高二英语下unit6课文课件牛津上海版.ppt

牛津上海高二S2B第二学期Module3Ourfragileenvironment.Unit6Problemsandsolutions.TeachingAimsandPurposes:learnthenewwordsandexpressionsinthisunitlearnandgraspAbsoluteconstructionReadingNewwordscosmeticsfacecreampersuasiveadvertisingcampaignanti-ageingpackagingpresentdoublepoisonlipstickblindmakeupsueforce-feedinjectiondripprosperrevolutionizeimmoralrecyclerefilluniquecampaignalternativeremarkablyglobalpublicityholdPro-environmentpublicizeamazingunconventionalprinciple1)persuasiveadj.eg.Kellyknowshowtorelatetopeopleandisverypersuasive.凯丽很善于与人交往,也很有说服别人能力。有说服力的；令人信服的。Extensiveadvertisingcancauseafactitiousdemandforanarticle.大规模的广告能引起对某一物品人为的需求。2)advertisingn.做广告；广告业。e.g.e.g.Ihopeyouareallgearedupforthenewsalescampaign.我希望你们都为新的销售活动做好准备。3)campaignn.运动。eg.IamafraidIcannotpresentthewholepictureofourculturalprogrammeswithinsuchashortperiodoftime.如此短的时间实在是难以展现我们文化计划的全貌。4)presentv.呈现；赠送。5)packagingn.包装材料。eg.Yourwoolensweateriscompetitivenotjustinprice,quality,butinpackagingforwoolensweater.你方的羊毛衫不仅要在价格上、质量上有竞争性，在包装上也要有竞争力。6)doublev.（使）加倍；是……的两倍。eg.Inthiscase,Icandoublethepenalty.假如这样的话，我可以把罚金加倍了。7)poisonv.使中毒；毒害。eg.Areourchildrenbeingpoisonedbyleadintheatmosphere?我们的儿童是否正在遭受着空气中铅的毒害？8)blindv.使失明。Eg.Thesoldierwasblindedinthewar.那个战士在战争中失明了。9)force-feedv.强迫进食。Eg.Alltheprisonersonhungerstrikehadtobeforce-fed.所有绝食的犯人均需强迫进食。10)dripv.滴入。eg.Thecontainerwasfilledwithwaterthatdrippedthroughthehole.容器内装满水，水通过底部的孔滴下。11)amazingadj.令人惊奇的；令人惊喜的。eg.Itwasamazingthattheboywasabletosolvetheproblemsoquickly.那男孩能这样快地解完这道题，真是令人惊奇。12)unconventionaladj.不因循守旧的；新奇的。eg.Theirpaintingswereunconventionalandhadstronglysubjectivemoods.他们在创作中重视个性，力求创新，作品具有较强的主观色彩。13)revolutionizev.改革。eg.Thereisnoquestionthatthelaserwillcontinuetorevolutionizethefieldofchemistry.毫无疑问，激光将继续使化学领域发生变革。14)refillv.再装满；灌满。eg.Whenyou’redonewiththose,youcouldrefillitwithnewtitles.当你看完这些内容时，你可以重新载入一批新的书籍。15)recyclev.回收利用；再利用。eg.Itishopedthatthenewtypeofcellphonewillencourageconsumerstorecycle.科学家开发出一种新型手机，让手机的循环利用成为可能。16)publicizev.宣传。eg.Thecampaignisintendedtopublicizetheserviceofthetouristboard.这次宣传运动目的在于为旅游部门的服务做广告。NewlessonWhatdoyouknowaboutanimals?Peopleuseanimalsintheseways:Asfood:milk,meat,egg,honeyForclothing:wool,leather,skin,fursForentertainment:circusInscience:scientifictests.Thisshowsascientistgivinganinjectiontoaratforthescientificresearch.Thisshowsadogbeingtrainedtohelpthepoliceorthearmy.Thisshowsanelephantinacircus.ThisshowsamonkeyInasmallcage,perhapsatazoo.Nowadays,moreandmoreproductsaretestedonanimals,doyouagree?Ifnot,why?Trytothinkofasituationthatyouareagainstanimaltesting,discussit.Canyounameakindofshopthatdoesn’ttestproductsonanimals?Thebodyshop.Whatisthebodyshop?Aglobalbusinesssellingsimpleproductsfortheskinandhair.CanyoufindthedifferencebetweenBodyShopandothercosmeticcompanies:ThebodyshopTheothercosmeticcompanies1)Testsomeproductsonanimals.2)Packagingmaydoublethecostofaproduct.3)Spendmillionsonadvertising.4)Trytosellyoudreams\falsepromises.5)Mainaimistomakemoney\profits.ThebodyshopTheothercosmeticcompanies1)Doesn’ttestproductsonanimals.2)Thinkspackagingisunimportant.3)Hasneverspentmoneyonadvertising.4)Describesitsproductsinsimple,truthfullanguage5)Oftenholdscampaignsonpro-environmenttopics.Skimmingandscanning:1.WhatistheBodyShop?Aglobalbusiness.2.WhatdoesTheBodyShopsell?Cosmetics.3.WhatisthelinkbetweenTheBodyShopandanimals?TheBodyShoponlysellsproductsnottestedonanimals.TheBodyShopDescribeitsproductsinsimple,truthfullanguageThinkspackagingisunimportant.Doesnotspendanymoneyonadvertising.Supportspro-environmentcampaigns/cause.OthercosmeticcompaniesPromisetomakeyoulookyoungerandmorebeautiful.Usepersuasiveandexpensiveadvertisingcampaigns.Presentproductsinexpensivepackaging,oftendoublingthecost.Testmanycosmeticproductsonanimals.Morequestions:1.Whatkindofhopedoesthecosmeticsindustrybringtowomen?Thattheywillbemadeyoungerandmorebeautiful,andthatalltheirdreamswillcometrue.2.Howdomostcosmeticcompaniespublicizetheirproducts?Theypublicizetheirproductsthroughpersuasiveandexpensiveadvertisingcampaigns.3.Whattwothingsmakecosmeticsmorecostly?a:Theadvertisingcampaignstosellthem.b:Theirexpensivepackaging.4.WhydidAnitaRoddickusesimple,truthfullanguagetoexplainherproducts?Shethoughtitwasimmoraltomakefalsepromisesaboutthequalitiesofhercosmetics.5.InwhatmannerdidAnitaRoddickpromoteTheBodyShoptothepublic?Anitaattractedwidepublicitybyexplainingherviewsandlaterbyholdingpro-environmentcampaigns.6.WhatdidAnitaRoddicktrainherstafftodo?Shetaughtthemtobelievethatprofits,althoughimportant,arenottheonlyaimofabusiness.Para1:Thecosmeticsindustrysellsdreamswithpersuasiveandexpensiveadvertisingandexpensivepackaging.Para2:Ittestssomeproductsonanimalstomakesuretheyaresafe.Para3:TheBodyShop,startedbyAnitaRoddickin1976,isdifferentfromothercosmenticcompaniesinmanyways,yetisverysuccessful.Para4:Anitaexplainedherproductshonestly.Para5:Shedidnotuseexpensivepackaging.Shebelievedinrecycling.Para6:Sherefusedtouseproductswhichhadbeentestedonanimals.Para7:Shedidnotspendmoneyonadvertising.Sheencouraged