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湖南大学硕士学位论文长铁总公司多元化经营现状与发展对策研究姓名：李海良申请学位级别：硕士专业：工商管理指导教师：姚艳虹2004100820JRIAbstractWithwhomrailwayreformbeingconstanttodeepen,railwaypluralismmanageenterprisefacesthetaskofreforming.Recombinationtheoverallthinkingreformedsystemofaccordingtorailwayleap-typedevelopmentstrategyandtheseparationofmainandsecondarybusinessactivitiesoftherailway,complementingindustry,manageenterprisesandseparatefromtransportservicegraduallyinpluralismofdependingonthetransportenterpriseoftherailwayforalongtime,becometheindependentmarketmainbodyandlegalperson'sentity.Studythatmanageshowenterprisesshouldfacethefiercemarketcompetitioninpluralismoftherailway,takemeasurespointedly,makebigandpowerful,acceleratedevelopment,realizedividebutcanstanding,haveveryimportantmeanings.Thistextwritesandsucceedsonthebasisofconsultingthedocument,theoreticalresearch,enterprisesurveyandstudy,lookingforaboutthematerials.Thereformcoursethatthearticlehasreviewedtherailwayforover20yearsatfirst,hasanalyzedthedrawbackofthecurrentsystemoftherailway;Reviewrailwaypluralismmanageevolutionandreformpractice,theorystudythatcarryon,havepointedoutthefinalgoalofmanagingenterprise'sreformofthepluralismoftherailwayistosetupmodernenterprisesystem;RailwayheadofficepluralismmanagecurrentsituationtoChangsha,analyzingpluralismmanagelightweakbreakingup,messyfourissueofthatenterpriseexist,andtheconceptisoutmoded,managementdoesnotconcernobeying,reformlaggingbehind,theoperatingmechanismisuncomfortable,thereasonstaff'squalityleantowardsfiverespectsoflowgradeofpropertyrelations;StudyanduseJReastrailwayCorporation,BeijingRailwayBureaudevelopmentsuccessfulexperiencethatpluralismdealin,passengerofJapanese,forreference,havegotbeneficialenlightenmentfromit;Finally,proposeddefiningtherailwaytransportserviceandpluralismandmanagingenterprisesandmanagingthebusinessscopepointedly,checkandassesstheassets,recombinationpluralismandmanageenterprises,advancepluralismtomanageenterprisesandreformsystem,diversifydependingontheadvantageofrailway,mouldsuchfivecountermeasures,etc..Keywords:RailwayDiversification;StapleSidelineProduction;CountermeasureII1______21,,,,,,,,,,;,“”“”,,“”,,,,“”,,,,,,,,,,,,,,,,,“”,,“”,“”,1.11.1.1“”20501962[1]M•Gort(Heterogeneity)1[2]·1“”23452070•(MichaelE.Porter)195019863361474123,“”“”[3](C.K.Prahalad)(GaryHamel)1990“”TarunKhannaKrishnaPalepu2NellW.C.HarperS.PatrickViguerie41267676719802000HarperViguerie84134519851994HarperViguerie“512”“”.A.[4](Markides)2080[5]1.1.2[6][7]3“”[8][9][10]“”[11]1.24201.320JR522.1202.1.12080198341983121519861990””[12]62.1.2199430112.1.319981999141220005102.1.4“”“”72000516“”[13]2.1.5“”“”200362.1.5.1“”20202.1.5.2128123456782.1.6[14]1232.2[15]2.2.1[16]1983491982111198515041995624320017654219855738913306199062861312905320014969261243791210.3844.4921.15%971.89128.3613.21%1840.8135.567.36%774.99%204.7%310[17]4198921.4%27.9%200044426620031483.4567645.57%22.9458%2.2.2111.3320.6410100.0921985245941995354277200140369190%3[18]2.32.3.119969112.3.2“”2.3.2.12.3.2.22.3.2.3122.3.2.42.3.32.3.3.12.3.3.22.3.3.31312342.3.41993,19943019962000[19]2.3.4.1123142.3.4.2[20]1234,56153196341961819935441305.42001149.64648413930.83697.332.3710925[21]3.119841984199334003.1.1193.12833.218163.151173.218519531092026088948313611744802849365770782.3%16506057153716.4%1211.3%7707738432395.8%4.2%3076195200180574264034342002869893541363520031017122009(2003630)3.1.21182000122920011023193.2(2003630)3.2.11200361092021.7223305618773846.86%58.15%500022.4%55100066.27%81009.6%2200180574264020012562393.18132175.01200382100098.8%8010096.39%421050.6%111200220098324.2456518203837850093.98%6610079.52%211025.3%133.2.21200320036301321261174=/21.6%20%56%50%102822866257220240064870029001.7232003831518.1%1248.63200363036250044%4200286989.233540.9921()12334.4114.18%,4120.97116.38%200326001600200311953.2.3151278615512711210570001412000242432110821388000(7600012000)3827262161622443.2.41560%10%30%260%320035020035615220044020046042003782847182351994200395001030063.33.3.1123453.3.2124233.3.3123425[22]3.3.4,,,,,,,3.3.51770745244631.74%253704.8%2313310264JR4.1198741JRJR4.1.1JRJR115JRJRJR124JR10120018433285199120015.97241.2%[23]JR4.1.1.1JR19506060278080JR1992JR2000JR32021007504.1.1.21967JRJR1988JRJRJRJRJRJRJR4HEARTJRJR28JR19985JRITIT4.1.1.3JRMetrpoplitanmetsJR2001JR39102517131355143992290456117JR19984JRJR4.1.1.41988JRJRJR19871993199724247294.1.24.1.2.1JR8400JRJRJR15%JRJRJR[24]4.1.2.2JRJRJRJR30JRJRITJRJRJRJR4.1.2.3JR[25]WTO[26]4.214199856.382002163.1720%20029.4239.514153.431171011.453%[27]4.2.1:119992752002()()200219.57200012.1760.8%89121363220028.36920057.766.0245188722921550003()82520034:200234.45200365.626428857727167.8200363169200315.438.774444.833183200500042064611750002002220032.54.2.212003170199968.6147.87.1200384.9199945.7116.74.0928.2232.332200212.73.540.78.520011.05504.6875.274.733865.262970.483419983227412200227550004520012548514220021003290218001520021000306300020036969005()2002305089474.2.3135[28]19992002100789.77200314122.692.735002[29]1999[30]2002199924.3813.659.7840.7119992002552.61.7533632020020005444