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找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！Successofelemeapp20141042240杨冰倩找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！Specificpurpose：Toinformmyaudienceaboutwhyelemeapphasachievedgreatsuccessandproblemstheymayface.Centralidea：elemeapphasachievedsignificantsuccessduetothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperiencebutstillwillfaceproblem:howtomakeprofitreasonablyandpermanently.01找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！scalperIntroduction•张旭豪，男，汉族人，“饿了么”网上订餐平台创始人，本科就读于同济大学[1]，硕士毕业于上海交通大学•康嘉是饿了么联合创始人，曾负责饿了么早期拓展、中期组织发展变革、以及物流系统的搭建02scalper找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！scalperIntroduction•It‘sSaturdaymorning,andwefourboysinthedormitoryjustwakeupat9o’clockmaybe.Insteadofgettingoutofbed，wejustpickupthemobilephone,orderamealonelemeappandfallasleepagain.Twohourslater,themobilephoneringssowegodownstairsandfetchourlovelybrunch.Outsidethedormitorybuildingyouwillseeseveralmotorbikescomingtodelivertakeoutfoodandboyswaitingfortheirmeal.Andmostofthemplacetheirorderbyeleme.02scalper找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！*founderofelemeappSolet’shavelookatabriefintroductionofeleme,givenbyzhangxuhao,founderofelemeapp.Establishedin2009，Shanghai，elemeapphadonly17restaurantsasfoodsupplierandallyonlineatthattime.Whileuptonow,therearemorethan180thousandrestaurantsjoininginelemeappwhichmeansthecompanyis10timeslargerthanwhenitwasfounded.What’smore,about10millionpeopleareusingitwithsatisfaction.找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！*Whythesimpleappcanachievesuchhonorablesuccess?elemehas2majoradvantagescomparedtoothertakeoutapps.A.First,elememeetsthemarketdemandaccurately.1.Fortherestaurants，elemeprovidesthemaclearoperationpagesothattheycanhandlealltheordersquicklyenough.What’smore,Elemeregularlycallsrestaurantstogethertoshareexperienceinordertoimprovetheirservicequalitywhichgainsmanygoodcommentsfromrestaurantboss.2.Fortheuserselemepresentstheevaluationofarestaurantmadebyotherusers.Comparedtoothertakeoutappslikemeituanorbaidu,elemeshowsvividpicturesofdifferentdishestogiveusersabetterunderstanding，whichallowsuserstoorderdishesatease.B.Also，theirsuccessisduetothereasonablewayofadvertisement.Notonlybyhandingoutadvertisementpagestraditionally,theyboosttheirpopularityalsobygivingeveryuserwhoordersmealsmanyredenvelopestosharewithothersinWechatgroupsothatmoreandmorepeoplecometoknowthisapp.找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！*problemofelemeapp1.Itisunreasonabletochargetherestauranttoomuchortheywillgiveuptheelemeapp.Actually,accordingtoXiaoxiangdailypaper20restaurantsinYangzhouchoosetoquitelemeappbecauseofitshighcostin20112.Chargetheusers?Whatthecustomersreallyconcerniswhethertheycangetacheapanddeliciousmeal.Sowearelikelytochooseelemeinsteadofmeituanjustbecauseofitslowerdiscountwhichaimstoexpandmarketinsomeway.However,itishardtosayhowmanyuserswillstayifthediscountiscancellednottomentionifusersarechargedforusingtheapp.howtodevelopthebusinesstomakeprofitreasonablyandpermanently？找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！*elemeappEvenzhangxuyanghimselfhassaid：it’stooearlytothinkoftheprofitmethodwhichimpliesthattheyhaven’tfiguredoutthesuitableplan.Allinall，itremainstobeseenhowthesetakeoutappswillcreateprofitcontinuously.找素材就上变色龙网本素材来自网络分享，免费供学习交流，严禁商用！*ConclusionⅠ.Successofelemeowestothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperience.Ⅱ.Justliketaobaoinonlineshoppingarea，kuaidi、diditaxiappintaxireservationarea,eleme,intakeoutfoodareareflectstheriseofanewlifestylebasedontheonlinetoonlineservicesystem,theso-calledO2Osystem,whichgreatlyimprovesourqualityoflife.