搜索
12008-2010中国高端白酒行业研究报告定制版2目录第一章2008-2010年白酒主要品牌全国销量情况········10第一节茅台························10一、2008-2010年简介····················10二、2008-2010年业绩分析··················13三、销售额统计······················15第二节五粮液·······················17一、2008-2010年简介····················17二、2008-2010年企业业绩分析················23三、销售额统计······················25第三节国窖1573······················28一、2008-2010年简介····················28二、2008-2010年业绩分析··················32三、销售额统计······················33第四节水井坊·······················36一、2008-2010年简介····················36二、2009年企业业绩分析··················38三、销售额统计······················40第五节舍得························433一、2008-2010年经营动态分析················43二、2008-2010年企业业绩分析················44三、销售额统计······················44第六节酒鬼酒·······················47一、发展概况·······················47二、销售额统计······················49第七节红花郎·······················52一、发展概况·······················52二、销售额统计······················53第八节梦之蓝·······················56一、发展概况·······················56二、销售额统计······················57第二章2008-2010年全国各省、区、直辖市白酒的销售总量···60第三章全国高档白酒销量前20名的省、区、直辖市的市场深度调查报告····························62第一节山东省地区·····················62一、居民消费习惯分析···················62二、区域竞争环境分析···················62三、区域高端白酒市场发展趋势分析·············634第二节江苏省地区·····················64一、居民消费习惯分析···················64二、区域竞争环境分析···················65三、区域高端白酒市场发展趋势分析·············66第三节浙江省地区·····················66一、居民消费习惯分析···················66三、区域高端白酒市场发展趋势分析·············68第四节安徽省地区·····················68一、居民消费习惯分析···················68二、区域竞争环境分析···················69三、区域高端白酒市场发展趋势分析·············70第五节江西地区······················71一、居民消费习惯分析···················71二、区域竞争环境分析···················71三、区域高端白酒市场发展趋势分析·············72第六节湖南地区······················73一、居民消费习惯分析···················73二、区域竞争环境分析···················73三、区域高端白酒市场发展趋势分析·············745第七节湖北地区······················75一、居民消费习惯分析···················75二、区域竞争环境分析···················75三、区域高端白酒市场发展趋势分析·············76第八节河北省地区·····················77一、居民消费习惯分析···················77二、区域竞争环境分析···················78三、区域高端白酒市场发展趋势分析·············79第九节山西省地区·····················81一、居民消费习惯分析···················81二、区域竞争环境分析···················81三、区域高端白酒市场发展趋势分析·············82第十节河南省地区·····················82一、居民消费习惯分析···················82二、区域竞争环境分析···················83三、区域高端白酒市场发展趋势分析·············84第十节吉林省地区·····················85一、居民消费习惯分析···················85二、区域竞争环境分析···················856三、区域高端白酒市场发展趋势分析·············86第十一节辽宁省地区····················87一、居民消费习惯分析···················87二、区域竞争环境分析···················87三、区域高端白酒市场发展趋势分析·············88第十二节黑龙江省地区···················89一、居民消费习惯分析···················89二、区域竞争环境分析···················89三、区域高端白酒市场发展趋势分析·············90第十三节北京地区·····················90一、居民消费习惯分析···················90二、区域竞争环境分析···················91三、区域高端白酒市场发展趋势分析·············91第十四节天津地区·····················92一、居民消费习惯分析···················92二、区域竞争环境分析···················92三、区域高端白酒市场发展趋势分析·············93第十五节重庆地区·····················93一、居民消费习惯分析···················937二、区域竞争环境分析···················94三、区域高端白酒市场发展趋势分析·············95第十六节华北地区·····················95一、2010年华北地区白酒制造业销售收入··········95二、华北地区白酒市场概述·················97三、典型市场―北京分析················100四、典型市场―太原分析················102第十七节华中地区····················104一、2010年华中地区白酒制造业销售收入·········104三、典型市场—郑州分析················109第十节华东地区·····················110一、2010年华东地区白酒制造业销售收入·········110二、华东地区白酒市场概述················112三、典型市场—上海分析················116四、典型市场—南京分析················117第十一节西南地区白酒市场分析··············119一、2010年西南地区白酒制造业销售收入·········119二、西南地区白酒市场概述················120三、典型市场—成都分析················1238四、典型市场—重庆分析················124表格12008-2010年茅台集团大事记······错误!未定义书签。表格2茅台酒2008-2010年销售统计(单位：千元)········15表格32008-2010年五粮液集团大事记·····错误!未定义书签。表格42008-2010年五粮液销售统计（单位：千元）·······25表格52008-2010国窖1573大事记······错误!未定义书签。表格62008-2010国窖1573销售统计（单位：百元）······33表格72008-2010水井坊大事记········错误!未定义书签。表格82008-2010水井坊销售统计（单位：百元）········40表格92008-2010年舍得酒业销售统计分析（单位：千元）····44表格102008-2010年酒鬼酒销售统计分析（单位：千元）····49表格112008-2010年红花郎销售统计（单位：千元）······53表格122008-2010年梦之蓝销售统计（单位：千元）······57表格132008-2010年各省市白酒销量统计（千元、千瓶）····60表格142010年华北地区白酒销售收入统计··········96表格152010年华北地区白酒销售收入变动··········97表格162010年北京市场白酒产品价格走势·········1029表格172010年华中地区白酒销售统计···········105表格182010年华东地区白酒销售收入表··········111表格192010年华东地区白酒销售收入统计·········112表格202010年西南地区白酒销售收入统计·········11910第一章2008-2010年白酒主要品牌全国销量情况第一节茅台一、2008-2010年简介2009年，茅台公司加强了中档白酒产品的市场建设和推广力度。从2009年起，贵州茅台酒、茅台王子酒、茅台迎宾酒全部采用新的先进防伪包装。之后，茅台系列酒新品上市推广会在成都空一招成功召开。此次贵州茅台酒采用了被称之为“3+2+1防伪胶帽”的包装，具有三项“二线防伪”、两项“一线防伪”和一项“特服密码”的世界领先水平，这种包装技术在酒类行业中是独一无二，也从源头上堵死不法分子利用回收旧包装物造假卖假的渠道，在一定程度上达到整顿市场的目的。鉴于茅台之前一直专注于高端白酒，并且其与生俱来的优势又让它在业内掌握了定价权，从而有效规避了成本上涨的风险。据市场和部分经销商反映，早在年初时，茅台、五粮液等行业巨头就视环境变化采取控量保价措施来维系其霸主地位。茅台对原月销售在0.5千升以上的经销商实行限量供应，部分限量幅度高达50%。茅台集团内部人士表示，限量供应主要是为了保护价格以及增加陈酿酒储备。其解释的背景是，这两年以年份酒为卖点的白酒销售炙手可热，陈酿酒消耗较快，茅台首当其冲。在经济形势不好的情况下，顺势减量而蓄势，也是茅台统筹兼顾的战略。2010年茅台发出涨价消息，厂家表示，茅台此次提升出厂价，是为了压缩经销商的利润空间，而茅台的零售价目前不会上涨。贵州茅11台酒有限公司规定，在出厂价提升后，经销商的零售价不得提升。如果经销商违反规定提价，将面临终止合同、扣保证金的处罚，严重的将取消经销商资格。目前茅台公司的做法在全国是唯一的。因为其他酒厂涨价后不管零