长沙铜铝材有限公司发展战略与策略研究

湖南大学硕士学位论文长沙铜铝材有限公司发展战略与策略研究姓名：邓楚平申请学位级别：硕士专业：高级工商管理指导教师：曾德明20050428-I-199640005000100%1996820031996700084000500040002500120020042010-II-AbstractEnereprise’developmentstrategyontheintegralityandlong-termaswellasessemtialityisthesoulandcreedofthelong-termplanninginanenterprise.ChangShacopper&aluminummaterialsco.,ltdisabigstate-ownedenteriprise.Duetofaultmadeonenterprise'sdevelopmentstrategyenterprise'slossisupto40millionRMBin1996.(Potentiallylossupto50millionRMB),Asset-liabilityratioisaboveto100%,Enterpriseswasfaceingbankruptin1996.Withthenewleadinggrouptookupanofficialpostattheendof1996andthenreformeddeeply,after8yearshardworking,annualturnoverwasincreasedgreatlyenfrom7omillionin1996to800millionRMBintheendof2003.Profitincreasedfromlose40millionto40million.Personalondutyreducedfrom2500to1200.ChangTongisfacingachoiceofnextdevelopmentonstrategyaftermadeprofitinsteadofsufferingaloss.Basickeyelement,enterpriseofdevelopmentstrategyinvolvewhat,bywhatandhowthreemajorissueofdoingetc.Itismainlyaorientationproblemofbusinessstrategywhatenterprisesdoinmidorlongterm,namelytheproblemofthekeybusinessissolved;Refertothequestionofintegrationoftheresourcesofenterprise,namelyenterprise’sability.Thequestionreferringtostrategyimplementationmainlyhowtodo,namelymakethestrategicenforcementmeasure.Respectofsettlementthesethreeaspectsisreflectamongthecourseofstrategicmanagementsuchasstrategicorientationandstrategicchoiceandstrategyimplementation,etc.Accordingtothistheoreticalfoundation,thisarticlchasresearchedtheTradeenvironmentwhereChangtongisinandtheinteriorstatusofenterpriseaswellasstrategicquestion,analysedtoitsresultofmanagementandexistquestion,henceproposedthestrategygoalonenterprise’developmentandkeyofstrategyaswellasthestepsforChangtong’developmentplanningfrom2004to2010.CorrespondingimplementationtacticshasbeenformulatedanditwillresulttopromoteChangtong‘sdevelopmentasmakingaprofitinsteadofsufferingalossfurther,extricateoneselffromaplight.ItalsohasofferedthemodelforconsultingonthereformandregroupaswellasdevelopmentofChinesenon-ferrousstateownedenterprise.Keywords:Changtongcompany;Non-ferrousmetals;Developmentstrategy;Enforcementmeasure;1______2-1-11.11.1.1101996“”1995”820031996700020038400050004000200420101.1.2-2-“”——SWOT1.21.2.1Markides“”[1]1819.[2]201938Barnard“”60AndrewsAnsoff“”[3]1965Ansoff-3-[4]1.11.1P.SelznickH.NewmanK.R.AndrewsH.L.AnsoffMBA—(D.E.SchendelK.J.Hatten)M.E.Porter—J.A.SchumpeterA.H.Cole()H.A.SimonnJ.G.March—C.E.Lindbiom,R.M.CyertJ.G.MarchJ.B.QuinnG.T.Allison()J.PfefferG.R.Saiancik—E.RhenmanR.NormanM.T.HannanJ.FreemanA.D.ChandlerC.C.Snow1999-4-1.2.2[5][6]1.2.3[7][8]1.2.4PESTSWOT-5-1.2.4.1PEST[9]PESTPEST1.2PEST1.2.●●●●●●●●●●●●●●●●●●●●/●●●1.2.4.2SWOTSWOTSWOTOpportunitiesThreatsStrengths,Weaknesses1.3SWOT-6-1.3SWOTTOSWSWOTSOWOSTWT1.41.4SWOT4SWOSOWOTSTWT-7-1.3SWOTSWOT-8-2SWOT2.12.1.160219881998200011A2.1.22.1.2.119976100020020047102623623.2+39.42.1.2.2101018.51240100200019963.940002000700040005000120%2003-9-8.23.4840003400260012004001.11.41.11.21.2()1.387135791729728435364546545584423432022167-10-1.42.1.2.380%200360%8LG20%35%ISO9000ISO140002.1.2.44ACRACR-11-3Conform1000ConformRT8501000SKW75VMRCMRBSCHUMAGIBOBWELLMANACRX2.1-12-2.2SWOT[10]2.110[11]2.12.2.1“”“”WTO“”2008-13-2.2.2GDP7%2.2.3“”2.2.4[12]-14-2.32422421319982.2%11547.5%;6928.5%;15146.2%5.8%;12%94.366.5470.6%38.240.5%;22.523.9%;659.227.249.8%7.7%;6.16%5.25%24215865.3%9.426.0284.8645.4533.5/39.5%;102/46.15/54.4%2424215-15-62256211542.167.9%;100015116.426.5%;1001000913.15.0%;100850.40.6%209019913798200043870102001[13].2.22.2/-16-2.3.11996KME2.3.2CRU20032015102.3.3100200-17-2.3.4200329054011.618.8%20%9.4%“”“”60%2.3.5200330004000“”2003-18-2.4[14]2.4.1[15]1987320161800520105.5200311.5200316.81270040%1987200020012002“”,5.510ah2.4.219995-19-20011226108002606.5150010TCL308200319.86200215.00832.4%9153803813%1999“”1.751.981.5500019992002300020000400008000010000025%200335%286022002003“”ISO9001ISO14001ISO18001BSIWH“”“”“”“”·“”“-20-”2003200039200440002.5[16]SWOTM.E.Porter[17]VIRO2.22.2VIRO……———2.2LG-21-2.2ACRConformACR-22-[18]54%10004000-23-33.1“”“————”[19]3.1.13.13.13.1.2-24-3.1.33.1.4[20]3.2SWOT[21]19972003-25-[22]3.13.13.2.1403.2.1.1ABCD-26-3.2.1.2[23]LG19962003LG3.2.2/-27-[24]103.2.3[24]-28-3.33.3.1[27]3.23.3.1.1-29-,1234563.3.1.2123“”43.3.1.3-30-12343.3.23.23.2-31-“”[28][29][30]-32-2010199620038100500-33-200420061011710264410103510001.372007200922.8137701520061020092520063520099020061.37200962010501371040200925652009902002009613.8-34-4[31]4.1[32]4.1.1199744.1-35-1/34.14.1.24.1.2.16100-36-119199839519992004237104.1.2.236070%4.1.2.3ERP-37-4.2[33]4.14.14.2.1100500-38-4.2.24.2.3“”“”“”-39-4.2.41998[34][35]4.3“·”“·”“122”-40-4.3.14.3.1.14.3.1.2“·”“·”“122”500“·”100“·”200“·”200ERP-41-4.3.24.3.2.1“”1“”2MBA34“”5“”4.3.2.21MBA23-42-4.3.2.34.4“[36]”“”-43-4.4.14.4.21ISO9001ISO14001ISO180012-44-ERP35.445KMEOLNBRASS-45-1996200319972003-46-12200331005004200420102010-47-200420061011710264410103510001.372007200922.8137701520061020092520063520099020061.372009620105013710402009256520099020