体验商务英语3教案-Unit-2-2nd

1一、教案头编号：授课班级：授课日期：年月日年月日年月日本次课标题：Unit2Brand(Langaugereview&Discussion&Skills)教学目标能力（技能）目标知识目标1.Distinguishdifferentusesofpastsimpleandpresentperfect2.Comparethreemethodsofpromotions3.Useskillstohaveadiscussionofsales1.Differencesbetweenpastsimpleandpresentperfect2.Threemethodsofpromotingindifferentcompanies3.Skillsintakingpartinmeeting能力训练任务及过程1.GreetSsandintroducetheassignmentsofthesetwoperiods.2.Languagereview:Pastsimpleandpresentperfect.3.Discussion:Threepromotions.4.Skills:Takingpartinmeetings.参考资料Teacher’sResourceBook（高等教育出版社）2二、教学设计步骤教学内容教学方法Activities(学生活动)Time(时间)告知(教学内容、目的）1.Languagereview:Pastsimpleandpresentperfect2.Discussion:Threepromotions3.Skills:Takingpartinmeetings讲授2m引入（任务项目）Lead-in:AskSstotranslatethefollowingterms.1)classicbrand2)brandawareness3)brandimage4)luxurybrand提问Ssanswerthequesitonsindividually.5m操练（掌握初步或基本能力）Languagereview:PastsimpleandpresentperfectExercisesreviseandpractisethetenserulesanduses,andafinalroleplayprovidesfluencypracticeandtheopportunitytorecyclewhatSshavelearnedintheunit.讲授Ssfinishtheexercises.20m深化（加深对基本能力的体会）Discussion:ThreepromotionsThisdiscussionprovidesfluencypracticeandachangeofpace.分析与讨论Sstakeparitinthediscussion.25m归纳（知识和能力）1.Weusethepresentperfecttoconnectthepresenttothepast.2.Weusethepastsimpletotalkaboutafinishedactionatadefinitetimeinthepast.归纳Ssnotedownthekeypoints.3m训练(巩固拓展检验)Skills:TakingpartinmeetingsSsbuildupaprofileofacompany,speculateaboutwhatmaybecausingittolosesalesandbrainstormpossiblesolutions.分析与引导Sslearntheproblemsandroleplay.30m总结1.Usesbetweenpastsimpleandpresentperfect.2.Usefullanguageassociatedwithtakingpartinmeeting.归纳讲述Ssreviewwhattheyhavelearnt.Ifnecessary,theyaskquestions.3m作业AskSstopreviewnextpart:casestudy.2m后记3PeriodⅡ:Langaugereview&Discussion&SkillsSteps（步骤）Methods&Tasks（方法、任务）Introduction1.Languagereview:Pastsimpleandpresentperfect2.Discussion:Threepromotions3.Skills:TakingpartinmeetingsStepOneLead-in:AskSstotranslatethefollowingterms.1)classicbrand2)brandawareness3)brandimageluxurybrandStepTwoLanguagereview:PastsimpleandpresentperfectPartA1)TellSstheyaregoingtostudythesimplepastandpresentperfectandaskSsiftheycangiveyouanexampleofeach.2)GiveSsafewminutestoreadthroughandcompletethelanguagecheckboxindividually,askingforhelpiftheyneedit.3)Checkanswerswiththewholeclass(presentperfect,pastsimple).YoucouldalsodrawtheirattentiontotheCourseBookGrammarreference,page134.4)AskSstoworkthroughtheexerciseindivdually,thenchecktheiranswerswithapartnerastheyfinishit.5)Monitorthecheckingphaseclosely.6)Finally,gothroughtheanswerswiththewholeclass.1.launched2.increased3.havefallen4.havecopied5.hasbecome6.organise7.havefound8.haveseized9.contacted10.informed11.havehad12.havelost4StepThreeDiscussion:Threepromotions1)Dividetheclassintothreegroups:McDonald’s,PepsiandthelrishTouristBoard.2)Ssineachgroupreadoneoftheclass,checkingvocabularyintheirdictionries,witheachotherorwithyou.3)Redividetheclassintogroupsofthree,withonememberfromeachoftheroriginalgroup(McDonald’s,PepsiandthelrishTouristBoard.)ineachnewgroup.IfthenumberofSsintheclassdoesnotdividebythree,someSsmayhavetodoubleup.4)Ssreadtheremainingtwocases.5)Ssgothroughthediscussionquestionstogether.EachShelptheothergroupmemberswithvocabularyinthecasehe/sheoriginallyread,ifnecessary.Allowabouttenminutes.StepFourSkills:TakingpartinmeetingsPartA1)Dividetheclassintosmallgroupsinfive.2)Setupthebasicsituation:Ssworkforamarketingagencyrepresentingawell-knownchainofbookshops.3)AppointoraskSstoappointasecretaryineachgrroup.4)AskSstogothroughthequestionnaire,inventinganswerstothequestionstobuildupaclientprofile.5)Takeinthecompletedsheetsandredistributethemsothateachgrouphasaprofilebuiltupbyoneoftheothergroups.PartB1)TellSsthattheirclient’ssalesarefallingrapidly.2)PointouttheUsefullanguageboxandtellthemtheymaywishtousethelanguagelistedinit.Allow10-minuteorso.3)Askarepresentativefromeachgrouptogiveatwo-minutepresentationoftheirclientprofile.Conclusion1.Usesbetweenpastsimpleandpresentperfect.2.Usefullanguageassociatedwithtakingpartinmeeting.HomeworkAskSstopreviewnextpart:casestudy.postscript