潮州市文化经济的科学发展模式及其产业化研究

1潮州市文化经济的科学发展模式及其产业化研究2009年9月16日2目录一、潮州市文化经济发展模式的探索与思考········································5（一）文化经济是后发地区实现现代化跨越式发展的科学模式························5（二）以文化统领全局，焕发“海滨邹鲁”的魅力···········································71、打好“潮州文化牌”·····················································································72、打好“特色产业牌”·····················································································9（三）潮州文化经济发展存在的问题·································································121、经济发展水平较低，总量不大···································································122、文化资源整合与开发滞后，文化产业未能在国民经济中发挥主导作用，文化力有待激活·································································································133、缺少整体系统的形象传播规划，宣传推介力度不足································164、发展环境与文化经济建设不相适应····························································16二、潮州市文化经济产业化战略思考··················································17（一）以文化统领全局，构筑现代化发展示范区的总体思路··························17（二）实施“五大”战略，为文化经济可持续发展提供可靠保障··················181、产业集群战略·······························································································182、多元融资战略·······························································································183、市场推进战略·······························································································184、特色精品战略·······························································································195、人才兴文战略·······························································································19（三）突出发展重点，构筑经济增长与社会进步的强大引擎··························191、挖掘历史文化资源，发展新兴文化产业····················································192、整合特色文化遗产，打造特色文化旅游品牌············································213、发挥特色文化优势，做大做强陶瓷产业····················································224、加快发展文化创意产业，提升潮州文化经济竞争力································235、完善文化经济产业体系，建构经济发展核心引擎····································24三、潮州市文化经济产业化政策建言··················································25（一）制订文化经济产业化战略规划·································································25（二）建立完善的文化经济产业化法律、制度和市场环境······························261、完善政策支持体系·······················································································272、创造良好的文化市场环境···········································································273、强化品牌培育和法律保护···········································································28（三）在“珠三角”、“海西”发展战略与“10＋1”体系下加强区域合作与对外交流································································································································293四、解放思想，更新观念，为建设现代化“文化潮州”创造良好的人文环境········································································································30（一）普及诚信观念，建立现代化社会信用体系·············································31（二）重视人才培养，营造吸引人才的良好氛围·············································31（三）弘扬传统文化精华，开创现代化恢弘事业·············································33（四）开展创文活动，提升城乡文明水平·························································344由西方国家主导的现代化发展模式，包括了技术革命、工业化、都市化等重大进程。它既给人类社会带来了前所未有的巨大进步，也引发了不少严重社会问题。例如，技术革命与工业化创造一个个经济奇迹，却往往以牺牲自然生态环境为代价；都市化使城乡社会结构与文明层次得到大幅提升，却往往导致传统文化的断裂，产生一系列难于解决的矛盾冲突。作为一个发展中国家，我们能否不重蹈西方国家的老路，探索出一条有中国特色的现代化新道路，实现现代化跨越式发展，是一个具有重要理论价值与现实意义的重大问题。近年来，潮州市在实践科学发展观，探索有特色的区域现代化、城市化发展道路上，用世界眼光、现代理念与时代精神对传统文化和潮人精神加以重塑创新，努力将文化精神渗透到社会经济生产、生活的各个领域，探索社会经济运作的新模式，着力在文化经济上构筑核心竞争力和优势，取得了引人注目的成绩。这种植根地方传统文化，以文化统领全局，并将之融入现代化进程的理念，思路清晰，特色鲜明，初步展现出一条前景广阔的现代化发展道路。我们认为，潮州市正在探索实践的是一条符合世界发展潮流、体现科学发展观、适应文化底蕴深厚、特色鲜明的后发地区实现跨越式发展的最佳路径，也是一条有别于西方传统的现代化路径的创新模式，对我国推进现代化进程，探索多样化的区域发展模式，具有重要的参考价值和现实意义，值得认真思考，研究提高。5一、潮州市文化经济发展模式的探索与思考进入21世纪，随着经济社会全球化进程日益加速，文化逐步成为地区竞争力的关键因素和重要指标。文化与经济的相互交融催生了新的经济形态——文化经济，其标志性产业——文化产业在世界范围内日益成为带动社会经济发展的强劲引擎。这种人文精神为先导、以文化资源与文化创意为动力、以科学为依托、以高技术为支撑的新型经济形态和社会发展模式，不仅体现了科学发展观的先进理念，也是文化底蕴深厚、特色鲜明的后发地区实现跨越式发展的最佳选择。（一）文化经济是后发地区实现现代化跨越式发展的科学模式“文化经济”是2002年5月广东省委立足广东社会实践与经济发展现状、把握世界发展潮流而提出的新的时代命题与战略构想。它的产生，从本质、地位、功能和作用等方面涵盖了人类社会未来发展的一个重要趋势和动向，即文化与经济的相互依存及一体化，是对当今时代越来越突出的文化与经济日益交融、彼此渗透、相互促进现实的深刻反映。目前，文化经济已纳入许多省、市中长期发展规划中，作为一种社会发展模式发挥越来越重要的作用。对于文化底蕴深厚的后发地区走出一条跨越式发展的现代化道路，尤其具有重要战略意义。改革开放三十年来，我国的综合国力和人民生活水平有了极大的6提高，但区域之间发展不平衡，经济社会发展与生态环境之间矛盾突出，日渐成为制约现代化发展的瓶颈。与发达地区相比，后发地区在基础设施、人才、技术、市场、资金、产业结构等方面都处于明显劣势，以传统的思维方式，重走西方发达国家工业化路子，不仅难以实现跨越式发展，还会付出诸如传统人文生态断裂、环境污染等沉重代价，弊病十分明显。而从另一个角度看，文化的发展有其特殊性。文化的繁荣与经济的发展不一定是同步的，文化有时候可以优先于经济的发展。这为欠发达地区发挥后发优势，实现跨越式发展提供了可能良机。后发地区往往具有发达地区普遍欠缺的自然生态资源，历史文化、民族民俗文化等人文资源，丰富的非物质文化遗产，而这些正是现代都市人文化消费的热点之一。对于拥有诸多宝贵资源的后发地区来说，文化旅游业是发展文化经济的最重要的产业。我国丽江古城、平遥古城、凤凰古城、周庄古镇等大力发展文化旅游产业，以文化经济带动城市整体社会经济发展，已经走出跨越式发展的金光大道。富有特色的人文资源与自然生态资源在文化经济活动中具有长远效应和持久竞争力。近年来，潮州市着力在文化经济上构筑核心竞争力和核心优势，以文化旅游产业为基础，大力发展特色产业，以文化创意推动特色产业的升级换代，实现文化经济资本和人才的集聚，逐步拓展、丰富现代文化产业的新业态，初步探索出一条独特清晰的现代化发展路径，对我省后发地区实现跨越式发展，具有重要的示范作用。7（二）以文化统领全局，焕发“海滨邹鲁”的魅力潮州是我省最具地域文化特征的国家级历史名城之一。自东晋置郡以来，一直是粤东的政治、经济、文化中心，北宋时被誉为“海滨邹鲁”。潮州人文荟萃，人才辈出，现代更走出了商业巨人李嘉诚、文化泰斗饶宗颐。目前，潮州市拥有文物景点700多处，其中全国文物保护单位8处，数量之多在全省仅次于广州。确实如汪洋书记所说，“潮州文化特色实在是太明显了。”2006年，为促进粤东地区加快经济社会发展，省委、省政府提出，潮州要发挥传统文化、工艺人才和特色产业优势，建设成为国内重要的特色产业基地和有重要影响力的历史文化名城。潮州市委、市政府努力在实践科学发展观上开创新路，