Group7--SWOT-of-Tesla

Group7:Gabriel,John,Gay,Lisa,Bella,TroySWOTofTeslaIntroduction01•TeslaMotors,Inc.isanAmericanautomotiveandenergystoragecompanythatdesigns,manufactures,andsellselectriccars,electricvehiclepowertraincomponents,andbatteryproducts.•ThenameofTeslaMotor,Inc.comesfromNikolaTesla,theimportantpromoterofpowercommercialization.NikolaTesla(10July1856–7January1943)Tesla'sglobalcorporateheadquartersinPaloAlto,CaliforniaTeslaRoadsterTeslaModelSTeslaModelXEaglewingdoorofTeslaModelX•TeslafirstgainedwidespreadattentionfollowingtheirproductionoftheTeslaRoadster,thefirstfullyelectricsportscar.Thecompany'ssecondvehicleistheModelS,afullyelectricluxurysedan,whichwasfollowedbytheModelX.ItsnextvehicleistheModel3.GlobalcumulativeModelSsalespassed90,000unitsbyOctober2015.SWOT02SWOT分析SWTO•Safety•LongestBatteryLife•EnergyConservation•WellKnownBrandName•Design•BatterySafety•FewAmountsofCarTypes•FewSuperChargingPiles•HighlaborcostinAmerica•GovernmentPolicy•MarketPotential•LaunchCheapModels•TraditionalCarDealer(Audi,BMW)•TechnicalBottleneckofBattery•TheSaturationofNorthAmericancarmarketNextTeslasafetytest:Bestperformanceever.TheTeslaModelSwasevaluatedbytheNationalHighwayTransportationSafetyAdministration(NHTSA)anditcameawaywithascorethatthecompanycharacterizesasthehighestratingeverreceived.Someofthisisinherentsafetyfeaturesthatseemtocomefromtheuseofanall-electricmotortherebygivingthefrontofthecarmoreroom.Butalotofitlooksliketheresultofdeliberateeffortsthatarerelatedtotheframestructureofthecar.62.5km/hSideImpactBackBatteryofTeslaTeslausesthousandsoflithium-ion18650commoditycells.18650cellsaresmall,cylindricalbatterycells,whichareusuallyfoundinlaptopsandotherconsumerelectronicsdevices.TeslaMotorsusesaversionofthesecells,designedtobecheapertomanufactureandtobelighterthanthestandardcells.Thecostandweightsavingsweremadebyremovingsomesafetyfeatureswhich,accordingtoTeslaMotors,areredundantbecauseoftheadvancedthermalmanagementsystemandaprotectiveintumescentchemicalinthebatterypack.Thischemicalisintendedtopreventbatteryfires.CurrentlyPanasonic,aTeslaMotorsinvestor,isthesolesupplierofthebatterycellsforthecarcompany.ModelSusesmorethan700018650commoditycells.MetalFireProtectionLayerAccordingtotheUnitedStatestechnologywebsiteEngadgetreportedinAugust26th,aUniversityofOsloprogrammernamedBjornNylandsold10TeslaSModelandreceivedaModelXasareward.Hehasbeenpromotingtheelectriccarformanyyears.HedrivedModelSinthecold,darkwinterofNorwayfor233miles(375km).Andinabetterclimate,hedrivedSModelfor452miles(727kilometers),whichisanewworldrecord.BackTeslaofficiallyreleaseditsnewsubbrandEnergyTeslaandrevealedtwpnewproduct，Powerwall(home)andPowerpack(commercial)twobatteryproducts,canbeusedtochargethesolarenergyathomeoratworkplace.Maskintroducedthat160,000,000PowerpackbatteriescanprotecttheentireU.S.electricitydemand.CommercialgradebatteryproductswillbecompletedinthecurrentstateofNevada'ssuperbatteryfactory.Atpresent,TeslaopesthattheowenersofTeslaModelscanusethisproducttoproviderealcleanelectricityfortheirTeslacars.EnergyTeslaElonMuskattheconferencesitePowerwallseemslikealargechargingbabyBackBrandValueElonMuskisCEOof4companys,Paypal,SpaceX,TeslaandSolarcity.Someprettythingshehavedone,forexample,R&Drocketanddragonspacecraft,havedeepenpeoplesimpressionofhisinnovationandambition.HemaybethebestadvertisementofTesla.Tesla'snamederivedfromNicolasTesla,hewasknownasthepromoterofpowercommercializationandtheearliestgeeks.Thenamerevealedmuskambitionanddistinctiveenterpriseculture.BackBatterySafetyBytheendof2014,ModelSoccurredfire6times,ofwhich4wereduetothebatteryonthefloorofthecarwaspiercedbysomeadamantand2weretheviolentimpact.Inordertoprotectthebatteryfromshortcircuitcausedbybeingpierced,TeslaannouncedthatTeslawouldusetitaniumalloytereinforcedchasis.ThebatteryofTeslausingthetitaniumpackagingmaterialsBackFewCarTypesandChargingPiles•Teslaonlysold2typesofModel,ModelSandModelXandcomparedtoothermanufacturers,Teslaistoosmalltorobthemarketwhichisoccupiedbytraditionalautomanufacturersthoughinthethirdquarterof2015Teslasold7579cars.•Whileanotherbigproblemistheamountsofthechargingpiles.Nowadays,therearemorethan2000chargingpilesin500teslasuperchargingstationsaroundtheworld,whilemostofthemareinNorthAmericaandEurope.Only7stationsareinAsia(China).•Bytheendof2015,theamericanownerofTeslawillnolongerfeeldifficultlookingforasuperchargingstation.ElonMuskclaimsthatthedistanceof98%oftheU.S.populationtothenearestcharigingstationwillbelessthan160km.Beijing:2Shanghai:3Shenzhen：1Hangzhou:1Wuxi:1underconstrucionChargingStationDistributionDiagramofPRCBackTraditionalCarDealer•Inthisyear'sFrankfurtmotorshow,BMW,AudiandPorschehavelaunchedtheirownlatesthigh-endelectriccarsandinthelow-endelectirccars,BYDseemsreallycompetitiveduetotheirhighlyefficentmotor.PorsheMissionE20minutesquickcharge(lessthan10minthanModelS)Audie-tronquattroLowwin-resistanceSUVDConly0.25(PotentialrivalsofModelX)BMWi8TheappearanceoffuturisticBackTechnicalBottleneckofBattery(LithiumBattery)•In1992,Sonysuccessfullydevelopedthelithiumbattery.Withits