沃尔玛行业分析(英文版改版)

OutlineThebackgroundofWal-MartTheWal-MartCultureTheWal-MartCurrentPositionTheWal-MartCustomers’TheWal-MartCompetitors’IndustryAnalysisVisionandMissionPESTAnalysisSWOTAnalysisTOWSAnalysisAnswerstothespecificquestions•Americanpubliccorporationthatrunsachainoflargediscountdepartmentstoresandachainofwarehousestores•FoundedbySamWaltonin1962,inRogers,Arkansas•IncorporatedonOctober31,1969•HeadquarteredinBentonville,Arkansas•World'slargestpubliccorporationbyrevenue,accordingtotheForbesGlobal2000•PubliclytradedontheNewYorkStockExchangein1972•In1991Wal-MartstartedtheinternationalmarketwiththeopeningofaretailinMexicoCityHistory•Wal-Marthas8500storesin15countries,with55differentnames•OperatesunderitsownnameintheUnitedStatesin50statesandPuertoRico•Wal-MartoperatesinMexicoasWalmex•UnitedKingdomasAsda•JapanasSeiyu•IndiaasBestPrice•Ithaswholly-ownedoperationsinArgentina,Brazil,andCanada•ItalsoownsandoperatestheSam'sClubretailwarehousesinNorthAmericaHistoryWal-Marthistorydiagram196219631972198020102100OperationWal-Mart'soperationsareorganizedintothreedivisions:Wal-MartStoresU.S.Sam'sClubWal-MartInternationalThecompanydoesbusinessinninedifferentretailformats:supercentersfoodanddrugsgeneralmerchandisestoresbodegas(smallmarkets)cashandcarrystoresmembershipwarehouseclubsApparelstoressoftdiscountstoresrestaurantsOperationWal-MartStoresU.S.Largestdivision,accountingfor67.2%ofnetsalesConsistsofthreeretailformatsthathavebecomecommonplaceintheUnitedStates:DiscountStoresSupercentersNeighborhoodMarketsNon-groceryproductsWal-Mart'sonlineretailer,walmart.comOperationWal-MartDiscountStoresCarrygeneralmerchandiseandaselectionofGroceriesThefirstWal-MartstoreopenedinRoger,Arkansasin1962810Wal-MartDiscountStoresintheUnitedStatesOperationWal-MartSupercenterStockeverythingaWal-MartDiscountStoredoes,andalsoincludeafull-servicesupermarketincluding:meatandpoultrybakedgoodsdelicatessenfrozenfoodsDairyproductsgardenproducefreshseafoodOperationNeighborhoodMarketbyWal-Martfulllinesofgroceries,pharmaceuticals,healthandbeautyaids,photodevelopingservices,andalimitedselectionofgeneralmerchandiseSupermercadodeWal-MartHispaniccommunitiesintheUnitedStatesMarketsidenewchainofgrocerystoresOperationSam'sClubMainofwarehouseclubswhichsellgroceriesandgeneralmerchandise,ofteninlargequantities“MembershipstoresandmostcustomersbuyannualmembershipsWe'reinBusinessforSmallBusiness.SavingsMadeSimple605Sam'sClubsintheUnitedStatesBrazil,China,Mexico,andPuertoRicoOperationWal-MartInternational4,081stores14countriesoutsidetheUnitedStatesTheWal-MartCulture•Wal-MartStores,Inc.wasfoundedonprinciplesdevelopedbySamWalton.•Theseprinciplescarriedouteverydaybyhard-workingandfriendlyassociateshavecreatedauniquecorporateculturethatiskeytoWal-Mart'scompetitiveedge.ThebasicbeliefsguidingWal-MartStores,Inc.are:ThreeBasicBeliefsRespectfortheIndividual•Everyassociate'sopinionisrespected.•Managersareconsideredservantleaderswhohelpnewassociatesrealizetheirpotentialthroughtraining,praiseandconstructivefeedback.•opendoormanagementphilosophyencouragesassociatestoraisequestionsandconcernsinanopenatmosphere.•Thecustomeristheboss.EverythingpossibleisdonetomakeshoppingatWal-MartandSAM'SCLUBafriendly,pleasantexperience.•TheTen-FootAttitudemeansthatassociatesaretogreeteachpersontheysee.•TheSatisfactionGuaranteedrefundandexchangepolicyallowscustomerstobefullyconfidentofWal-MartandSAM'SCLUB'smerchandiseandquality.ServicetotheCustomerStriveforExcellence•Wal-MartandSAM'SCLUBassociatesshareanexceptionalcommitmenttocustomersatisfaction.•Atthestartofeachday,storeassociatesgatherfortheWal-MartorSAM'SCLUBcheerandreviewsalesfromthepreviousday,aswellasdiscusstheirdailygoals.•TheSundownRulerequiresacontinualsenseofurgency,withquestionsaskedinthemorningansweredbeforetheendoftheday.TeamworkSamWalton,believedinthepowerofteamwork.Asstoresgrowandthepaceofmodernlifequickens,thatphilosophyofteamworkhasonlybecomemoreimportantovertheyearsSam’sbelivethatBentonvillewastheoriginalplace,theenterprise’sculturehasbeenbecometoadult,Actually,althoughWar-martwasnotaskedsuppliersopenedtheofficeinthetown,moreandmorehighercompetitionofenvironment,therewerelotsofAmericansupplierscollectedinthenearofthetownandopenedtheirs’office.Therefore,theywereabletonegotiatedwithWal-MartonR&Dofproducts,transportation,andqualitycontrolandthelike.Wal-MartcurrentpositionServescustomersandmembersmorethan200milliontimesperweekTherearemorethan8,613retailunitsWorksunder55bannersin15differentcountriesFiscalyear2010salesof$405billionTheyemploysmorethan2millionassociatesworldwideWal-mart’sfinancialThesegmentnetsalesgrowthinfiscal2010resultedfromanincreaseincustomertrafficandstrengthinourgroceryandhealthandwellnesscategories,aswellasourcontinuedexpansionactivities.$0.00$5,000.00$10,000.00$15,000.00$11,231.00$11,284.00$12,731.00$13,400.00$14,335.00NetincomenetincomeWal-Martcustomers’ServesdifferentindividualsProvidinganalternativeshoppingexperienceServesamarketwhowantsastorewhereeveryproduc