西安会展业发展研究现状与对策

0I摘要从八十年代以来，由于会展业投资少，无污染，效率高等优势被列为重点发展产业，会展业在中国已经成为一个朝阳产业。西安市的会展业发展较为迅速，但是并没有达到预期的成果。西安作为会展目的地在中国总体实力不强，在西部地区竞争优势不十分明显，距离区域会展中心城市的目标地位差距较大，而且丰富的会展资源也并没有得到有效利用。本文首先从会展政府服务机制、展会数量和规模、展馆基础设施四个角度研究了西安市的会展业发展现状，然后笔者对西安市会展业进行SWOT分析，从优势、劣势、机会、威胁四个方面，对西安会展业进行了较全面的分析，最后为西安市会展业的发展提出建设性的发展对策：完善会展场馆及配套设施，优化会展资源配置；创办名牌展会，打造名牌会展企业；加强人才培养，不断拓宽人才培养渠道；加强政府部门的认识力度，制定会展业的扶持优惠政策；建立健全会展业法律法规体系，完善发展环境；加快会展业市场化进程，促进会展业有效竞争；积极推进会展业的国际合作。西安市的会展业还处于发展阶段，只有发展的发展路线、政府的大力扶持，并充分利用好西安自身的优势，借鉴国内外先进的经验，并把握时代给与的机遇，加快国际会展中心城市建设步伐，不断发展壮大，才能发展出一条适合西安市独有的特色会展经济道路。关键词会展业；西安；SWOT分析；发展对策IIAbstractSincethe1980s,theexhibitionindustryhasbecomeincreasinglyvigorousdevelopmentofChina'ssunriseindustry.Becauseofitssmallinvestment,nopollution,highefficiencyandastrongdrivingforcerelatedindustriesandothercharacteristicsarelistedasasunriseindustrycentury,manycitieswillbelistedaskeydevelopmentsectors.ExhibitionIndustryDevelopmentinXi'anismorerapid,butdidnotachievetheexpectedresults.Xi'anasadestinationinChina'soverallstrengthisnotstrongcompetitiveadvantageinthewesternregionisnotveryclear,thelargerthegapbetweenthetargetpositionfromtheregionalexhibitioncenterofthecity,andtherichresourcesoftheexhibitionhasnotbeeneffectivelyutilized.Firstly,governmentservicemechanismfromtheexhibition,thenumberandsizeoftheexhibition,thepavilioninfrastructurepointofviewtostudythestatusofthefourexhibitionindustrydevelopmentinXi'an,ThentheauthortheSWOTanalysisofXi’anexhibitionindustry,fromthestrengths,weaknesses,opportunities,threatsfouraspects,toXi'anexhibitionindustryarecomprehensivelyanalyzed,andfinallyputforwardconstructivedevelopmentstrategyforthedevelopmentoftheexhibitionindustryinXi'an:perfectexhibitionvenuesandfacilities,optimizetheallocationofresourcesexhibition;thefounderofbrand-nameshowwithfamousbrandexhibitionbusiness;strengthenpersonneltraining,andcontinuouslyexpandthechannelsforpersonneltraining;enhanceawarenesseffortsofgovernmentdepartments,formulatepreferentialpoliciestosupporttheexhibitionindustry;establishasoundlegalsystemfortheexhibitionindustry,improvethedevelopmentenvironment;speeduptheprocessofmarketizationexhibitionindustry,theexhibitionindustrytopromoteeffectivecompetition;promoteinternationalcooperationontheexhibitionindustry.Xi'anexhibitionindustryisstillinthedevelopmentstage,onlythedevelopmentoftherightideas,strongpolicysupport,andfulluseoftheregionaladvantageofthegoodofthecity,drawingontheexperienceandgraspofthetimesgivetheopportunitytoacceleratethepaceofurbanconstructionInternationalConventionandExhibitionCentre,thecontinuousdevelopmentgrow,todevelopauniquefeatureoftheexhibitionforXi'aneconomicpath.Keywordstheexhibitionindustry;Xi'an;SWOTanalysis;developmentstrategI目录一、西安市会展业发展现状.....................................................................1（一）会展政府服务机制不断健全.......................................................1（二）展会数量和规模稳步扩张...........................................................1（三）企业逐步成为办展主体..............................................................2（四）展览场馆及配套设施不断完善....................................................2二、西安市会展业的SWOT分析................................................................2（一）优势...........................................................................................21、城市区位优势..................................................................................22、旅游资源丰富..................................................................................33、完善的展览设施与配套设施.............................................................3（二）劣势...........................................................................................31、推广宣传意识淡薄...........................................................................32、政府管理力度薄弱...........................................................................43、市场化程度低，不够完善................................................................4（三）机会...........................................................................................51、多项战略为会展业注入新活力.........................................................52、现代新技术加快与世界接轨的步伐..................................................5（四）威胁...........................................................................................51、周边城市威胁..................................................................................52、发达城市和地区的威胁....................................................................6三、西安市会展业的发展对策..................................................................6（一）完善会展场馆及配套设施，优化会展资源配置...........................6（二）创办名牌展会，打造名牌会展企业.............................................7（三）加强人才培养，不断拓宽人才培养渠道.....................................7（四）加强政府部门的认识力度，制定会展业的扶持优惠政策............8(五)建立健全会展业法律法规体系，完善发展环境.........................8(六)加快会展业市场化进程，促进会展业有效竞争...........................8(七)积极推进会展业的国际合作.......................................................9结论................................................................................错误!未定义书签。参考文献.................................................................................................101西安会展业的发展现状与对策研究