孙子兵法和谈判

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機動戰ManeuverWarfareEricK.ClemonsandJasonA.Santamaria二十一世紀的商業環境特色:快速的變遷rapidanddisruptivechange稍縱即逝的機會fleetingopportunities不完全的資訊incompleteinformation完全的不確定與失序overallsenseofuncertaintyanddisorder機動戰強調利用這種戰爭中的不確定性與失序,去打敗敵人。而不是去避免這些不確定性。Moreover,maneuverwarfaredoesn'taimtoavoidorresisttheuncertaintyanddisorderthatinevitablyshapearmedconflict;itembracesthemaskeystovanquishingthefoe.故兵無常勢,水無常形。能因敵變化而取勝者謂之神(虛實篇)。機動戰不是要你在數目上壓倒敵人,而是要你從側翼包圍他,攻擊它的弱點,使它無法準確分析情勢,讓我們得以最少的資源,獲得決定性的勝利。Furthermore,theapproach–withitsfocusnotonoverpoweringarivalbutonoutflankinghim,targetinghisweakness,andrenderinghimunabletoanalyzethesituation–canhelpacompanytoachieveadecisiveadvantagewithaminimaldeploymentofresources.故用兵之法,十則圍之,五則攻之,倍則分之。(謀攻篇)激水之疾至於漂石者,勢也。(軍勢篇)機動戰的七個指導原則針對敵方弱點TargetingcriticalvulnerabilitiesAnalyzeandprobecompetitorswiththeaimofidentifyingandrapidlyexploitingthoseweaknessesthatwilldothegreatestdamagetotheircompetitiveposition.故善用兵者,避其銳氣,擊其惰歸,此治氣者也。以治待亂,以靜待譁,此治心者也。以近待遠,以佚代勞,以飽待飢,此治力者也。無邀正正之旗,勿擊堂堂之陣,此治變者也。(軍爭篇)膽識BoldnessTakecalculatedrisksthathavethepotentialtoachievemajor,market-shiftingresults.談判也一樣,不是不能冒險,而是風險必須是算過的。勝兵先勝而後求戰,敗兵先戰而後求勝。(軍形篇)奇襲SurpriseUsestealth,ambiguity,anddeceptiontodegradethequalityofinformationavailabletocompetitorsandimpairtheirabilitytodeployresourcesefficiently.故善戰者致人,而不致於人(虛實篇)出其所不趨,趨其所不意(虛實篇)故形兵之極,至於無形。無形則深間不能窺,智者不能謀。(虛實篇)兵以詐立(軍爭篇)故能而示之不能,用而示之不用(始計篇)集中焦點FocusConcentrateresourcesatcriticalpointsandtimestocapitalizeonkeymarketopportunities.塗有所不由,軍有所不擊,城有所不攻,地有所不爭(九變篇)分散決策權DecentralizedDecisionMakingGiveauthoritytothosewhoareclosesttothepointofdecisionandwhopossesssuperiorlocalinformation.Aligntheseindividualdecisionsbycommunicating“commander’sintent”–thedesiredfinalresult–throughouttheorganization.君命有所不受。(九變篇)故戰道必勝,主曰無戰,必戰可也。戰道不勝,主曰必戰,無戰可也。(地形篇)將能,而君不御者,勝。(謀攻篇)迅速的步調RapidtempoIdentifyopportunities,makedecisions,andimplementplansmorequicklythancompetitorsdoinordertoseizetheinitiativeandforcethemintoaconstantstateofreaction.進而不可禦者,衝其虛也。退而不可追者,速不可及也。(虛實篇)故兵聞拙速,未睹巧之久也。(作戰篇)武力結合CombinedArmsLookforwaystocombineresourcessothatthereturnsgeneratedbythewholearegreaterthanthosegeneratedbytheindividualparts.我專為一,敵分為十,是以十攻其一也。則我眾而敵寡,能以眾擊寡者,則吾之所與戰者,約矣。(虛實篇)

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