埃森哲管理咨询的PPT制作指引

Howtobuildgreatpresentationswithsolidstructureandattractivedesign–supportingthemessageandguidingthereaderSlidingLikeaManagementConsultantCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.2StructuraldesignDesigningthemessageandthreadPyramidprincipleStoryboardingOverviewandlinksGraphicaldesignStructureAlwaysuseactiontitlesonslidesUseonerowsubjecttitleMakeexecutivepresentationMoreprofessionalimpressionConsistencyiskingSobercolorsIncreasespacingAvoiduseofclipartillustrationsAlwaysputgraphtothetop-leftNeveruseshapeeffectsAvoidamessylookUselinestogroupelementsUselinestoavoidamessylookAlignasmuchaspossibleSamefontsizeonslideUselinestounderlineheadingsGuidethereaderUsecall-outsUsefatlinestohighlightUsere-occurringboxesUsetrackersOtherbasicsRemembertograyscaleToolsandtipsPowerPointQuickPresentationToolkitThink-cellChartsThree-stepstocreatechartsValuablelinksandtipsAMCStyleGuideAMCProposalHubSampleslidesAgenda&TableofcontentOurunderstandingofyoursituationApproach&ProjectplanTeamstructure&PeopleBusinesscaseCVMiscellaneousCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.3TableofcontentIntroductionStructuraldesignGraphicaldesignToolsandtipsChartsValuablelinksandtipsSampleslidesCredits“Communicationiseverything!”YourgoodanalysesandconclusionsareworthNOTHING……ifyoucannotcommunicatetheminaclear,compellingandconvincingway“Thereisnopointinbeingrightifnooneunderstandsyou”PresentationstructureandlooksareessentialingettingyourmessageacrossOverviewandlinksCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.5Tocreateaneffectivepresentation,youhavetomasterthestructuralandgraphicaldesign,andthesupportingtoolsKeyelementsofagoodpresentationStructuraldesign•Whatisyourmessage?•Whatpartsofyourmessagedoyoufocuson?OverviewandlinksGraphicaldesign•Howdoyouillustrateyourmessage?•Howwillyourslideslook?•Whichbackground/fonts/colors/shapesdoyouuse?Toolsandtips•Howcanyoucreateagoodlookingdeckinthesmartestway?Copyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.6TableofcontentIntroductionStructuraldesignGraphicaldesignToolsandtipsChartsValuablelinksandtipsSampleslidesCreditsCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.7AwelldesignedstructurehasaclearmessagewithfewslidesthatfollowaclearstorylineStructuralDesignClearmessage(s)•Thepresentationshouldhavea(oruptothree)clearmessage(s)•Messagesshouldbeconveyedasearlyaspossible•Thesemessagesshouldsteerthepresentationcreationandstructure,nottheotherwayaroundMainthreadFewconcreteslides•Slidesshouldfollowastoryline•Everyslideshouldhaveapurposeinthebigpicture(deliveringthemessage)•Fewerslides(withaclearmessage)doesn’tmeanalessimpressivepieceofwork•Ifyouusemanyslides,thekeymessage(s)cangetlost•PutallslidesinanimpressiveAppendixOverviewandlinksCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.8Thecommunicationshouldanswerthequestionontheproblemdefinitionworksheet,usingapyramidstructurePyramidprinciple–coreconceptofstructuredcommunicationsStructurecommunicationasapyramid,presentingthemainmessagefirst.Developtherestofthepyramidtosupportthemainmessage,inevergreaterdetail.UsetopicsentencestotellthestorymappedbythepyramidWhy?•Themainmessage,ortheanswertotheproblem,iswhattheclientwantstohearfirst,soitbelongsupfront•Peopleabsorbinformationmoreeasilywhentheyknowwhytheyarereceivingtheinformation,andthemainmessagecreatesthatcontextSupportingarguments&factsMainmessageSupportingconclusionsOverviewandlinksCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.9StoryboardingisawayofcreatingyourstoryandplanningyourpresentationfromtheresultsoftheissuetreeStoryboarding1.Writethemainmessageandintroduction2.Addtheissuetreessupportingconclusionsintheheadingsofeveryslidetogetthestoryline/“mainthread”.Slideheadingsmakeoutthestoryofthepresentationandtheargumentation3.Add,removeandmoveslidestogetacompellingstoryline/mainthreadsothateveryslidehasapurpose.*Putanythingelse,orredundantproofs,intheAppendix4.Sketchoutthegraphorillustrationthatwillproveyourconclusionorreasoningintheheading5.CreateslidesinPowerPointBackground1Purpose2Scope3IntroductionSolution4Conclusion5Why16MainmessageSupportingconclusion1Why27Why3XWhy4XConclusion8Why19Why210Why3XWhy4XConclusion11Why112Why213Why3XWhy4XInappendixInappendixProjorgan.XTimeplanXConclusionConclusionStory*Donotincludeifitmakestheclientsay:”Sowhat”or”bleedingobvious”.Pitfallsare:Tooklongtimetocreate,importantconclusionbutnotrelevanttotheclient,etc.Nextsteps11Summary12OutroSupportingconclusion2Supportingconclusion3ConclusionStoryConclusionOverviewandlinksCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.10TableofcontentIntroductionStructuraldesignGraphicaldesignToolsandtipsChartsValuablelinksandtipsSampleslidesCreditsCopyright©2013Accenture.Allrightsreserved.AccentureConfidentialInformation.11PowerPointisagreattooltocommunicateamessageandthesupportingstory,asitcombinestextandillustrationsReasonsforusingPo