PositiveandNegativeEffectsofSocialMediaonSocietyJun25,2015byImtiazAliinSocialMediaPositiveEffectsofSocialMedia1.Socialnetworkshelpthebusinessesinavarietyofways.Traditionalmarketingmediumssuchastheradio,TVcommercialsandprintadsarecompletelyobsoletenowanddemandforthousandsofdollars.However,withsocialmediathebusinessescanconnectwiththeirtargetedcustomersforfree,theonlycostisenergyandtime.ThroughFacebook,Twitter,LinkedInoranyothersocialsiteyoucanloweryourmarketingcosttoasignificantlevel.2.TheincreasingpopularityofsocialsiteslikeTwitter,FacebookandLinkedIn,socialnetworkshasgainedattentionasthemostviablecommunicationchoiceforthebloggers,articlewritersandcontentcreators.3.Thesesocialnetworkingsiteshaveopenedtheopportunityforallthewritersandbloggerstoconnectwiththeirtechsavvyclientstoshareyourexpertiseandarticles.Youraudiencewillfurthershareyourarticles,blogorexpertiseintheirsocialcirclewhichfurtherenhanceyournetworksofthefollowers.4.Socialnetworkshaveremovedallthecommunicationandinteractionbarriers,andnowonecancommunicatehis/herperceptionandthoughtsoveravarietyoftopics.Studentsandexpertsareabletoshareandcommunicatewithlike-mindedpeopleandcanaskfortheinputandopiniononaparticulartopic.5.Anotherpositiveimpactofsocialnetworkingsitesistounitepeopleonahugeplatformfortheachievementofsomespecificobjective.Thisisveryimportanttobringthepositivechangeinsociety.NegativeEffectsofSocialMedia1.Oneofthenegativeeffectofsocialmediaornetworkisitleadstoaddiction.Spendingcountlesshoursonthesocialsitescandivertthefocusandattentionfromaparticulartask.Itlowersthemotivationallevelofthepeople,especiallyoftheteenagersandstudents.Theymainlyrelyontechnologyandtheinternetinsteadoflearningthepracticalknowledgeandexpertiseoftheeverydaylife.2.Kidscanbegreatlyaffectedbythesesocialnetworkingsitesiftheyareallowedtousethem.Thereasonisthatsometimespeoplesharephotosonsocialmediathatcontainsviolenceandsex,whichcandamagethebehaviorofkidsandteenagers.Itputthenegativeimpactonoverallsocietyasthesekidsandteenagersinvolvethemselvesincrimerelatedactivities.3.Anotherdownsideofthesocialmediaisthattheusersharestoomuchinformationwhichmayposethreatstothem.Evenwiththetightsecuritysettingsyourpersonalinformationmayleakonthesocialsites.Downloadingyourvideosorpicturesandcopyingyourstatusisaneasytaskandcanbedonewithinfewclicks.