长江动力集团发展战略研究

华中科技大学硕士学位论文长江动力集团发展战略研究姓名：徐嘉申请学位级别：硕士专业：工商管理指导教师：王宗军20080429IIIAbstractPowergeneratingequipmentmanufacturingindustryisthestrategicindustrybeingdevelopedwithprioritybythecountry.Withthefastandcontinuousdevelopmentofthenationaleconomyandtheincreaseddemandofpower,CCJECfaceswithnewandunprecedentedsituationunderthenewconditionofcompetitionwithallthedomesticandforeignsuppliersinChinesemarket.Withthevariouscomplicacyandthefiercecompetitionofpowerindustry,howtodevelopinfuture,tomaintainthecompany'ssteadydevelopmentandtoeffectivelyimprovetheeconomicinterests,hasbecomethemostimportantissuethatisinurgentneedofsolving.Thetextbeginswiththeexternalenvironment(including:internationalanddomesticpowermarketenvironment,powerindustryconditionathomeandabroad.etc),andtheinternalenvironment(including:resourcesituation,technologylevel,productstructure,etc).onthebasisofit,describethestrengthandweaknessofCCJEC,especiallyemphasizeinopportunityandthreat,namelystrategicanalysis.Accordingtotheconsequent,outlinethestrategicintentionandstrategicobjectivesofenterprises,putforwardtothedevelopmentstrategyincludescorporate-levelstrategyandbusiness-levelstrategy,aswellastheoverseasmarketstrategy.Atthesametime,thepapercompanywithitsowncharacteristicsintheprocessoftheimplementationofthestrategy,makecertainexplorationofthestrategyofcontrolandmanagement.Inthispaper,CCJEChasitsownuniqueadvantagesinsmallandmedium-sizedturbinemarketaccumulatedovertheyears,thefuturedevelopmentofenterprisesshouldbeintheconsolidationoftraditionalsmallandmedium-sizedsteamturbinepowergenerationbusiness,andthenadjusttheexistingbusinessstructure,andcompletethetransformationofstrategicdiversification;inthebusiness-levelstrategy,enterprisesshouldtakethestrategythatcombinedwithoverallcostleadershipstrategyanddifferentiation.Enterprisesshouldenhancetheircorecompetitiveness,onthebasisofit,onehandsteadilydeveloptheIIItechnologicalresearchandtransformationofthermalpowerturbineandsteamturbine,andimprovethemarketshareofmarketableproducts;Ontheotherhandoptimizeanddevelopdisadvantagedproducttechnology,andintroducenewproducttechnology,exploitMechanical-drivensteamturbinemarketpotential.Keywords:ChinaChangJiangEnergyCorp.GroupEnterprisestrategystrategicanalysisstrategicdiversification;“√”111.1245205001958200MW8002004000MW65%200MW125MW150MW1999200MW1997FMRCRVAISO900119982000AAA211951199719982001”“”20104.53000KW20152000KW5.5KW[1][2]2,3[3]32040208020WTO[4]44:[5]1.21.2.11.2.2119585231.3SWOT1-161-1722.12.1.110100200337KW147810KWh2070211232.1.212003147810201521699020303011602.7%200337.1203063.495%2203208199715%30%17%10%20199717%25%[6]43.4KWh2001205.7%75%200124.5%201043000.182KWh20022.22.2.119491850MW43KWh25219KWh1999294600MW12300KWh194915828510.7%12%200043KWh20069622001285720.674840577.826851.11870.30660.112.2.211999979kWh2479kWh39%2000132kWh13.7%WTO23600MW2110[7]2.2.3GDP7.50.80.966.7520103.23.377.352.152.45430050002020GDP4.55202055.4111251013.78KW200020%70%201530%15800010000KW400500KW235-101000MW11426%2.54KW47.6KW28KW2008137.1KW[8]2.320033.84518910200620154.5202011.8619556000KW12MW25MW50MW100MW125MW200MW300MW600MW[9][10]20023320033918.l8%20022.97%20032.66%200252.61200125.66%12188920015.1200380.93200253.83%3.71200219.662.41OO/GEGE6B42MW16B36MW-42MWGE80%9E125MW-150MWGE30%2133MW-300MW50MWCB75MW21950195820015MW-50MW6MW-30MW319581998423BAPI612NEMADIN1523MW-50MW1412MW-30MW4196630106080%GEALSTOM200MW150MW20074200MW51958330MW200MW25-50MW1566MW-300MW200751%100~300MW12~1513~203MW-150MW20061633.113-13-23-33-43-1286230240457850350941%1.058.3915.9729.6912.2332.883-2416147111158%35.3426.6937.983-34410.5810725.724510.8222052.88173-43535-4545-55554161001936855%24.0446.3916.3513.223-19.44%1/33-21/33-311%3-435-4546.39%5513.22%3522012001088XK2136*120FB260/3HTM350*120/100-NCT6916DTX6916TD6920/L100K3TC-16708FA300/200-671CK6125D2103205018310010100401002003.213-1040602000040000600008000010000012000089230989931065602996333815448630405063-12004200619212MW25MW50MW125MW4~5%10%1999200012.5550-200MW200130002~4%6~10%33-27200615.5200100020003000400050006000700080009000200041.71.8962.537.346.5036.1261.920015320.7103.5573.958.117.2459390.44200239.5132.82453882.82100.5620.899.6759.082003167.2122384.528196.72138.0530.44152.31219.212004352.219926643.2307.8245.0369.46280.251762.942005350196.4389.568254.52363.0497.15346.12064.712006267.7251.15275.560282.22276.98118.85302.21834.6qj1271.3923.851760244.71235.281228.26353.941275.558292.883-22000-200615.52144.14-14-1160%,2.1.4.5.3.2223200MW200MW23454-2200020062000200420052480%2000-2006050010001500200025000.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%16.00%18.00%36.15999.6152.3280.25346.1302.2261.9390.44759.081219.211762.942064.711834.6%13.78%15.11%13.12%12.49%15.90%16.76%16.47%20002001200220032004200520064-24-3250MW120300MW250.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%Q0.60.00%0.17%0.00%0.00%6.84%61.78%28.40%2.82%0.6Q1.80.00%0.83%0.00%0.09%28.22%50.25%10.36%10.25%1.8Q3.03.14%1.08%0.22%5.77%32.31%20.66%6.14%30.68%3.0Q6.014.15%5.37%17.93%7.32%23.86%3.81%1.37%26.19%6.0Q10.040.26%5.53%