AnAnalysisofDoveAdvertisingLanguageBasedonSpeechActTheoryAcknowledgements01Introduction02LiteratureReview03AnalysisofDoveAdvertisingLanguageBasedonSpeechActTheory04ConclusionContents0102IntroductionLiteratureReview040102Introduction1.BackgruondandResearchStatus2.Purposeandsignificance3.FrameworkofthePaperLiteratureReviewSpeechActTheory1.Austin'sModelofSpeechActs2.Searle'sClassificationofSpeechActsAdvertisementApplicationofSpeechActTheoryinAdvertisingLanguageAnalysisofDoveAdvertisingLanguageBasedonSpeechActTheoryCollectionofAdvertisingLanguageofDoveAnAnalysisofFeaturesofDoveAdvertisingLanguageFunctionsofDoveAdvertisingLanguageConclusionAdvertisementdesignWritingandtranslationPragmaticRhetoricResearchMethods010203QuantitativeanalysisLiteratureresearchSummarymethodLimitationofthePaperThetimeandsomeresourcesarelimited,suchasunavailablevebsiteandforeignliteratureaboutDoveadvertisinglanguageandSpeechActTheory.