•“”——40510152025199419942000200020032003200520052006E2006E2010E2010E300.00120.00120.30.33.93.94.94.912.812.827.427.418%2006E2006E,2006••2006•53Gl0822.212007561117.4%26%94%99%20070.63%3.72%8.65%lgooglebaidu08089…..•——•——•——••2010-10-3082010-10-3092010-10-30102010-10-3011••B2CB2C1999.112001.62004.42007.42008.930303•••••••••6B2C•B2CC2C••••1•B2B10006008000uØuB2CØuC2CØC2CuØuØuØuØuØuØu19C-CC-CuuuuB-CB-C20ØØØØØØØØØ:6.722015130000750054.57%56%100030050///IMSNS•–(blogs/blogging)(podcasts/podcasting)Bloger–/(video/photosharingsites)youtubeFlickr–(SNS-socialnetworking)Facebook–(userreviewandrating)–(Wiki)wikipedia–/20071234……SNS(socialgraph)alexa56710Youtube4(videosharingsites)YouTube“”YouTube300-123BlogSNS…45N•••••••B2C010002000300040005000600070002007Q12007Q22007Q32007Q42008Q12008Q22008Q30100200300400500600700·Enfodesk(F)·Enfodesk•••••XX----–––••••••••µAAAAAAAA——EMAILEMAILEMAILSMSWAPMMSIVREMAILSMSMMSEMAIL——SMSWAPMMSIVRWEBEMAILWAPWEB——SMSWAPMMSEMAILEMAIL——SMSMMSEMAILEMAIL123/SMSMMSEMAILMMS,SMSEMAILEMAILSMSWAP//•+WAP•+SMSIVR••++•48POSPOS//IVR49••••••50+••••10051——SMSIVRWEBWAP•••RFID••1,231……212OA3••••••//EMAL•//••//•••/•95105105•SMS/MMS•……•——•——•:•……•+EMAILSMSWAP•……•;üüüüü