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毕业设计(论文)福特通货运代理有限公司发展战略研究学院:商学院专业:工商管理班级:111班学号:1123240109姓名:陈丽敏指导教师:柯颖二〇一五年四月二十日摘要i摘要进入新世纪以来，随着我国货运代理行业相关规则不断被取缔，国民经济发展水平逐渐提升，国外大中型货运代理公司也不断进入我国物流市场中，在市场发展中存在国外货运代理公司，中外合资货运代理企业及国内国有企业物流运输企业等多种类型，从而造成我国货运代理市场发展较为混乱，竞争日趋激烈，而针对我国货运代理市场中发展尚不完善的中小型货运代理公司来说，其发展及成长存在发展机遇及诸多生存挑战，面对货运代理如此发展背景，对企业发展目标的综合确定，有效实现企业转型升级，并从中获取最大竞争优势，将是目前专家学者最为关注的研究内容。本文在阐述战略管理的相关理论基础上，对从PEST、行业环境“五力”分析及内部环境分析对福特通货运代理有限公司战略环境系统分析，并对公司未来发展优势、劣势、威胁及机会分析，据此做出相应的发展战略选择，包括专业化经营，细分市场战略、加强企业联合战略；围绕上述战略，从加大人才培养，重视人才引进、逐步向第三方物流企业转型、建立信息化网络，进行网络化经营等方面，提出相应的战略实施对策。本文通过对福特通货运代理公司的发展战略进行详细的分析和研究，以期为实现福特通货运代理公司的可持续发展提供理论和技术支持。关键词：货运代理物流SWOT分析发展战略AbstractiiThedevelopmentstrategyofFordcargoAgencyLtd.AbstractTiInrecentyears,alongwiththefreightforwardingmarketaccessrestrictionsaregraduallylifted,theimplementationofnationaltreatment,foreignpowerfulshippinggiantshaveenteredChinafreightforwardingmarket.Atthesametime,Sinatra’s,COSCOandotherlargestate-ownedenterpriseshaveenteredthefreightforwardingindustry,toestablishtheirownfreightProxyCompaniesandgraduallydevelopandgrow,makingChina'sfreightforwardingmarketcompetitionisveryintense.Forourcountryisnotyetmaturesmallandmedium-sizedfreightforwardingenterprises,theirgrowthanddevelopmentarefacingopportunitiesandchallenges.Thecurrentsituationofthedevelopmentofthebusinessenvironmentandchangesinthebackgroundoftheindustryonhowtodeterminethedevelopmentgoals,toachieveastrategictransformation,togaincompetitiveadvantage,thisisundoubtedlyamajorissueworthyofstudy.Inthispaper,basedontherelevanttheoriesofstrategicmanagement,theanalysisoftheFordcargoAgencyCo.Ltd.strategicenvironmentanalysis,industryenvironmentandthePESTsystemfromthefiveforcesanalysisandinternalenvironmentanalysisofthedevelopmentofthecompany,andtheadvantagesanddisadvantages,opportunitiesandthreats,proposesthecorrespondingdevelopmentStrategy:specialization,marketsegmentationstrategytostrengthenthejointenterprise,strategy;strategyimplementation:strengthentalenttraining,talentintroduction,andgraduallytothethirdpartylogisticsenterprisetransformation,theestablishmentofinformationnetworks,networkmanagement.Inthispaper,adetailedanalysisandResearchonthedevelopmentstrategyFordtransportationProxyCompanies,toprovidetheoreticalandtechnicalsupportfortherealizationofsustainabledevelopmentinordertoFordtransportationProxyCompanies.KEYWORDS:Freightlogistics;developmentstrategy;SWOT;analysis目录iii目录摘要.....................................................................................................................i目录...................................................................................................................iii第1章引言............................................................................................................11.1选题背景和研究意义..................................................错误!未定义书签。1.2研究综述.....................................................................................................21.3研究内容......................................................................错误!未定义书签。1.4研究方法......................................................................错误!未定义书签。第2章战略管理的基本理论..............................................................................52.1战略管理的内涵.........................................................................................52.2PEST分析.................................................................................................52.3“五力”模型.............................................................................................62.4SWOT分析...............................................................................................6第3章福特通货运代理有限公司战略环境分析..............................................83.1PEST分析....................................................................................................83.1.1政治法律环境..................................................................................83.1.2经济环境..........................................................................................93.1.3文化环境..........................................................................................93.1.4技术环境..........................................................................................93.2行业环境“五力”分析............................................................................113.2.1卖方议价能力.................................................................................113.2.2买方议价能力................................................................................123.2.3潜在进入者的威胁........................................................................123.2.4替代产品或服务的威胁................................................................133.2.5同行业公司间的竞争....................................................................133.3福特通货运代理有限公司内部环境分析...............................................143.3.1人力资源分析................................................................................143.3.2营销定位分析................................................................................153.3.3财务状况分析......................................................