网上贸易技巧--韩语版

인터넷무역어떻게할것인가?CONTENTS인터넷을이용한무역활동인터넷무역을왜해야하는가?MoreBuyersusingtheInternetHowdobuyersplantousetheinternetINTERNET에의한무역거래의변화국내외무역싸이트현황홈페이지구축및Contents기획WebPromotionOnlineMarketResearch성공사례인터넷을이용한무역활동•MarketingTool인터넷전자상거래97년8억불=2,003년3조2천억불•Communication전자메일,홈페이지의보급확산•MarketResearch인터넷상의정보가8-10개월에2배씩증가정보의디지탈화가가속인터넷무역을왜해야하는가?•전세계를대상으로하는마케팅수단•새로운해외잠재고객/공급선의발굴•해외시장정보의수집•신속하고정확한Communication•시간과비용의절감•기업의국제적이미지제고MorebuyersusingtheInternet45%73%02040608097.1298.12(Source:Purchasing)%ofBuyersusingINTERNET•인터넷을통한정부입찰,기업조달정보공개확산•무역싸이트에서–DigitalCatalog사용증가–Inquiry급증23346626473818295020406080100기타구매계약수행재무정보입수최신기술동향조사계약품목사양조사기술동향조사COMMUNICATION특정기업제품조사잠재공급선발굴%ofsurveyrespondentsHowdobuyersplantousetheInternet(Source:Purchasing,98.12)Internet에의한무역거래의변화세계시장의단일화현상,국제간경쟁치열,소수우수기업생존Buyer들의Internet을통한Sourcing증가중소기업도GlobalMarketing가능수출입절차의간소화무역거래에있어서시간,비용절감(통신,데이터처리,출장,전시회등)OnlineMarketResearch-손쉬운해외시장정보의입수국내외무역싸이트현황(Source:인터넷을이용한수출촉진방안에관한연구98.11)이름운영회사URL1위빈도(%)2위빈도(%)EC*KoreaEC*Plaza한국무역정보통신(KT-NET)한국무역협회(KITA)대한무역투자진흥공사(KOTRA)중소기업진흥공단인터넷무역어떻게할것인가?(1)홈페이지구축및Contents기획회사와상품의비교우위,목표시장분석해외경쟁업체등의싸이트Benchmarking홈페이지의활용목적,달성목표구체적수립Buyer에게신뢰감을줄수있는내용구성Buyer의정보Needs충족(Contents에중점)이용자의컴퓨터,접속환경고려한설계DigitalContents의확보및정보의지속적갱신Buyer의방문경로,검색내용및의견분석인터넷무역어떻게할것인가?(2)WebPromotion•OnlinePromotion해외검색엔진에등록(Altavista,Infoseek,Yahoo등)웹디렉토리,특정업종싸이트에등록(Comfind등)무역싸이트에등록&정기적오퍼개재(ECKorea,EC21,Asiansources등)Email,Newsgroup,MailingList활용유명웹싸이트에Banner광고•Off-linePromotion회사Fax용지등각종양식,명함등에웹주소기재언론매체를통한홍보인터넷무역어떻게할것인가?(3)OnlineMarketResearchBusinessOpportunitiesEC21기업정보(기본정보,프로필)TelephoneDirectoriesontheWeb기업정보(재무신용정보)한국증권거래소!Financequote.yahoo.comBuyerInformation1)BizOpportunities검색:ECKorea,EC21,Kotra-net,TradeUK,TDC2)BuyerDirectory:KOTRA-NET,PIERS,STAT-USA,JETRO등3)기업디렉토리:Kompass,D&B,ThomasResister등4)전시회,구매상담회주관사,주관기관의데이터베이스5)인터넷상의협회,조합원명부Re:)시장동향정보,시장보고서의Buyer정보상품정보및경쟁정보Asiansources시장동향정보KINDS!BusinessNewsbiz.yahoo.com/industryAmericanJournalReviewajr.newslink.org인터넷무역어떻게할것인가?(3)OnlineMarketResearchMarketReportJETRO(유료)추천싸이트Tradeport추천싸이트제2외국어번역싸이트정보탐정일본웹여행japan.infocop.comAltavistaTranslatiobabelfish.altavista.com/cgi-bin/translate?인터넷무역어떻게할것인가?(3)OnlineMarketResearch성공사례인삼제품수출업체C기업PE인조가죽생산업체S기업전선제조업체K기업Zipper생산기업S기업인터넷무역업체C기업건자재생산업체J기업