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产品伤害危机管理对品牌声誉与品牌忠诚关系的影响研究作者：李国峰，邹鹏，陈涛，LIGuo-feng，ZOUPeng，CHENTao作者单位：哈尔滨工业大学,管理学院,黑龙江,哈尔滨,150001刊名：中国软科学英文刊名：CHINASOFTSCIENCE年，卷(期)：2008，(1)引用次数：1次参考文献(32条)1.Siomkos.GeorgeJ.KurzbardGaryTheHiddenCrisisinProduct-harmCrisisManagement1994(2)2.BermanBPlanningfortheInevitableProductRecall1999(42)3.Davidson,W.N.Worrell,D.LResearchNotesandCommunications:TheEffectofProductRecallAnnouncementsonShareholderWealth1992(13)4.VanHeerdeH.J.Helsen,K.Dekimpe,M.GTheImpactofaProduct-harmCrisisonMarketingEffectiveness2007(3-4)5.JoostM.E.Pennings.BrianWansink.MatthewT.G.MeulenbergANoteonModelingConsumerReactionstoaCrisis:TheCaseoftheMadCowDisease2002(19)6.ReidD.WalshJRespondingtoComplexityinInternationalBusinessDevelopment:EvidencefromEastandSoutheastAsia20017.Siomkos,GeorgeJ.Malliaris,PeterGConsumerResponsetoCompanyCommunicationsduringaProductHarmCrisis1992(8)8.NirajDawar.MadanM.PillutlaImpactofProductharmCrisisonBrandEquity,theModeratingRoleofConsumerExpectations2000(5)9.GeorgeJ.S.RaoSrlkumarS.NarayananSunderTheInfluenceofPositiveandNegativeAffectivityonAttitudeChangetowardOrganizations2001(1)10.LauferDaniel.SilveraDavidH.MayerTracyExploringDifferencesbetweenOlderandYoungerConsumersinAttributionsofBlameforProductHarmCrisis2005(7)11.KathleenCleeren.MarnikG.Dekimpe.KristiaanHelsenWeatheringProduct-harmCrises2007(4)12.Howard,JagdishN.ShethTheTheoryofBuyerBehavior196913.WilliamD.NeelSatisfactionIsNice,ButValueDrivesLoyalty1999(6)14.AssealHenryConsumerBehaviorandMarketingAction198715.Bhat.B.Bowonder.BInnovationasanEnhancerofBrandPersonality:GlobalizationExperienceofTitanIndustries2001(1)16.ChaudhuriA.HolbrookM.BTheChainofEffectsfromBrandTrustandBrandAffecttoBrandPerformance:TheRoleofBrandLoyalty2001(4)17.SxatonKWhereDoReputationsComefrom?1998(4)18.DowlingG.RCorporateReputations:ShouldYouCompeteonYours?2004(3)19.Capraro,AnthonyJ.Srivastava,RajendraKPartⅣ:HowDoReputationsAffectCorporatePerformance?HastheInfluenceofFinancialPerformanceonReputationMeasuresBeenOverstated?1997(7)20.RichardL.Oliver.MikhaelShorDigitalRedemptionofCoupons:SatisfyingandDissatisfyingEffectsofPromotionCodes2003(2)21.白永秀.徐鸿中小企业发展与声誉管理[期刊论文]-经济管理2001(16)22.AlbertCaruanaCorporateReputation:ConceptandMeasurement1997(2)23.郝静宜消费者对消费性产品品牌形象之研究199824.Lanza,D.RTheEffectsofBrandAssociationsonConsumerResponse2001(5)25.PorterS.S.ClaycombCTheInfluenceofBrandRecognitiononRetailStoreImage1997(15)26.Jacoby,J.Jerry,C.O.Rafael,A.HPrice,BrandName,andProductCompositionCharacteristicsasDeterminantsofPerceivedQuality1971(6)27.ALBaldinger.JRubinsonBrandLoyalty:TheLinkbetweenAttitudeandBehavior1996(6)28.ValarieA.Zeithaml.LeonardL.Berry.A.ParasuramanTheBehavioralConsequencesofServiceQuality199629.Oliver,R.LWhenceConsumerLoyalty1999(5)30.Keller,K.LBuildingCustomer-basedBrandEquity2001(3)31.CaruanaAServiceLoyalty:TheEffectsofserviceQualityandtheMediatingRoleofCustomerSatisfaction2002(18)32.ElenaDelgado-Ballester.JoséLuisMunuera-AlemánBrandTrustintheContextofConsumerLoyalty2001(11-12)相似文献(0条)引证文献(1条)1.刘接忠产品伤害危机处理过程消费者信任对品牌资产影响的实证分析[期刊论文]-价值工程2009(8)本文链接：下载时间：2010年3月10日