红色旅游发展的战略选择及开发模式研究

中南民族大学硕士学位论文红色旅游发展的战略选择及开发模式研究姓名：廖军华申请学位级别：硕士专业：企业管理指导教师：邓辉200605011______2120042AbstractInrecentyears,withthefastdevelopmentofourcountrytourism,people'sdemandforthetravelingproductandtheservicebecomesmoreandmorediverse,asonekindofnewtravelingforms,theredtourismrapidlyemergedinthemotherland.Speciallyin2004,theCentralPartyCommittee,theStateCouncilfromstrengthenandimprovesthenewtimethoughtmoralreconstruction,bringshonortotherevolutionarytradition,promoteoldliberatedareaeconomicalandsociety'sdevelopment,consolidateparty'srulingstatusstrategicaltitude,madethesignificantdecision-makingofdevelopingtheredtourism,theredtourismhasbecomethebiggesthotspotofthecurrentChinesetourism,theredtourismdevelopmenthasbecomethenewluminescentspotofthetourismdevelopment.Developingtheredtourismtobeadvantageousinstrengtheningandimprovingthenewtimepatrioticeducation,isadvantageousinprotectingandusingrevolutionhistoryculturalheritage,isadvantageousinimpetusoldliberatedareaeconomicsocietycoordinateddevelopment,isadvantageousincultivatingnewpointofgrowthofdevelopingtourism.Everybodyearnestlyisstudyingtheredtourism,planningtheredtourism,propagandaingredtourism,conformityredtourism,impelstheredtourismdevelopment.However,asonekindofnewtourismproduct,comparedwithothermaturetourismproducts,thedevelopmentofredtourismalsohasmanyproblems,suchastakesinsufficientlytherevolutionaryhistoryculturalheritage,theproductformisunitary,thedevelopmentdepthinsufficiency,lacksmarketconsciousnessandsoon,itisurgentneedtocarryonthoroughlystudiesandobtainthebreakthrough.Thesolutionofthesequestionshasthedecisivestrategicsensetothehealthydevelopmentofredtourisminourcountry.Thisarticleispreciselyembarksfromthisangle,takethestrategicchoiceofredtourismdevelopmentandthedevelopmentpatternresearchastheproposition,hascarriedonthediscussiontoredtourismdevelopmentstrategyandthedevelopmentpatterninourcountry.Atthesametime,elaboratedthesafeguardandthe3sustainabledevelopmentoftheredtourismdevelopment.Inmassivereadingandinthesummaryrelatedliteraturefoundation,thepaperhasdesignedasetofownresearchmentality.Thethesishassixpartsaltogether.First,theselectedtopicbackgroundandsignificanceisintroduced,havecarriedonthesynthesisnarrationtothepresentsituationofredtourismresearch.Thestructureandtheimportantpointsofresearcharealsointroduced.Next,istothebasicunderstandingandtheappraisalofredtourism.Itmainlyincludesfouraspects:redtourismanditsdevelopmentcourse,themaincontentandcharacteristicofredtourism,thevitalsignificanceofdevelopingredtourism,thedevelopmenttendencyandprospectofredtourism.Thethirdparthasdiscussedthedevelopmentstrategicchoiceofredtourism.Inexpoundedtheredtourismdevelopmentalstrategypremiseandinthebasisfoundation,proposedtheredtravelingdevelopmentmainstrategy,namelythebigtourismdevelopmentalstrategy,thegovernmentleads,themarketdirectionstrategy,theconformitylinkagestrategy,thehigh-qualitygoodsandnamebrandstrategy,thetalentedpersonstrategyofredtourism,sustainabledevelopmentalstrategy.Thefourthpartproposesthedevelopmentpatternofredtourism.Throughanalysingthedevelopmentpatternsoftheredtourismwhichhavebeenused,proposingtheinitiativepatterninitsfoundation:Fires—theconformitypattern,thispatternsuitsinallredtouristarea,whichhastheverygoodguidingsensetotheredtourismdevelopment.Thefifthparthascarriedontheexplorationtotheredtourismdevelopmentsafeguardandthesustainabledevelopment.ThesixthparttakesastudyonthestrategiesofdevelopingredtourisminShanxiProvinceasacase,hasconductedtherealdiagnosisresearch.Thispapehastworesearchkeys.Oneisthechoiceofthedevelopmentstrategicofredtourism,theotheristhedevelopmentpatternofredtourism.Keyword:Redtourism;Strategychoice;Developmentpattern411.120302004201051.2,1998,20041.3622.12.1.1,,12345762.1.2122080320905050804218200420102.22.2.1184019192.2.22.192.112750295812301002.2.31(1)2020(2)(3)1927(4)810220042004201012(1)(2)(3)(4)(5)(6)(7)(8)(9)(10)(11)(12)2.32.3.111123456782.3.21801275029582123-----20904510501005672.42.4.11(1)13(2)(3)22.4.21214341533.13.1.1200412200420103.1.21162343.1.31171230100220042010200420071230100200820103.21231845620203.33.3.1193.3.21123423.3.3integration201231212200443.3.41,,,2,,,,,3,,,,4,,,,,,22,,,3.3.512123,3.3.61SustainableDevelopment2321,,,,,,,4,,,,,,,2(3)4,,,,,,,,,,,,,245,,,,,,,,6,,,,,,,,,,,,,,2544.11,,,,,2,,,,,3,,,,,,,,,,4,,,,,,,,,5,,,,,,4.2264.2.112345274.1124.2.2284.112921230331234.3,,,4.3.1131212331abcdef322abcd3441233345,64.3.23412345X53412345X5355.1,,,,,12,,3,,5.2,,200412,20042010,12,30,100,,,1,,2,,,,,,36,,,3,5.3,:,,,,,,1,,(),,()2,,,,,,,5.4375.512345.61230385.6.15.6.212345.6.31,235.6.4395.7,,,,,,,,1,,,,,2,,,,,,,,,,,,,,,4066.16.1.1,,,12,102004,389.83,15.36.1.262,,5,,6.1.323,,,5,,,,416.26.2.16.2.26.2.3,,;,,,2004,,0.2%,,,,6.2.4,,,,,,,6.3,486,30,5,9,18,4,360,37,12,7,4,4(,,,),11,198(6.1)426.136046172370073002418006901450014011120117001400148641119820046.3.112,,,,,,3,12,6.3.2--,,436.4131013106.4.116.4.231--()236.4.3101442()345678120910:6.56.5.1,,,,,,,456.5.2706.5.31010,,,,,10,,6.5.46.5.5,:,,,,,46,,6.5.6,,,,,,,,,6.5.747!481200415222