商务英语写作课件chapter1

外语教学与研究出版社Chapter3InquiriesandRequests外语教学与研究出版社Reasonsforwritingarequestletter:toobtaininformation;toreceiveprintedmatter;toreceivesampleproducts;toordermerchandise;toengageservice;tomakereservations;toseekspecialfavors.外语教学与研究出版社GeneralPlanforDirectOrder[DELG]1.Begindirectlywiththeobjective—eitheraspecificquestionorageneralrequestforinformation.2.Includenecessaryexplanation—whereveritfits.3.Ifanumberofquestionsareinvolved,listthequestionsbynumbersorbullets,orleavespacebetweenquestions.4.Endwithgoodwillwordsadaptedtoeachparticularsituation.外语教学与研究出版社Whatisaninquiry?Ininternationaltrade,inquiriesareusuallymadebythebuyerstogetinformationaboutthegoodstobeordered.外语教学与研究出版社Generallyadetailedinquiryincludesmanyparts:thenameanddescriptionsofcommodity;qualityorspecifications;quantity;termsofprice(FOB,CFR,CIF,etc.)termsofpayment(byL/C,D/P,etc.)timeofshipment;packingmethod;…外语教学与研究出版社Termsofpricing6mostpopularFOBCIFCFRFCRCPTCIP外语教学与研究出版社Termsofpricing[Incoterms-2000]7othersEXWFASDAFDESDEQDDUDDP外语教学与研究出版社汇付流程外语教学与研究出版社托收流程外语教学与研究出版社信用证流程外语教学与研究出版社UsefulSentencePatterns1.Wouldyouplease/Couldyouplease/Willyouplease…?2.Weareinterestedin/Weareinthemarketfor…/Wewouldliketo3.Wewillappreciateitverymuchif…外语教学与研究出版社PatternsandSubstitutions1.WevisitedyourstandattheCantonFairandarenowwritingyoutoinquireaboutyoursilkneckties.我们参观了你方设在广交会上的展位，现特致函向你方询问有关丝制领带的情况。外语教学与研究出版社UsefulExpressionsCantonFair:China’s(Spring/Autumn)ExportCommoditiesFair广交会：中国（春季/秋季）出口商品交易会外语教学与研究出版社PatternsandSubstitutions2.Weareinterestedin/inthemarketfor/potentialbuyersof/consideringbuying/readytopurchaseyourmen’sshirtsdisplayedinyourshowroom.我们对你方货品展览室里陈列的男式衬衫很感兴趣。外语教学与研究出版社PatternsandSubstitutions3.YouradvertisementinthelatestissueofChinaForeignTradeinterestsus,andwewouldliketoreceivefulldetailsofyourcommodities.我们对贵方在最新一期《中国对外贸易》上所刊登的广告很感兴趣，并希望得知该商品的详细情况。外语教学与研究出版社PatternsandSubstitutions4.Pleasesendusfivecopiesofyourlatestcataloguesatyourearliestconvenience.请尽早寄来最新目录5份。外语教学与研究出版社PatternsandSubstitutions5.Perhapsatthesametimeyoucouldquoteusyourlowest/best/prevailing/competitivepricesfortheabove-mentionedgoods.也许与此同时你方能报给我们上述商品的最低价。外语教学与研究出版社PatternsandSubstitutions6.Wewouldalsoliketoknowyourtermsofpayment.我们还想了解你方的支付条件。外语教学与研究出版社PatternsandSubstitutions7.YourproductsareofgreatinteresttooneofourclientsinTianjin,whowishestohaveyourquotationsfortheitemsspecifiedbelow.我们一位天津的客户对你方的产品很感兴趣，并希望了解下列项目的报价。外语教学与研究出版社PatternsandSubstitutions8.Iftermsanddeliverydatearesatisfactory,weshouldexpecttoplaceregular/trial/large/considerable/substantialorderswithyou.如果交易条件和交货日期合意的话，相信我们会定期向你方订货。外语教学与研究出版社PatternsandSubstitutions9.Pleaseadviseifyouareabletooffer/provide/supply/furnishthisproductandincludeleadtime,packagingandpriceFOBChinaportandCIFChicago.请告知你方是否能供应这种商品，包括订货与交货之间的时间、包装、FOB中国港口和CIF芝加哥的价格。外语教学与研究出版社TranslatetheinquiryintoEnglish敬启者：纽约的琼斯•史密斯公司告知我们，你们是各类棉布床单和枕套的出口商。请你寄给我们各种产品的详细资料，包括型号、颜色和价格以及所用各种品质原料的样品。我们是本地最大的纺织品经销商。相信所提到的这种产品如在我地定价适当市场将会看好。报价时，请说明你方的支付条件和就每种商品购买量不少于100打所能给予的折扣。所报的价格应包括保险和到利物浦的运费。诚挚问候。外语教学与研究出版社SampleversionDearSirs,MessrsJohns&SmithofNewYorkinformusthatyouareexportersofallcottonbed-sheetsandpillowcases.Wewouldlikeyoutosendusdetailsofyourvariouscommodities,includingsizes,colorsandprices,aswellassamplesofthedifferentqualitiesofmaterialused.Wearethelargestdealerintextiles外语教学与研究出版社Sampleversionpage2hereandbelievethereisapromisingmarketinourareaforappropriatelypricedgoodsofthiskindmentionedWhenquoting,pleasestateyourtermsofpaymentanddiscountyouwouldallowonpurchasesofquantitiesofnotlessthan100dozenofindividualitems.PricequotedshouldincludeinsuranceandfreighttoLiverpool.Yoursfaithfully,外语教学与研究出版社Chapter4Replies外语教学与研究出版社DirectplanforwritingareplyTIIE1.Expressthanksforreceivingtheinquiry.2.Supplyalltheinformationconcerningthematter,andreferbothtoenclosuresandtosamples,cataloguesandotheritemsbeingsentbyseparatepost.3.Provideadditionalinformation,suchasmarketquotationandmarketabilityofthegoodsconcerned,inordertoattracttheprospects.4.Finishtheletterwithhopebyencouragingcustomerstoplaceordersbutnotforcethemto.外语教学与研究出版社Guidelinesforreplyingtoaroutinerequest1.Beginwiththeanswerorstatethatyouarecomplyingwiththerequest.2.Showthanksorsincereinterestintherequestandtheperson.3.Presentthemostimportantinformationinapositiveway.4.Focusonthereader’sbenefitsassociatedwiththeinformation.5.Provideadditionalhelpfulinformationandtellthereaderwhatactionsyouwilltakeforhimorher.6.Endtheletterwithconfidenceandcourtesy.外语教学与研究出版社SampleAnalysisP63LetterA外语教学与研究出版社Questions1)Orderoftheletter?2)InfoinPara1?3)givenecessaryinfo?4)endinggoodornot?5)tactful?6)outlineoftheletter?7)shouldrepliesbebrief?Whyorwhynot?外语教学与研究出版社PatternsandSubstitutions1.Wehavereceived/areinreceiptof/acknowledge/wishtothankyouforyourinquirydatedMarch20,2006.我们收到了你方2006年3月20日的询盘。外语教学与研究出版社PatternsandSubstitutions2.Weareenclosing/mailingtoyou/sendingyouwiththisletter/attachingtothisletterourillustratedcatalogueandexportprices.随函附寄给贵方我们的产品插图目录及出口报价