搜索
湖南大学硕士学位论文湖南洞庭国珠有限公司发展战略研究姓名：王苠睿申请学位级别：硕士专业：工商管理指导教师：张玲20070428II()SWOTWTOIIIAbstractThispapermainlyexploreshowDongtingGuozhuLimitedCompanyofHunanProvince(AbbreviatedDongtingGuozhu.com),onthefastincreasinginpearloutputoffreshwaterwhilelackingthedepthofprocessinChina,seizesuponthechancesbroughtaboutbytheoutwardenvironmentstoexertitsadvantagesandformulateitsdevelopmentstrategy,thusunderitsguidance,thisenterprisecanshowitsstrongpointsandhideitsweaknessessoastomakegreatprogressandmakeitselfbecomebrandNo.1inthepearlindustryoffreshwaterinChina.HunanDongtingGuozhuLimited,comhassomeadvantagesonthequalityofproducts,patenttechnology.Humanresourcesetc.Howeveritalsofacessuchtroublesasthecramptedmarket,theshortageofinvestmentfundsandthecoretechnology,whichcanhinderthecompany’sdevelopment,Thecriticalissuethecompanyhastofacepresentlyishowtoexertitsstrongpoints,toimproveitsdevelopmentabilityandoccupyanadvantageouspositioninthecut–throatcompetitionofmarket.Tobeginwiththegeneralizationofbasictheoriesofenterprisedevelopmentstrategy,thispaperpointsouttheissuesunderlyinginthecourseofcompany’sgrowingupandputsforwardtheresearchprogrammeandthetechnicalroute,thencarefullyanalyzesthemacro-environmentsfacedbythecompany,thedevelopmnenttendencyofindustry,theindustrialstructureandtheinnerconditioninthecompany,Accordingtothedetailedsurveyforthecompany’sactualsituations,thispaperfindsoutthechancesandchallengesthecompanymayconfrontwithitsadvantagesanddisadvantages,utilizesallkindsofinstrumentsaboutadministrationsuchasSWOTtechnique,strategicpolymerizetionmodelandthemodelofIndustrialchainetc,toselectthebestdevelopmentstrategyforthecompany.finallydeterminestherelativeplural—increasestrategyasitsstrategy,meanwhile,putsforwarditsdevelopmenttargetandprogramme,alsopointsoutitsconcreteprocedurestosecurethestrategy’scarryingoutfromthecorporategovermance,adjustmentofoganizationstructureandenterpriseculture,theconstructionofbrandandhumanresources,R&Dandmarketsecutityetc.OnthebasisofresearchofDongtingGuozhuCompany’sdevelopmentstrategy,thispapercarefullyanalyzeshowthepearlindustryoffreshwaterinChina,afterenteringWTO,formulatethespan-styledevelopmentstrategy,towalkthehigh-techIVwayandestablishthemordernenterprisesystem,tostrengthenitscorecompetitioncompetence,toincreasetheaddedvalueforthepearlproductionforthepurposeofpresentingvaluablereferenceonacceleratingthedevelopmentofChinesepearlindustry.Keywords:Pearlproduction;Developmentstrategy;DongtingGuozhu.comVIII1.1................................................................................61.2..............................................................................102.1......................................................................................193.1...................................................................284.1SWOT......................................................................................374.2..............................................................................................384.3...........................................................................394.4...........................................................................495.1...........................................................................545.2..............................................................................585.3...............................................................59IX1.1............................................................................................72.1“”...................................................................122.2..............................................................................162.3.......................................................223.1...........................................................314.1SWOT..................................................................374.2...................................................................49I1_2(“√”)-1-11.11.1.1[1]PearlPernnla“”“”“”“”80%4-14%28“”2000130090%8%1983122345200019922552962-2-11610209420037718719113[2]1.1.2()206040301/21/3[1999]26199911820006122879012.8“”41.32002()GMP50TWTO1.21.2.1strategos-3-[3](H·Mintzberg)4PS“5PS”5(Plan)(Pattern)(Position)(Perspective)(Ploy)////1.2.21.2.2.12060SWOT-4-19651979[4]1.2.2.2--20805[4]1.2.2.3-5-[4]1.2.2.4HiroyukiItami1987[4]1.2.3-6-“——”2050[5]1.2.3.119091948100“”1.11.11.1(1)(2)(3)(4)1.2.3.21-7-1.11.1///2(1)(2)(3)(4)[6]3(1)(2)(3)(4)(5)[7]1.31999-8-20068()2004290076040040210079%21%“”20002001200420059“”“”“”“”2005200650321006000-9-1.41.2-10-1.2PEST-11-2[8]2.1PEST2.1.132(468.5)4(60)“”200380“”“”2005-12-2001228(SFDA)1710%;533330()[9]2.1.2“”(2.1)20051823219.9%227185.2%8620811.4%733959.6%2.1“”20012002200320042005(GDP)()109666120333135623159878182321()8.39.110.010.19.9()34.0834.3136.1636.940.3()7376286911103618119555141051()686077038472942210493-13-()38.237.737.137.036.7:2.1“”8-10%142001686010493200134.08200540.3%200138.2%200536.7%2.1.3“”2167%80%77%[10][11]-14-2.1.411701()7573752.22.2.1-15-400-500[12]50%19781985848007.85199452.571.119963-430%