Google Case-business ethics

’sExitfromandReturntoChinaVS.BusinessEthicsBackgroundAgendaBackgroundIntroduction1Business&Government3Discussion4StakeholdersOpinion21stInvestigation2ndInvestigation3rdInvestigationBackgroundFirstInvestigationItemOptionsNo.1SupportChineseGovernment32SupportGoogle23BothGoogle&GovernmentshouldputtheinterestsofChinesecustomersfirst114Idon’tknowandIdon’tcare2Background•Sept.1998GooglewasfoundedbytwoStanfordUniversitygraduatestudentsLarryPageandSergeyBrin•Sept.12,2000LaunchedChinese-languageversionofGoogle•Feb.2006GooglewasinvolvedinalegalissueaboutICPlicensewhichisnecessaryforChineseInternetcorporate•July2005GooglesetuparesearchanddevelopmentcenterinChinaBackground•April2006GooglelauncheditsChina-basedWebsite,Google.cn,andlauncheditsChineseLogo•Oct.2009GooglewasinvolvedincopyrightissueofliteraryworkswithChineseWriters’Union•March23,2010GooglenoticedthatitwouldstopcooperatingwithChineseInternetcensorshipandtransfertheserversfromChinamainlandtoHK,exitfromChina.StakeholdersStakeholdersAttackfromChinaLackoffreedomofspeechCensorshipinChinaStakeholdersWelooktotheChineseauthoritiestoconductathoroughreviewCompaniessuchasGoogleshouldrefusetosupportpoliticallymotivatedcensorshipStakeholdersMissionMottoStakeholdersSergeyBrinKnownforCo-founderofGoogleBornAugust21,1973EthnicityRussianJewChildhoodintheSovietUnionLookforwardtoFreedomofexpressionandinformationRememberinghisyouthandhisfamily'sreasonsforleavingtheSovietUnion,heagonizedoverGoogle’sdecisiontoappeasethecommunistgovernmentofChinabyallowingittocensorsearchengineresults.StakeholdersChineseGovernment:1.NoAttackformChina2.GooglehasviolateditswrittenpromiseitmadewhenenteringtheChinesemarketbystoppingfilteringitssearchingserviceandblamingChinaininsinuationforallegedhackerattacks.3.TheCalifornianinternetgianttotallywrongStakeholdersConsumersStakeholdersConsumersQ1:DoyouuseGoogletosearch?1.Usually2.Sometimes3.NeverSource::’sapity.CensorshipinChinaistoostrict.2.MultinationalCompanyshouldobeyChineselaws.3.Baiduwilldominatetheindustry.It’snotgood.4.I’maloyalcustomerofGoogle.Ifeelsad.5.Hardtosay.Source:(FromBaiduCEORobinLi)Chinesecorewebsearchwillstillhaveveryhighgrowthrate.Baiduiscertainlybenefitingfromthemarketbecomingmoremature.Informationorcontentisdeemedillegalhavetobetakenoutfromsearchresult.Chineseusersaremainlyinterestedinentertainmentinformation,business-orientedinformation,lifestyle-orientedinformation.Chineseusersarenotsomuchinterestedinthetypeofinformationthat’sdeemedillegalbytheChinesegovernment.StakeholdersCompetitorsQ:WhichsearchenginewillyouuseifGooglecannotbeaccessedto?1.Baidu2.TencentSoso3.Yahoo!4.Sogou5.OthersSource:’stopdoginChinaJohnLiu,askingGoogletoclarifyitspositioninChina.ThegroupsaysthattheyhaveinvestedheavilyinGoogle’sadvertisingnetwork,includingpayingupfrontfees.TheyexplainthattheyhavewaitedpatientlyfortwomonthsforanexplanationfromGoogle’sbuttheirbusinessesarelosingmoney,andemployeeswhileGoogleremainssilentandtheysimplywantananswer.StakeholdersObserversGoogle’smarketshareinChinaissmallTheCopyrightIssueleadstotheexitRetreatinordertoAdvanceBackgroundSecondInvestigationItemOptionsNo.1SupportChineseGovernment42SupportGoogle73BothGoogle&GovernmentshouldputtheinterestsofChinesecustomersfirst84Idon’tknowandIdon’tcare4B&GBusiness&Government•MajorStakeholder•Interacteachother•VariedrolesB&G•InteractionofBusiness,Government,andthePublicBusinessGovernmentPublicLobbyingRegulationsandOtherFormofPersuasionAdvertisingPublicRelationsPoliticalProcessVotingInterestGroupsContributionsPolitickingPoliticalInfluenceInterestGroupsNotBuyingProductsProtestsB&G•HowGovernmentinfluenceonBusiness?•Establishesstandardsofmarket•Monitormarketandkeepjustification•ResourceredistributionGovernmentResponsibility•Createregulation•MacroControl•PunishillegalbusinessbehaviorsMeasuresHowGovernmentinfluencebusinesssuitablybutnotdestroythefreedomandflexibilityofbusiness?B&G•HowBusinessinfluenceonGovernment?ContributiontoGovernment&society•Financecontribution•Provideemploymentopportunity•CorporateSocialresponsibilityCorporatePoliticalParticipation•Umbrellaorganization•TradeandProfessionalAssociationsandCoalitions•Company-LevellobbyingB&GRealityInChinaImplementgovernment’sregulationSmallpowerReceive&ObeytheregulationConsiderdifferentregulationsindifferentcountriesBalanceprofit®ulationB&G•EthicalsystemsBetweenBusiness&GovernmentBusinessBeliefs•Individualisticethic•Maximumconcessiontoself-interest•Minimizingtheloadofobligationssocietyimposesontheindividual(personalfreedom)•EmphasizesinequalitiesofindividualsGovernmentBeliefs•Collectivisticethic•Subordinationo