheap•Colourscanbeusedtodividethewholebuildingandnotjusttoprovidedirections•Makesnavigationfunasverylittlewritinghastobeused•Intriguingforchildrenaswellasadults•VeryefficientasnotimehastobespentreadingCOLOUR…彩色COLOURCOLOUR…彩色COLOURCOLOURS&SHAPES…的颜色和形状COLOURS&SHAPESInthisexamplescolorsaswellasshapesareused.Theshapesarevariedwhileallbeingdesignedaroundoneelement.•Costeffective•Theshapescanbeusedtocreatesiteamenities(benches,bins,shelters)•Attentiongrabbing•Shapes,colorsaswellaswritingcanbeinvolvedinthedesignTYPOGRAPHY…TYPOGRAPHY活版印刷Letterscanbeusedasthenavigationaltool.Theletterstilescanbeusedtodifferentiatethezones.•Verycosteffective•Theletterscanbemade2Dor3DInvarioussizes,shapesandcolourswhichwouldmakenavigationeveneasier.•Eachwritingstylecanmarkaseparatezonewhichwillcreatediversity