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目录Ⅰ.韩国教育内容产业之现状Ⅱ.娱乐教育服务的开发及商业模式Ⅲ.娱乐教育产业的前景Ⅰ.韩国教育内容产业之现状Ⅰ.韩国教育内容产业之现状韩国教育产业概要教育产业的特点-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeducationthanonpubliceducation.脱线教育产业-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在线教育产业-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.Ⅰ.韩国教育内容产业之现状教育内容产业的市场规模区分市场规模备注教育产业60,000公立教育,私立教育文化产业10,000放送、电影、动画片、录像、游戏、光盘教育用内容2,600Analogue+数码数码内容1,800内容+IT技术:CD,在线教育用数码内容450内容+IT技术:CD,在线e-Learning1,700内容+Solution+服务游戏生产额1,000Arcade游戏,在线游戏,PC游戏,录像游戏,手机游戏消费额3,500教育游戏21独立题材微分[资料:韩国游戏产业开发院(2002)](单位:10亿韩币)教育内容产业的市场规模随着IT产业的快速增长，从1997年开始每年平均以48%的增长速度高速、持续的增长。教育内容产业的市场规模Ⅰ.韩国教育内容产业之现状市场现状及特点市场现状Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.Survivalofcontentsprovidersdependsonqualityofcontents.市场特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.Ⅰ.韩国教育内容产业之现状政府方面的政策支援1.e-Learning强化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-ProvisionofvariouscontentsinaccordancewithlevelofeachlearnerB)Managementofstandardsandqualityofeducationalcontents-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution)C)Constructionofonlinelife-longlearningenvironments-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.Ⅰ.韩国教育内容产业之现状2.政府主导的e-Learning强化主要制度劳动部教育部行政自治部信息通信部产业支援部•“Internetcommunicationstrainingprogram”(’99)basedon『Thelaborertrainingpromotionlaw』•Approvalofe-learninguniversitiesbasedon『Thelife-longeducationlaw』(‘01)•Appointmentofthe‘e-Learningsupportcenter’(’03)•OperationofNationalEducationInformationSystem(NEIS)•‘BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(’04)『ManagementRulesofcybereducationforcivilservants(’01)』『Thedevelopmentofonlinedigitalcontentsindustrylaw』『Thedevelopmentofe-Learningindustrylaw(’04)』’demands3.运作互联网教育电视台-Teachers’trainingmainlythroughclubactivities-Publicizingofeducationalpolicies4.教师远程教育-Offeringincentivesforcompletionofthecourse5.运作教育软件-DistributionofqualityeducationalS/Wdevelopedbytheprivatesector-PublicizingofqualityeducationalS/Wdevelopedbyteachers6.支持运作校园网站-Trainingforhelpingbuilhomepages-SupportfortheirapplicationswitheducationalDBⅠ.韩国教育内容产业之现状补充和革新公立教育•Integrationofdistributione-Learningbusinesses•Practicaluseinpubliceducation•Constructionofe-Learningcluster•Strengtheningofcompetitivenessofhighereducation为了构成e-Clustering培养核心人才通过e-Learning开发职业技能通过构筑e-Community社会团结•Specificationofe-LearningtrainingCenter•Providingofcustomizinge-LearningSolution•Improvementofaccessibilityoftheunderprivileged•Constructionofregionale-communities构建e-Learning政策推进Network构成e-Learning制度基础传播e-Learning精神•Constructionofinter-ministrycooperationsystem•Constructionofintra-ministrycooperationsystem•Establishmentofane-Learningbasiclaw•Constructionofaninformationsharingsystem•Applicationofe-Learninganditstechniques•Closinggapsamongcultures•GlobalizationofeLearningⅠ.韩国教育内容产业之现状4.专业人才培养领域振兴方向游戏动画片文化出版放送电子Ⅰ.韩国教育内容产业之现状5.振兴教育产业•强化娱乐教育内容的创作基础并支援流通渠道的现代化•文化产业的特殊化培育，活跃向海外发展•PresentationofsupportprogramsforthegameindustrybyKGDI•Supportandpromotionofeducationalcontents•Planningofsalestargetsinthedomesticmarket•Generationofprofitsfromthecharacterbusiness•Promotionthroughconnectionwiththeanimationindustry•Supportforinvestmentininfraincludingapublishingcomplex•Investigationofstatisticsandacasestudyofforeigncoun