体验商务英语3教案-Unit-4-2nd

1一、教案头编号：授课班级：授课日期：年月日年月日年月日本次课标题：Unit4Advertising(Languagereview&Skills&Listening)教学目标能力（技能）目标知识目标1.Findoutthefactorsinfluencingadvertising2.Distinguishtheusesofthearticle3.Putthearticleintouse4.Takecommandofskillsinstartingpresentations1.Typesofsuccessfuladvertisingcampaigns2.Usesofthearticlesthe,a/an3.Skillsinstartingpresentations能力训练任务及过程1.GreetSsandintroducetheassignmentsofthesetwoperiods.2.Lead-inquestions.3.Languagereviewarticles.4.Skills:Startingpresentations.5.Listening:Successfuladvertisingcampaigns.参考资料Teacher’sResourceBook（高等教育出版社）2二、教学设计步骤教学内容教学方法Activities(学生活动)Time(时间)告知(教学内容、目的）1.Lead-inquestions2.Languagereviewarticles3.Skills:Startingpresentations4.Listening:Successfuladvertisingcampaign讲授2m引入（任务项目）Lead-in:AskSsthefollowingquestions.Q1:WhatkindofproductsdoyouthinkofKraftJacobsSuchardmake?Q2:Andrewmentionstwosuccessfuladvertisingcampaigns.Whatreasonsdoyouthinkhewillgivefortheirsuccess?提问Ssdiscussthequestionsandtalkaboutthem.8m操练（掌握初步或基本能力）Languagereview:ArticleInthissection,Ssrevisetherulesgoverningarticlesandpractiseusingtheminthecontextoftheunittheme.语法学习Ssreadthegrammarandfinishtherelatedexercises.20m深化（加深对基本能力的体会）Skills:startingpresentationsInthissection,Ssstudythelanguageandskillsinvolvedinopeningapresentation.Theycomparethelanguageofformalandinformalpresentationopenings,identifydifferentopeningapproachesandpractisedifferentopeningsthemselves.情景式教学Ssremembersomeusefullanguageandgetreadyfortheroleplayinnextsection.25m归纳（知识和能力）1.Differencesbetweendefiniteandindefinitearticles.2.Languagebeingusedinstartingpresentation.讲授Sskeepdownthekeypoints.5m训练(巩固拓展检验)Listening:ThislisteningcomesfromanauthenticinterviewwithamarketingmanageratSwissfoodconcern,KraftJacobsSuchard.Itextendsthetopicoftheunitandtheexercisesfocusonlisteningforspecificinformationandvocabulary.听力练习Sslistentotapeandnote.25m总结1.Thefactorsinfluencingadvertising.2.Thedifferencesbetweendefiniteandindefinitearticles.3.Thefourtechniquesofstartingpresentations.归纳讲述Ssoutputsomequestionsiftheydon’tunderstand.3m作业AskSstopreviewnextpart:casestudy.2m后记3PeriodII:Languagereview&Skills&ListeningSteps（步骤）Methods&Tasks（方法、任务）Introduction1.Lead-inquestions2.Languagereview:Articles3.Skills:Startingpresentations4.Listening:SuccessfuladvertisingcampaignStepOneLead-in:AskSsthefollowingquestions.Q1:WhatkindofproductsdoyouthinkofKraftJacobsSuchardmake?Q2:Andrewmentionstwosuccessfuladvertisingcampaigns.Whatreasonsdoyouthinkhewillgivefortheirsuccess?StepTwoLanguagereiview:ArticlesPartB1)Ssworkinpairs.2)Checktheanswerswithwholeclass,reinforcingtherulesforusingaandan(ausedbeforeaconsonantsound,anisusedbeforeavowelsound;whereawordstartswithavowelthatispronouncedasaconsonant,e.g.USP,aisused;whereawordstartswithaconsonantbutitisnotpronounced,e.g.hour,anisused).anadvert,acommercial,aconcept,aUSP,aniversity,aVIP,anhour,aeuropean,anexhibition,anMBA,anemployee,anendorsementPartC-E1)Ssworkthroughtherestoftheexercisesinpairs.Circulateandmonitor.2)Checktheanswerswiththewholeclassandinvitequestions.Theanswersareasfollows:C1.thestreetsofSanFrancisco2.a)Bullittb)theFordPumac)oneoftheroutestakenbytheMustangd)the1960sMustangSteveMcQueendroveinBullitt3.a)SanFranciscob)theFordPumac)theoned)theoneSteveMcQueendroveinBullittDweusethedefinitearticlewhenweknowwhichonebecauseithasbeenmentionedbefore,becauseithasexplainedorbecauseitistheonlyonearound.Eweusetheindefinitearticlewhenwedonotknowexactly-oritdoesnotmatter–whoorwhatismeant.4StepThreeSkills:StartingpresentationsPartA1)Elicitsomekeyfeatruesofapresentationopeningandwritethemontheboard.2)Brieflyelicitsomephrasesforeachfunctionyouhavewrittenontheboard.3)TellSstoworkthroughtheexercisesindividually.PartC1)Elicitdifferenttechniquesforgettingtheaudience’sattentionatthestartofapresentation.2)AskSsiftheycanrecallanypresentationopenings,whichparticularlyimpressedthemandbrieflyelicitdetails.3)Ssworkthroughtheexerciseindividuallyandchecktheiranswersinpairswhentheyhavefinished.4)Gothroughtheanswerswiththewholeclass.1.askaquestion2.tellapersonalstory3.offeranamazingfact4.stateaproblemPartD1)Sseachchooseoneofthesituationsandworkindividuallytopreparefourdifferentpresentationopeningsforit.2)Circulateandhelpwherenecessary.3)PutSswhohavechosendifferentsituationstogetherinpairstopractisetheiropening.4)Workingwiththewholeclass,elicitsome“best”openingsforeachsituations.StepFourListening:SuccessfuladvertisingcampaignPartB1)SslisterntoPart1,addtheiranswerstotheirpartner’spaperanddiscusstheirpapersinpairs.2)Checkanswerswiththewholeclass.Andinvitecommentsandencourageanydiscussion.PartC1)Sslistenagainfortheanswerstothetwoquestions.2)Checktheanswerswiththewholeclass.1.olderpeople;children.2.radio;TVPartE1)SslistentoPart2,addtheiranswerstotheirpartner’spaperanddiscusstheirpaper’sinpairs.2)Ifthereistime,groupsreportbacktotheclass.Invitecommentsandencourageanydiscussion.Conclusion1.Thefactorsinfluencingadvertising.2.Thedifferencesbetweendefiniteandindefinitearticles.3.Thefourtechniquesofstartingpresentations.HomeworkAskSstopreviewnextpart:casestudy.pos