湖南移动通信公司位置服务发展策略研究

湖南大学硕士学位论文湖南移动通信公司位置服务发展策略研究姓名：曾晖申请学位级别：硕士专业：@指导教师：马超群20070428IISWOT2007SWOTIIIAbstractLocationBasedServicehavingbeenthefasterdevelopingofallthevalue-addedservicesmarketduringtherecentyearshasdrawntheinvestmentsfromallkindsofterminalprovidersandserviceproviderssuchasNokiaMotorolaandSegemaswellasthemobileoperators.AstheleadingpoweroflocationbasedserviceintheprovinceofHunanHunanMobileCommunicationCorporationhashugetargetcustomer.ButthemarketstillexistthefactorofmuchtheservicebusinessoftheinfluenceLBSdevelopmentsoneedtocarryonmarketanalysisandforegroundestimateofthecarryonofsysteminsurethepositivedevelopmentofmarket.ThethesisfirstofallgivesageneralintroductiontotheconcepttechniqueapplicationandthedevelopmentoflocationbasedserviceandthenfocusesonthemajorissuesinthedevelopmentofthismarketofHunanMobileCommunicationCorporationthroughtheanalysisofitsstatusquoanddevelopmentofthepointtopointlocationbasedservice.NextistheanatomyofthemacroenvironmentandtradecompetitionoftheCorporationandtheSWOTanalysisofthedevelopmentonlocationbasedservicefromfouraspectssuchasstrengthweaknessopportunityandthreaten.AlsothroughtheanalysisofhistoricaldataitventuresaforecastonlocationbasedservicecustomercountofHunanMobileCommunicationCorporationintheyear2007.ToensuretherapidgrowthofthelocationbasedserviceofHunanMobileCommunicationCorporationsuggestionsweremadeinthelastpartofthethesisontheexistingproblemsandthefuturedevelopmentincludingvaluechainintegrationnewtechnologyimprovementStrengthencustomer'sprivacymanagementmobilenetworkconstructionandoptimizationandenlargemarketingexpandsstrengthoflocationbasedservice.KeyWordsMobileCommunication;LocationBasedService;SWOTAnalysis;ValueChain;DevelopmentStrategyVII1.1LBS............................................................................................31.2................................................................................................81.3.............................................................................92.1...........................................................222.2...........................................................................242.3................................................273.1...................................................................363.2........................................383.3.......................................................................393.52000-2007.............................................434.1.......................................................................514.2..................................................................................................52I1______2-1-11.11.1.119998720027WTO200551820083G()3G2008ARPU“”“”1.1.1.1LocationBasedServiceLBS[1]InternetPOI“PointofInteresting”POI-2-POI1.1.1.2LBS12LBS34GIS56[2]LBSLBSLBSSMSCDMA20001XGPRSGISGISLBSGISLBS1.1-3-1.1LBS1.1.1.31Cell-IDTOATDOA2GPSEOTD3A-GPS[3]1Cell-IDCell-IDIDGSMTACell-ID[4]Cell-IDMAP-ATISTKCell-ID1.1TOATDOATOA/TDOAAMPSGSMCDMACDMATDOATDOACDMACDMA5510~20GSMTDOAGPRSCDMA1XLBSLBSSPGISSP1SPNGISGISSTKGPS,A-GPS,SMS-4-1.1Cell-IDMAP-ATISTKCell-IDGSMHLRMSCBSCMAP-ATI(MAPAnyTimeInterrogation)STKSIMGSMSTKSTKAOAAOAAOASASA1.2Cell-IDAOATOA/TDOASA100m-30km200-400m60-150m100m-30km3s10s10s4sGPSGSM/GPRSWCDMAIS-95CDMA2000GSM/GPRSWCDMAIS-95CDMA2000GSM/GPRSWCDMAIS-95CDMA2000GSM/GPRSWCDMAIS-95CDMA2000-5-2EOTDEOTDGSM5012597%FCCE-OTDWCDMAOTDOA(ObservedTimeDifferenceOfArrival)[4]AFLT()E-OTDAFLTCDMAGPS70GPSGPSGPSGPS30s-15min1.3E-OTDAFLTGPSgpsOne50-125m200-400m10–50m5-50m5s5s3-10s3-10s*PDEMPCPDEMPCGSM/GPRSIS-95CDMA2000GSM/GPRSWCDMAIS-95CDMA2000IS-95CDMA2000A-GPS10-30sGPS30s-15min3A-GPSA-GPSGPSGPS-6-A-GPSGPSGPSGPSGPS5-10sgpsOneA-GPSgpsOneGPSAFLTGPSGPS()1.1.1.411.41.4Cell-IDGSMTDOAGSMCell-ID3G“E-911”E-OTDGPSgpsOneCDMAAOAAFLTSA-7-21.51.5LC(MSC)(BTS)LCMS(BTS)LC()3LBSGPRSCDMA20001XGSMGPRSCDMA20001XLBS1.6GPRSCDMA20001XGPRSCDMA20001X-8-1.1.1.51LBIS[7]LBIS2.5G3G1.2/“”“”B2BB2CC2CC2B-9-1.321.7LBS--LocationBasedService[1]2005LBS2008117POI-10-1.7/250500125/250//5/1255/30~1255//125305/150-200/20-30GPSLBSLBSGPS“”“”1.1.2-11-“”1.22.5G3G20052.21200480%“”2006-2008150%200852.53G2005[5]GSM3G2004GSM[6]2005GPSGPSGPS[7]20063G3G-12-[8]2003TOA(TimeofArrival)TDOA(TimeDifferenceofArrival)AOA(AngleofArrival)A-GPS(Assistant-GlobalPositioningSystem)[9]2005(LBS)LBSLBSLBSLBSLBS[10]2001[11]2005(Cell-IDGPS)[12]2004[13]2006SP/CP———LBSLBS-13-[14]—SpyrosMakridakis[3]A.C.Nielsen“”.608090-14-[14]2007LBSLBSGPSA-GPSLBSLBSGPSLBSLBSLBSLBS1.312SWOT-15-SWOT-16-22.12.1.1“E911”LBS209040%911[15]911FCCFederalCommunicationCommittee19966E911FCC20011067%1259112001199912FCC99-245E-911FCC67%150m95%300m67%50m95%150mE9112001101200512312.1.2“E-112”1999“E911”E1121122002E11220037E1122004E112LBS-17-2.1.3E911E112LBSLBSKTF200211KTFCDMAgpsOneSKT7GPS2002LBS120077.652003SKTKTFLGTLBS20042003LBSNTTDoCoMo2001KDDI200310GPSKDDIGPS2.22.2.1200142727mPositionSP558812“”“”“”“”-18-GSMGSMGSMID32.2.220022002GPS500GGPSGISGSM2.2.3“”CDMA2003722“”gpsOne5-105-50SnapTrackSnapTrackSnapSmart“”-19-BREWgpsOne2.32.3.11999872002714IP“”“”“”“1391381371361351